LinkNow Media Blog Tag: Google My Business

Core Web Vitals: What Are They and Why Are They So Important?

Back in 2020, Google unveiled its new Core Web Vitals, a set of specific factors designed to measure the user experience on a web page. As of August 2021, these metrics have become an official Google ranking factor as part of the “page experience” update. Over a year later, Core Web Vitals continue to be an important factor for search engine optimization and must be considered by anyone hoping to rank highly. It is clear that Google plans to continue emphasizing user experience and may even evolve its Core Web Vitals over time, so it is a good idea to familiarize yourself with these metrics. This blog post will help you understand all three Core Web Vitals and why you should be paying attention to them. The Core Web Vitals Largest Contentful Paint (LCP) This is essentially the average loading time for the main content on a web page. […]

5 Easy Steps to Build a Stellar Social Media Presence

In 2021, he importance and relevance of social media is undeniable. With over a billion people on Facebook alone, most folks are engaged on these platforms in some capacity, especially in the western world. Creating a strong social media presence is an invaluable resource for small businesses. Still, many business owners struggle to find the time to develop a strategy that works for them. Besides hiring an exuberant young person to create TikTok dances promoting your business, there are a few other strategies to engage with your audience, build a following, and share your business with the world. Keep reading to find out more! 1. Choose the Right Platform Different social media platforms cater to different demographics. When working on your social media strategy, it’s important to identify your target audience and go where they’ll see you. Facebook is a good catch-all choice: It’s by far the most used platform […]

Get Leads Near You with a Local Search Engine Optimization Service

If you depend on local companies to do business, you need to be searchable on Google Maps, business directories, and other local business platforms. Wondering how you can connect with neighboring customers? With local search engine optimization services from an SEO company like LinkNow, you can reach consumers looking for your services, increase your website’s ranking in local search, and get discovered on Google Maps. In this article, we’re going to explain everything you need to know about local SEO services so that you can be found on the Internet and start growing your business online! Use Google Maps to Boost Your Business As a local SEO company, our clients are always asking: how can I use Google Maps for my business? Google Maps is designed to help consumers find the businesses they need in their local area. When you search for a keyword in Google Maps, it will […]

How to Master SEO for Roofers in 2020

There’s never been a better time to get your roofing company online. But having a website is not enough. You need an effective digital marketing and SEO strategy to boost your online presence and produce leads. It’s like building a machine. And the marketing machines we build at LinkNow Media will help you grow your business and take it to the next level! In this post, we’re going to explain the best way to get roofing leads in 2020. We’ll cover five key areas of SEO strategy for roofers: ⇢ Web design ⇢ Written content ⇢ Organic SEO ⇢ Local SEO ⇢ Social Media Web Design for Roofers Pro Tip #1: SEO is all about instant communication. Your website must be designed to communicate 3 things to visitors in under 5 seconds: ⇢ Who you are ⇢ What you do ⇢ How to contact you If it takes more […]

The Best Ways to Get Leads for Plumbers

When a home or business owner needs plumbing services, how do you make sure they need your plumbing services? If you want to keep your phone ringing and email inbox full of strong leads, you need an innovative marketing strategy. We put together a list of the best lead generating tactics for plumbers that will help you bring in more clients and grow your business! Read on to learn how to get leads for your plumbing company. 1. Create Leads with an SEO Plumbing Website A few weeks ago, we put together a blog post that explained everything you need to know about plumber’s SEO: • What makes an excellent plumbing website • Why you need a mobile-friendly website • How to pick the right keywords for your content The main take-away is that an SEO website that’s specially designed for your plumbing business will generate leads for you. […]

Everything You Need to Know about Marketing for B2B

As a business owner yourself, you know that business owners have different expectations, objectives, and concerns than regular consumers. They are attracted to marketing strategies that speak to their need for good ROIs, financial incentives, solutions to problems, and expertise. By understanding your audience—and their expectations— you will create a marketing strategy that converts because it convinces. In this blog, we’re going to outline everything you need to know about business-to-business (B2B) marketing so that you can create a strategy that will generate leads from your target audience. What Is B2B Marketing and How Does It Differ from B2C Marketing? B2C, or, business-to-consumer marketing is a marketing strategy that’s targeted toward consumers rather than representatives of other businesses. Consumers purchase products and services for themselves as individuals, often for emotional reasons. Businesses and their representatives purchase products on behalf of the goals and objectives of the organization. B2B, or […]

Why You Need a Google Page for Business in 2020

When it comes to marketing your small- to medium-sized business, a Google My Business (GMB) page is one of the best tools available. Google My Business is designed to make your business searchable on Google Maps. With more and more consumers using their mobile devices to search for businesses located near them, optimizing your Google My Business page should be your number one priority. In this blog, we’re going to explain what a GMB page is, why it’s so important, and how to optimize it to get leads from local searches on Google Maps. What Is a Google My Business Page? When a consumer searches for your business or a keyword related to your business on Google Maps, your GMB page will show up in the search results. It’s like a social media profile that contains everything a consumer might want to know about you before they call or […]

How to Dominate Google as a General Contractor

General contracting has changed. The digital age has transformed the industry, making it imperative to have a presence on the net. Sure, word of mouth’s important, but it will only carry you so far. Beyond that, you’ll need a killer online marketing strategy. Today, we’re going to show you how to attain one. If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. This blog post, we’re going to show you how to dominate Google. (Note: While the information in this post is intended for general contractors, it applies to virtually any small- or medium-sized business. Even if you’re not contractor, you’ll still find it of use.) Ready to make Google work for you? Then let’s get started. Understanding the Three Sections of Google’s Search Results The first thing you need to understand is how the search […]

Why Every Small Business Needs Great Photos for Their Website

In a time when everyone’s glued to their devices, your business’s visual identity will help you stand out from the crowd. The best way to do that? Include some amazing pictures of your work on your website! Pictures allow your potential clients to put a face to the name, making you more personable and trustworthy. They also play a major role in your branding by showing off the great work you do. Just like reviews, pictures serve as proof that you deserve your great reputation. In today’s blog, we’re going to tell you everything you know about taking amazing pictures for your small business! Use Original Photo Content for Your Business Make sure you’re posting and updating your customers on your business from time to time—don’t just use stock photos. Stock photos are the easy options, but they can be perceived as impersonal and don’t really showcase everything you […]

What is the “Google” Robocall Scam and What Can I Do About It?

A while back, we published a post explaining the scammy nature of robocalls that appeared to be from Google. Many of our clients were receiving calls from an automated system that claimed to be Google. They’d often start by claiming that their listing is suspended. And they’d end by asking for payment information to put it live again. Because it’s necessary to verify (and sometimes re-verify) Google listings, these robocalls appeared to be real. But the fact is, Google will never call to sell you anything. And they will never ask you for payment information. So, in 2019, has anything changed? Short answer: No. If you’re getting calls from someone saying they’re Google, it’s a scam. Full stop. Tell-Tale Signs the Call Is a Scam • The caller asks for your GMB password • The caller says they work “with Google” or “for Google” • The call is an unsolicited […]

Google My Business

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