LinkNow Media Blog Category: Keywords

Google Penalties: What Are They and What Do I Do If I Have One?

Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content […]

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

8 SEO Strategies Guaranteed to Improve Your Ranking

If you’ve stumbled across this page, you’ve probably been mulling over your page rankings and disappointed with the result. Maybe you’ve been having a bad month. Maybe a bad year. Whatever it is, you know how important it is that your website ranks well. In this day and age, your business depends on it. At LinkNow Media, we work day in and day out at helping our clients navigate the complicated world of search engine optimization or SEO. While we’d love to do this work for you, we’re okay with sharing some basic principles of what it is we do if you’re looking to go the DIY route. These nine SEO strategies won’t work overnight. We won’t lie: building a brand online takes time, dedication, and energy. If you’re looking for an easy and quick fix, we have some bad news: it can’t be done. At least not within the […]

Have I Been Hit By A Negative SEO Campaign?

You wake up on Monday morning. Everything seems calm. You wake up ten minutes before your alarm as the sun’s rays gentle shine through the slit in your blinds. The birds are singing. The weather outside is a balmy 22 degrees. To top it all off, your favourite song is playing on the radio on your commute to work. You get there, steaming hot mug of fair-trade Ethiopian coffee in hand, and sit at your desk. What could possibly go wrong today? And then you take a look at your website rankings. In the tank. Bottomed out. Like they were never there. It’s a nightmare scenario for anybody who relies on the Internet for sales, which in today’s day and age describes just about everyone with a business. You cross off everything on your web-traffic drop checklist and frantically check your usual Search Engine media sites for news. Was there […]

What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

How to Take Advantage of User Intent for SEO

For a lot of small business owners, the world of SEO can seem overwhelming. If understanding the mysterious ranking systems that Google uses is hard enough, keeping up with the constant changes can feel downright impossible. Over the years, SEO experts have developed a few metrics that can help businesses to understand how searchable their pages are. These metrics give us hard facts about what works and what doesn’t. For SEO professionals like us, these numbers help explain to clients how well their pages are doing. The most important ones are: keyword and search engine rankings organic web traffic backlinks volume of searches conversion rates The problem is, Google often changes the things they prioritize. Which explains why user intent has become something of a game changer. User intent allows marketers and small business owners to determine a constant element in SEO. An element that Google puts before everything else. […]

How Can I Get my Website to Rank Higher in Voice Search Queries in 2018?

If you’re a small business owner, you know the importance of getting your website out in front of potential customers. The Internet has upended the field of marketing, and successful companies are devoting at least 40% of their marketing budget to web and search marketing. But building an online presence for your business is hard work. One algorithm changes and suddenly your website drops in search rankings. The most important quality in search isn’t technical brilliance. It’s your ability to adapt. With that in mind, here’s the next thing you need to focus on. It’s a sea of change from previous search engine optimization (SEO) strategies. And it’s the future of search. What is Voice Search? Voice search refers to any technology that allows users to conduct Internet searches via voice recognition rather than typing. When we talk about Voice Search, we mean several searching technologies that big players such […]

White-Hat SEO: How Playing by the Rules Can Help You Win

If you want to make sure that your website ranks well on Google without facing any potential penalties that could end up hurting your brand, then you need to look take a close look at white-hat SEO. If you are unsure about what white-hat SEO really is and want more information about how this approach can help take your business to the next level, then don’t worry because we at LinkNow Media are here to help explain everything you need to know. The first thing that you need to understand about white-hat SEO techniques is that they are the most legitimate means of increasing your business’s visibility, and any dividend that you obtain from this endeavour will enhance your site’s online ranking capabilities without the risk of any penalties being incurred. One of the biggest concerns that many business owners have about adopting white-hat SEO techniques is that if they […]

Finding the Right Keywords for Your Small Business’s SEO Strategy

There are plenty of small businesses across the United States who shrug off a search optimization strategy thinking that it’s only for major brands and multi-national corporations. While there’s no question that big companies have huge teams of people working tooth and nail to make sure that their website appears within the top results of a Google search, that doesn’t mean you should roll over and let them take all your business. No matter the size of your business, it is essential to have an SEO strategy. When you take the time to invest in an SEO strategy, you are making sure that your business gets exposure 24 hours a day, seven days a week, gaining new customers in your area actively looking for the services you offer. People trust the results search engines give them. If you search for pizza in your area, you are most likely going to […]