Background Info Our client operates a towing business. We first started working with him when he hired us to create a new website for his company. After the site was completed and he was happy with the finished product, we asked if he would be interested in doing marketing with us. He agreed to do a consultation but was very skeptical. He had some bad experiences in the past with other agencies and spent a lot of money on online marketing with little to show for it. The Consultation Phase – During the consultation, we spoke to him at length about other forms of marketing he’d done to get a sense of why he hadn’t found success. It became clear he’d experienced a problem that we’ve found is very common in the towing industry. The agencies he previously worked with used the same cookie-cutter marketing approach they use for […]
9 SEO Tricks for Insurance Companies
If you’re not already taking advantage of digital marketing to generate leads for your insurance agency, it’s not too late to get started. SEO should be a key component of every insurance company’s marketing strategy. At LinkNow, we have put together a list of 9 SEO strategies to help insurance companies across North America. Follow these tricks and turn your online presence into a lead generating machine—fast! 1. Get a Professionally Designed Insurance Website Gone are the days when your website was nothing more than a glorified business card. Websites nowadays need to be built to generate leads. They have to work for you. You need a website that quickly converts clients by communicating to readers who you are, what you do, and how to contact you. It will need to have an impactful and attractive design while also being SEO optimized to rank well in Google searches. To […]