SEO is Critical If You’re A Commercial Electrician

SEO is Critical If You're A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

7 tips

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Use Online Marketing to Get More Customers In Your Restaurant

Using Online Marketing

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How SEO and Web Design Work Together To Boost Your Marketing

How SEO and Web Design Work Together To Boost Your Marketing

Have you seen what high quality SEO and web design can do for your business? Here’s how they work together to take your marketing strategy to the next level. So you’ve spent tons of time and resources on marketing activities for your small business. You’ve opened social media accounts, started using email marketing campaigns, and even have some paid ad campaigns running. BUT if you don’t have a great website, your marketing efforts could be for naught. “My website looks great,” you might be thinking. If it does, did you design in with SEO in mind? What every business owner should keep in mind is your marketing efforts are to drive sales and to drive sales, you should be pointing people toward your website. This means every social media account, email campaign, and paid ad should link the reader to your website. If your website is not designed well, those […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How Small Businesses Can Benefit From Social Media Campaigns

Ice Cream Party

A social media campaign can create big returns for a small business. Check out how you can use the power of social media to generate more business. The consumer marketplace is a competitive arena for the small business owner. Reaching and maintaining a beneficial position in the market can be challenging. And when your business dollar is reliant on a steady stream of customers a good marketing strategy is essential. What can the small business owner do to boost his sales opportunities? When you’re the main man in a small business it is not always easy to find the time for marketing. This is where a social media campaign can help to drive business, acquire new customers, and generate revenue. The astute business owner leverages social media to increase his market reach and source new customers. So how can this system work for you? What is a Social Media Campaign? […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

The Web Design Trends You Need For 2018

Copy of A How to - Syndicating Local Reviews by LinkNow Media

Simply having a website isn’t enough in 2018. Take a look at the web design trends you’ll need to stand out this year. Web design’s a fast moving industry. With so many factors at play, from new tech to changes in consumer tastes, there’s a lot of moving parts to it.You need to know what you’re doing before you dive in if you’re going to create something you and your users can get any value out of. In today’s article, we’ll be looking at some of the biggest web design trends of 2018. With these in your arsenal, you’ll be at the top of your web design game. But why take our word for it? Get in touch with us, today, for more on how you can take your online presence to new heights, this year. In the meantime, join us, as we look at what’s going down in web […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

Understanding Search Intent and the Long Tail

Understanding Search Intent and the Long Tail

Old School SEO is Dead “SEO is dead” is one of the most common things you’ll hear from marketing bloggers trying to get a few extra page views by courting controversy. This is ridiculous – in today’s ultracompetitive marketplace, Search Engine Optimization is more important than ever. What is true, however, is that old school SEO is dead. When I say old school, I’m referring to what a lot of people who aren’t SEO professionals think of when they hear SEO. Keyword stuffing, link networks, and other old-fashioned methods are no longer effective at boosting your ranking. In fact, many of these older methods are actually punished by search engines because they’re seen (rightfully) as an attempt to manipulate search results. While these old school practices are dead, SEO is still kicking and incredibly important to anyone who wants to market their business online. The difference now is that instead […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 Surefire Tips To Boost Your Small Business Website’s SEO

5 Tips for SEO Success

SEO tips to try if your want to improve your ranking Search Engine Optimization is a complicated business. If you’re like most other small business owners, you already have a million other things on your mind and spending hours trying to figure out how to improve your website’s search ranking is probably low on your list of priorities. However, SEO is critical for any business – if you’re trying to market your business online, you need to make sure that you’re making the most of your investment. With that in mind, we’ve put together a list of 5 quick, concrete steps you can take to make sure your site is optimized for search engines. If you take these steps, you should see a big improvement in your search rank. 1. Add a sitemap A sitemap is an XML document that tells Google and other search engines the structure of your website […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to get started with link building

link building banner

Link building is exactly what it sounds like – working to increase the number of links pointing to your website from other places on the web. Link building is a huge part of Search Engine Optimization (SEO) because Google uses the number and quality of links pointing to any given website as a way to measure how reliable that website is (ie the more high quality links, the better!). If your business is going to compete and thrive online, you need to do everything you can to drive traffic to your website, and link building is a vitally important part of that. But how do I actually build links? If you are working on link building on your own as a part of your online marketing efforts, then the most effective method of generating links to your website is by creating great content that people want to link to – […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.