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What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Bidding on Competitor Keywords the Right Way Why should you let your competitors be the only ones bidding on their branded keywords in AdWords? Check out this guide from Anez Media on how to effectively bid on competitor keywords. What We Learnt from Analysing Videos with 57,997,128 views The folks at Sovidz looked at some of the most successful viral videos online and did the work to figure out how you can emulate their success.   That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.

It can seem overwhelming It’s a story we hear all the time – small business owners know that they need to be online to compete, so they hire someone to build a website, and then forget about it.  A month or two later, they suddenly realize they’re not seeing any concrete results from their website and wonder what happened. If this sounds familiar to you, you’re not alone. There’s a common misconception among the general public that once you create a website, you’re all done – that it will just sit on the internet and collect customers for you. Unfortunately for small businesses everywhere, it’s not so simple. There’s a whole industry based around helping businesses get their websites to rank well in search engines and attract customers. Of course you can pay marketing agencies to do all this stuff for you, but many small business owners want to do […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Moving your SEO program beyond discovery This post at Search Engine Land is a reminder that SEO isn’t just for NEW customers. Check it out. Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!) This post from Buffer is all about how you and your business can take advantage of Instagram’s new “Stories” feature by showing you what other brands are doing. The Best SEO Strategies for 2016 in One Awesome Infographic Who doesn’t love an infographic? Especially this one created by Digital Marketing Philippines and reposted at WordStream that’s all about 2016’s best SEO strategies. The Two-Part SEO Ranking Model: Let’s Make SEO Simple This post at Moz says small businesses shouldn’t get […]

Online Marketing is the best way for catering companies to grow It’s no secret that online marketing is the most effective way for small businesses to get their names out there. However, if you own a catering company, the nature of what you do makes online marketing an even more effective method to promote your business. Between the ways that having a website can smooth out the sales process and the way online marketing is the perfect way to showcase your talents, promoting a catering business online is basically a no brainer. It’s almost as if the web and social media were designed specifically to help businesses like yours succeed. 1. A website is the best salesperson you could have When it comes to catering, most people already have an idea of what they want when they begin shopping around. If you have a website, potential customers can see what […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! 11 Simple Design Tips to Enhance Your Social Media Images Graphic design doesn’t come naturally to everyone. Check out Buffer’s guide to social media images to learn how to draw all the right kind of attention to your social media posts. How To Craft The Perfect SEO Content (And Keep Google Happy) This huge guide from Mad Lemmings has all the information you need to create great content that will impress Google and potential customers alike. Check it out! 13 Digital Priorities for Small Businesses If you’re just starting out online, this guide from Portent can function as a checklist for all the things you’ll need to take care of if you want to excel at online marketing. […]