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Link Roundup – Friday, 8 January 2016

08Jan
Link Roundup
Happy New Year! Here we are with the first link roundup of 2016. People definitely weren’t taking it easy in this first week of the year, and there were a lot of great SEO and online marketing post published this week. Let’s get started. 10,000 Character for Tweets Twitter announced this week that they’re considering upgrading the character limit for tweets from the iconic 140 characters to a massive 10,000. The social media pros at Buffer weigh in about whether that’s a good thing or not.   The Future of SEO: AI, Personalization, and Machine Learning Travis Bliffen at SEMrush posted this really interesting article about how Google’s research into artificial intelligence and machine learning will have on SEO in 2016 and the years ahead.   10 Ways To Simplify Your Local Marketing Strategy In 2016 Nobody publishes more great articles about SEO than Search Engine Land, and you can add […]

 The LinkNow Media Guide to Websites for Small Businesses

08Jan
websites for small businesses
There’s no time like the present Here at the LinkNow blog, we write a lot about how small businesses can make the most of their online and social media marketing efforts. However, recently we’ve been receiving a lot of questions from people who don’t even know where to start. The experts make it seem like online marketing is too complicated to wrap your head around, but that’s not true at all. The key to online marketing all starts with a website. Read on and you’ll be an online marketing wiz (or at least know enough to get started) in no time. Why do I need a website for my small business? In the age of social media, some business owners have begun to claim that they don’t need a website if they have Facebook and Twitter accounts. After all, they argue, all of our customers are on Facebook and Twitter and […]

Link Roundup – Wednesday, December 30 2015

30Dec
Link Roundup
What happened this week? This is another short week at LinkNow Media HQ, so here we are with another early Link Roundup – and this is the last one of 2016! These are the links we found most interesting and most useful this week. Link Building: You’re Overthinking It SEMrush has been the blog that seems to have been the most active over the holidays, and they’ve been crushing it with great articles. This is one of the best. Tony Randall addresses a lot of the buzz around link building and cuts through the hype to offer some great practical advice about link building. Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers We love infographics, and here’s another great one for HubSpot about strategies for acquiring new customers. Planning for SEO Success in 2016 This excellent article from Search Engine Land is all about building a […]

How to Deal With Bad Online Reviews the RIGHT Way

30Dec
The LinkNow Media Review Guide These days, online reviews can make or break a small business. It’s as simple as that. Estimates range from 67% to 90% of all customers check online reviews when they are considering purchasing something from a new business. With this many of your potential customers reading reviews of your business, a few bad reviews at the top of the search results can cripple your marketing plans. How reviews affect your business It wasn’t all that long ago that if a business had a good location, good foot traffic, or paid for advertising, it wouldn’t have a problem finding new customers. Even if a customer had a bad experience, word of mouth could only go so far. These days, one bad customer experience can become a signpost permanently planted on the Internet so that every person who Googles your business sees the customer’s complaint. And even […]

Link Roundup – Wednesday, December 23 2015

23Dec
What’s going on this week? This is a shorter work week than usual, but there were still some great articles shared this week. Let’s get right to it. 5 Simple Steps to Breathe New Life Into Old Content With Slideshare SlideShare is LinkedIn’s slideshow program. Copyblogger has written a guide for repurposing old, evergreen content into slideshows that can bring you more traffic and shares. New Data Proves Facebook Ads Lift Search ROI   This article from WordStream shows that Facebook ads are boosting the results businesses get from organic search results. How Readability Can Make Sure People Actually Read Your Content This is a guide to enhancing the readability of your content, and a good explanation of why readability is so important. Uncover Your Competitors’ Strongest Landing Pages   SEMrush wrote a great guide on how to figure out which landing pages are converting for your competitors, and how […]