LinkNow Media Blog Tag: search engine optimization

The Best Ways to Get Leads for Plumbers

When a home or business owner needs plumbing services, how do you make sure they need your plumbing services? If you want to keep your phone ringing and email inbox full of strong leads, you need an innovative marketing strategy. We put together a list of the best lead generating tactics for plumbers that will help you bring in more clients and grow your business! Read on to learn how to get leads for your plumbing company. 1. Create Leads with an SEO Plumbing Website A few weeks ago, we put together a blog post that explained everything you need to know about plumber’s SEO: • What makes an excellent plumbing website • Why you need a mobile-friendly website • How to pick the right keywords for your content The main take-away is that an SEO website that’s specially designed for your plumbing business will generate leads for you. […]

Everything You Need to Know about Marketing for B2B

As a business owner yourself, you know that business owners have different expectations, objectives, and concerns than regular consumers. They are attracted to marketing strategies that speak to their need for good ROIs, financial incentives, solutions to problems, and expertise. By understanding your audience—and their expectations— you will create a marketing strategy that converts because it convinces. In this blog, we’re going to outline everything you need to know about business-to-business (B2B) marketing so that you can create a strategy that will generate leads from your target audience. What Is B2B Marketing and How Does It Differ from B2C Marketing? B2C, or, business-to-consumer marketing is a marketing strategy that’s targeted toward consumers rather than representatives of other businesses. Consumers purchase products and services for themselves as individuals, often for emotional reasons. Businesses and their representatives purchase products on behalf of the goals and objectives of the organization. B2B, or […]

The Definitive Beginner’s Guide to Plumber’s SEO

Have you tried to do SEO yourself? Are you wasting hours upon hours and getting nowhere? Are you paying a company to market you online with no return? Are you about to give up? We have hundreds of plumbers as clients and know what works, what doesn’t, and how to do it right the first time. Having said that, we’ve decided to put together a blog post that explains the basics of SEO for plumbers in terms that anyone can understand with no experience necessary! In this post, we’re going to break down the basics of SEO for plumbers. During this quick read, you’ll learn: • What makes a killer plumbing website • How a mobile-friendly website will push you to the top of Google • What keywords you should use to make your website rank in Google searches • How to set up a Google My Business for […]

Do I Need Internet Marketing Services for My Small Business?

We’ve had a lot of inquiries lately from small business owners wondering whether they should invest in digital marketing. Is it worth the money? Does it generate leads? Will I get more business in the long run? What about the short term? Yes. Yes. Yes. And yes. In 2020, it’s nearly impossible to run a successful small business without taking advantage of online resources like Google Maps, Google searches, review platforms, and digital business directories. The times have changed. But in case you’re not convinced, we’ve put together a list of 6 reasons you need Internet marketing services. Read on. 1. Generate Leads with a Searchable Website Your website is more than just an online business card. It’s a one-way ticket to leads. And if there’s one reason to invest in digital marketing services, it’s to generate leads. With a beautiful website that’s full of relevant written content and […]

6 Air Conditioning Marketing Strategies You Need to Know

Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

Why Choose a Pay-Per-Click Marketing Campaign?

Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad. Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns. This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns! What is Pay-Per-Click? Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach. As the name may suggest, business owners pay for […]

LinkNow Media Ranks as One of Canada’s Fastest-Growing Companies on the 2019 Growth 500 List

We’re thrilled to announce that for the fourth year in a row, LinkNow Media has ranked on the prestigious Growth 500 list for Canada’s Fastest-Growing Companies! Published online at CanadianBusiness.com and Growth500.ca, and in print in Maclean’s magazine, Growth 500 ranks Canada’s Fastest-Growing Companies by five-year revenue growth and celebrates the country’s most successful entrepreneurial businesses. And this year, with a 5-year revenue growth of 242%, we placed at No. 310 on the 2019 Canada-wide Growth 500 list. Looking back on 2019, it’s easy to see why. We more than surpassed our 10,000-client goal. We’re quickly approaching a staff of over 200 employees. And to accommodate all this growth, we even expanded our office space by more than a third. We couldn’t be more excited about what the future holds for LinkNow Media! Join us as we take a look at the people who make it all possible. From […]

Boost Your Google Ranking with These Review Generation Strategies

Here at LinkNow, we spend a lot of time trying to find ways to improve our client’s Google rankings. The problem is that in SEO, everything takes time. Whether we’re waiting for Google to crawl, index, and rank new pages, or we’re waiting for citations to be updated with correct information—SEO demands patience. But what if we told you there was a way to boost your SEO without waiting? Reviews are the quickest way to improve your ranking on Google. Google especially loves reviews that are detailed, positive, and full of keywords. So, we’ve put together a list of ways for you to get the reviews you need to improve your ranking faster than the competition! No Job Is Complete Until You’ve Asked for a Review After you complete a successful job for a client, there’s a feeling of satisfaction you experience as you drive back to the office. You […]

Is Page Speed a Ranking Factor on Google in 2019?

Ever search for a company on Google, only to find yourself waiting, waiting, and still waiting for their website to load? Even in the age of high-speed internet, some websites take forever to load. And guess what? If you think it’s frustrating, Google does too. After all, Google’s number one priority is to create an amazing experience for their users. If your page doesn’t load fast enough, Google users will simply return to the search results page. The result is that Google will view your page as less relevant than your competition. That means lower rankings, and fewer leads. That’s why you need to read on to make sure you’re up to date on page load speed—one of the most important SEO ranking factors! What is Page Load Speed? Page speed, or site speed, refers to the length of time it takes for your website to load on someone’s […]

What Is Crawlability and Why Is It so Important for SEO?

When it comes to SEO, crawlability is one topic that doesn’t see much airtime. It’s a shame, too, because it’s an integral part of SEO. By improving your website’s crawlability, you ensure that Google understands what your website is about. And when Google understands what your site is about, it will properly index you and make you searchable. Want to know more about the secret to ranking on Google? Read on! What Are Crawlers? In order to browse, index, and rank the hundreds of millions of webpages on the Internet, search engines use specialized bots called crawlers, also known as spiders, or spiderbots (since they “crawl” like a spider). We consider those terms a bit unfair, though: they’re more like the worker bees of the Internet. These crawlers scour the Internet, searching for new webpages to evaluate and index. They go from link to link, URL to URL, bringing the […]