LinkNow Media Blog Tag: search engine optimization

Why Mobile Experience Matters in 2024

You see a lot while going about your day, and there’s no end to what it might remind you to do. You see an ad for a car and remember your brakes have been squealing. You see water dripping off a tree’s leaves and remember your tap has been leaking. In these moments, will you wait until the next time you’re at a computer to look up the nearest auto shop or a plumber in your area? In all likelihood, you’ll pull out your phone and search then and there before you forget. Smartphones are an increasingly common way to access information online. Optimizing your site for mobile searches can dramatically improve your online presence and lead to valuable new business, but how do you do it? In this blog, the team at LinkNow will explain the importance of optimizing your site for mobile devices and some key techniques […]

How To Make a Compelling Case Study

The case study is one of the most powerful tools in a marketer’s arsenal. Unlike traditional marketing materials, which often focus on selling, case studies emphasize storytelling, credibility, and evidence-based results. When done right, a case study highlights your expertise, showing how your business has helped others and can do the same for them. In this guide, we’ll show you how to create a compelling case study that will grab the attention of potential customers and present your brand in the best possible light. Why Do Businesses Use Case Studies? Before we jump into the how-to of creating a case study, let’s examine why businesses use them in the first place. Here are some of the key benefits of having a strong case study: Building credibility: Sharing real-life examples of how your products or services have benefited previous clients adds credibility to your claims. Creating social proof: Potential customers […]

The SEO Impact of an Account Executive: Real-Life Success Stories With Jason Stevens

With over 12 years of experience in SEO and marketing, Jason Stevens has transformed the online presence of more than 2,000 clients as an Account Executive at LinkNow. Jason merges his expertise in organic and paid marketing strategies with a personal trainer-like approach. He sets clear expectations, offers consistent support, and holds clients accountable for achieving their desired outcomes. Jason has successfully managed and sold over a million dollars’ worth of website and SEO marketing solutions, consistently delivering outstanding results for thousands of small businesses. His clients praise him as a legend in the field, and his personalized approach has earned him countless 5-star reviews. Beyond his professional achievements, Jason built a robust social media presence, attracting over 14,000 followers with his engaging content about the Toronto Maple Leafs. He eventually sold this account to a prominent Canadian media company, showcasing his prowess in digital marketing. If you’re ready […]

4 SEO Strategies That Still Work in 2024

Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

The Power of Citations

Let’s face it: you can’t just put your business website online and expect people to find it—let alone instill confidence in your products or services. With so many websites on the internet (and new ones being created every day) search engines need to know that your website is worth showing to their users. This is where the power of citations (also called business directories) really shines. What Are Citations? You may have already heard of citations and their importance, but here’s a quick rundown: citations are entries in online databases that include details such as your company name, address, phone number, website URL, and other relevant details. Citation databases come in a variety of types and sizes, such as local, industry-specific, and general business directories. Having your business listed on a citation database adds credibility and legitimacy to your digital footprint, building trust with both your potential customers and […]

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

Core Web Vitals: What Are They and Why Are They So Important?

Back in 2020, Google unveiled its new Core Web Vitals, a set of specific factors designed to measure the user experience on a web page. As of August 2021, these metrics have become an official Google ranking factor as part of the “page experience” update. Over a year later, Core Web Vitals continue to be an important factor for search engine optimization and must be considered by anyone hoping to rank highly. It is clear that Google plans to continue emphasizing user experience and may even evolve its Core Web Vitals over time, so it is a good idea to familiarize yourself with these metrics. This blog post will help you understand all three Core Web Vitals and why you should be paying attention to them. The Core Web Vitals Largest Contentful Paint (LCP) This is essentially the average loading time for the main content on a web page. […]

Climb to the Top of Google with These 5 Risk-Free Backlink Strategies [2022]

Do you have a blog or website struggling to gain organic traffic despite following all the SEO best practices and don’t know why? You could be failing to get backlinks from authoritative websites. As you may or may not know, backlinks are links on other websites that take a reader back to one of your web pages. The more external links your website has, the greater the chance it will climb to the top of Google and your organic traffic will pick up. That said, backlinks are not created equal. So, while we recommend getting as many as possible, we also recommend paying attention to the quality of links. For the best results, you want them to come from high-ranking, authoritative websites. If you’re unsure how to do this, allow us to dispense 5 of our proven-to-work tips and tricks to help you climb to the top of […]

How to Dominate Google in 2022

A grey skyscraper rises in the background. In the foreground, caption says: Digital marketing made easy.

If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections: The local search pack The organic search results Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

search engine optimization

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