LinkNow Media Blog Category: Keywords

Everything You Need to Know About Google’s E-A-T

If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]

Boost Your Google Ranking with These Review Generation Strategies

Here at LinkNow, we spend a lot of time trying to find ways to improve our client’s Google rankings. The problem is that in SEO, everything takes time. Whether we’re waiting for Google to crawl, index, and rank new pages, or we’re waiting for citations to be updated with correct information—SEO demands patience. But what if we told you there was a way to boost your SEO without waiting? Reviews are the quickest way to improve your ranking on Google. Google especially loves reviews that are detailed, positive, and full of keywords. So, we’ve put together a list of ways for you to get the reviews you need to improve your ranking faster than the competition! No Job Is Complete Until You’ve Asked for a Review After you complete a successful job for a client, there’s a feeling of satisfaction you experience as you drive back to the office. You […]

How Small Business Owners Can Create A Work-Life Balance

When you own a business, it can be hard to stop it from taking over your whole life. Of course, it’ll always be a big part of it, but there should be room left over for relaxation, hobbies and time spent with loved ones. Creating a work-life balance that works for you is necessary for both you and your business flourish. Take control of your life and achieve your business goals by following these four easy steps! 1. Have A Routine and Stick to It As a self-starter, you make your own work hours, but it’s important not to let your work become a 24/7 thing. Remember, a proper balance between work and play make for a happy, healthy entrepreneur. If you find this balance hard to achieve, setting a routine can be extremely beneficial. Know when you’re supposed to be working and when you’re not. After a while, a […]

A Short Guide to the Importance of Backlinks

How did Google come to dominate the Internet? Backlinks. Well, OK, it’s more complicated than that. But way back in the 1990s, Google was one of the first to recognize the importance of backlinks. Their algorithm, PageRank, evaluated a webpage’s ranking based in part on the number of other websites linking back to that page. Those links were what indicated that a page was a trustworthy source of information. The concept was revolutionary, and it propelled Google to become by far the most popular search engine in the world, with no signs of slowing down. Today, over 90% of desktop searches are done on Google. Backlinks are still essential in getting a webpage to rank well. There’s a lot of misinformation about them (how they’re dangerous, how you’ll be penalized, etc.). But if you build them using legitimate means, they can help you immensely, demonstrating your credibility and pushing […]

Why Does It Take So Long to Start Ranking for New Keywords?

The short answer—and this is one that nobody likes to hear—is that it takes time for Google to index your site in their database. Google works in mysterious ways. But not as mysterious as you might think. By the end of this post we’re confident you’ll have a much clearer understanding of the ranking process, what’s in your control, and what isn’t. What is Google’s Indexing Period? If you’ve ever had assistance with your SEO in the past, you’ve probably heard people mention the “Indexing Period.” The process of “Indexing” refers to the process of adding your website into the Google search engine. In a perfect world, submitting your page to the Google Index would be enough to get your page to the top of the Google results. But things don’t work that way. After your page is submitted to Google, it enters the “Indexing Period”. During this period, […]

Want to Create the Perfect Landing Page? Try This!

Studies show that you have 8 seconds to convince an internet user not to exit your webpage. 8 seconds and that’s it. In a fraction of a minute, you need to get ahold of their attention. After you’ve captured them, then and only then can you convince them your company is the company they’ve been looking for all along. What’s going to keep them on from clicking away? An excellent landing page, that’s what. Crafting the perfect landing page, however, isn’t as easy as it sounds. It’s about knowing what your goals are, who your competition is, and who your readers are. But that’s just half of it. In the World of Online Marketing, Content is King In 1996, Bill Gates penned an essay titled “Content is King”, which outlined his predictions for the future of the World Wide Web. Content, Gates wrote, is central to […]

9 SEO Tricks that Will Improve Your Ranking on Google

Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]

Google Penalties: What Are They and What Do I Do If I Have One?

Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content you write, your site struggles to crack the bottom of the second page. It doesn’t seem to be on the search engine results page at all. What gives? Well, believe it or not, you might have been hit with a Google penalty. A Google Penalty? […]

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

8 SEO Strategies Guaranteed to Improve Your Ranking

If you’ve stumbled across this page, you’ve probably been mulling over your page rankings and disappointed with the result. Maybe you’ve been having a bad month. Maybe a bad year. Whatever it is, you know how important it is that your website ranks well. In this day and age, your business depends on it. At LinkNow Media, we work day in and day out at helping our clients navigate the complicated world of search engine optimization or SEO. While we’d love to do this work for you, we’re okay with sharing some basic principles of what it is we do if you’re looking to go the DIY route. These nine SEO strategies won’t work overnight. We won’t lie: building a brand online takes time, dedication, and energy. If you’re looking for an easy and quick fix, we have some bad news: it can’t be done. At least not within the […]