The Week in Online Marketing It was a busy week in the online marketing world, with a lot of great articles getting published. A lot of the posts that resonated with us and our friends on social media this week were about content. Let’s check them out! Why You Won’t Recognize SEO in Five Years This great post from HubSpot goes into how the changing ways that we search are changing SEO. Intent Marketing: The Life-Changing Magic of Giving People What They Want WordStream put together a good guide to ensuring that your content is meeting the needs of the people who are searching for it. The Key to Winning in 2016: Invest in Content According to the folks at SEMrush, content is still the key to succeeding in online marketing. Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality The search experts at […]
Should I use a website builder?
Using a website builder to customize a template website We’ve been writing a lot recently about websites – how to get one, how to design one, who to buy them from. This week we’re going to take a look at a few of the low tech options for building a site yourself. Many small business owners have a very limited budget to spend on marketing, and the thought of spending hundreds or thousands of dollars to hire someone to build a custom website is not very appealing. In an effort to save money, many small business owners turn to services like Wix, Weebly, and Squarespace to build their websites. Are these sites worth the investment? Let’s take a look. What is a website builder? The appeal of these website builder sites is that they allow someone with little to no technical knowledge to create a serviceable website in an hour […]
Link Roundup – Friday, January 22 2016
What happened in online marketing this week? Hey, welcome back to the weekly LinkNow Media Link Roundup! Let’s get right into it. How to Create Shareable Content HubSpot collected a ton of great advice from a huge number of online marketing experts about how to create truly great content that will get you ahead online. Leverage This Social Network Mind Trick for More Effective Influencer Marketing Moz has a cool psychological trick to help spread your content far and wide. 21 Amazing Facebook Facts You Didn’t Know WordStream put together a list of cool facts about Facebook you probably didn’t know (although you’ve heard some of them if you saw the movie The Social Network). 6 Big Mistakes That SEO Rookies Make And finally, here’s a great article from Search Engine Land about common mistakes made by people trying to get into SEO for the first time. Thanks for checking […]
The LinkNow Media Beginner’s Guide to Online Marketing
How to get a website So you’re finally ready to take the plunge. Congratulations! Whether it’s for your business or for personal use, having a website is essential if you want to promote anything online. However, if you aren’t an experienced web designer, the whole process can seem daunting. Luckily, you’re not alone! Here at LinkNow Media, we’re the small business website experts, and we’ve helped thousands of people get their websites up and running. If you don’t know where to start, then this step-by-step guide to getting your business online is for you! Buy a domain name A domain name is simply the address that people type in when they want to reach your website. Google.com is Google’s domain name, and linknow.com is the domain name of the website that you’re reading right now. To buy a domain name, you just go to the website of a domain registrar […]
Link Roundup – Friday, January 15 2016
What we learned this week Hey everybody! The flood of great content we started 2016 with hasn’t let up yet, and we saw a lot of great stuff published this week. Let’s get right to it. Why Grave Misconceptions about SEO Still Persist This is a good article from Search Engine Land that goes over some of the most common SEO myths and explains why they just won’t go away. What’s the Difference Between Content Marketing and Copywriting This one was a real hit online this week. This post from Copyblogger goes over how important it is to use good copywriting while creating content. The Complete Beginners Guide to Peach Many online marketers over 25 were shocked and dismayed to learn that there is yet another new social network that we need to be aware of and working with. Luckily, Buffer is here with a primer to get us started. 10 […]
The LinkNow Media Guide to Getting Started with Ecommerce
The Future of Business Internet shopping is here to stay. In the 1990s, many people were skeptical that Amazon, a fledgling startup trying to sell books online, would ever make a profit. Now it’s one of the largest, most successful companies in the world, and growing every year. The simple fact is that consumers love to shop online. The simple convenience of shopping from the comfort of your home means that ecommerce is going to be a huge force in retail for the foreseeable future. But how do you get started if you want to sell your products online? Do you just create an eBay account and sell things there, or is it better to create your own website? Read on! The Online Auction Option eBay might be the ideal venue for any business that wants to dip its toes into the online retail market. It’s relatively low risk, requires […]
Link Roundup – Friday, 8 January 2016
Happy New Year! Here we are with the first link roundup of 2016. People definitely weren’t taking it easy in this first week of the year, and there were a lot of great SEO and online marketing post published this week. Let’s get started. 10,000 Character for Tweets Twitter announced this week that they’re considering upgrading the character limit for tweets from the iconic 140 characters to a massive 10,000. The social media pros at Buffer weigh in about whether that’s a good thing or not. The Future of SEO: AI, Personalization, and Machine Learning Travis Bliffen at SEMrush posted this really interesting article about how Google’s research into artificial intelligence and machine learning will have on SEO in 2016 and the years ahead. 10 Ways To Simplify Your Local Marketing Strategy In 2016 Nobody publishes more great articles about SEO than Search Engine Land, and you can add […]
The LinkNow Media Guide to Websites for Small Businesses
There’s no time like the present Here at the LinkNow blog, we write a lot about how small businesses can make the most of their online and social media marketing efforts. However, recently we’ve been receiving a lot of questions from people who don’t even know where to start. The experts make it seem like online marketing is too complicated to wrap your head around, but that’s not true at all. The key to online marketing all starts with a website. Read on and you’ll be an online marketing wiz (or at least know enough to get started) in no time. Why do I need a website for my small business? In the age of social media, some business owners have begun to claim that they don’t need a website if they have Facebook and Twitter accounts. After all, they argue, all of our customers are on Facebook and Twitter and […]