LinkNow Media Blog Tag: backlinks

Everything You Know About Online Marketing Is Wrong

Online marketing strategies are sometimes only effective temporarily due to advancing search algorithms and shifting user behaviors. Today’s standards render many of yesterday’s best practices obsolete or insufficient. What you need is a strategic, user-centered approach for visibility that endures. Are You Holding on to Any Outdated Beliefs? Keyword Stuffing More Content = Better Ratings Backlink Quality Over Quantity Thinking Traffic Alone Guarantees Conversions Relying solely on Paid Ads for visibility Ignoring Mobile Optimization Treating SEO as a One-Time Fix Citations Aren’t Helpful for SEO Negative Reviews Are a Disaster Introduction When SEO was still in its infancy, online marketing revolved around various quick-fix tactics like keyword stuffing and excessive backlinks. Many of these martyred (and often simply discarded) practices gave short-term results but created long-term issues for brands’ online visibility. Today, online marketing necessarily entails a strategic, user-focused approach to keep up with constantly changing algorithms and audience […]

4 SEO Strategies That Still Work in 2024

Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

Dominate Your Niche With Topical Authority

Imagine being the go-to expert in your industry, a coveted position many aspire to achieve. By reaching topical authority, you can become one of the most trusted and reliable sources of information for your niche. This opens the door to new opportunities, from your business skyrocketing in the search engine rankings to attracting more customers and boosting conversions. In this guide, we’ll discuss why topical authority is important and how you can use content creation and other strategies to establish yourself as a thought leader in your industry. Let’s get started. What Is Topical Authority? Topical authority is the concept of being recognized as an expert in a specific field. This can be anything from the latest technology trends to fitness and nutrition to industry news. It’s a way of positioning yourself as an authoritative source on the topics that matter most to your audience. Why Topical Authority Matters Establishing […]

Climb to the Top of Google with These 5 Risk-Free Backlink Strategies [2022]

Do you have a blog or website struggling to gain organic traffic despite following all the SEO best practices and don’t know why? You could be failing to get backlinks from authoritative websites. As you may or may not know, backlinks are links on other websites that take a reader back to one of your web pages. The more external links your website has, the greater the chance it will climb to the top of Google and your organic traffic will pick up. That said, backlinks are not created equal. So, while we recommend getting as many as possible, we also recommend paying attention to the quality of links. For the best results, you want them to come from high-ranking, authoritative websites. If you’re unsure how to do this, allow us to dispense 5 of our proven-to-work tips and tricks to help you climb to the top of […]

How to Find Guest Posting Opportunities in 2021

This is part 2 in our series on Guest Posting. Click here to read part 1 on the basics of guest posts. Do you want to find out how you can find guest posting opportunities? These tips will help you into some amazing opportunities. These are proven strategies to help you reach out to bloggers and get your stuff on high-ranking, relevant domains that help catapult you to the top of Google. Read on to learn how to find great guest posting opportunities. Tips for Finding Guest Posting Spots Guest posting is a great way to boost your company’s public profile, build links for your business, and make meaningful connections with people in your relevant field. To reap all those rewards, let’s look at how you can find the perfect guest posting opportunities for your business. Finding the Right Blog for You A quick web search will tell you that […]

Guest Posting: A Quick and Simple Guide [2021]

Guest posting: Your ticket to boost business.

As a somewhat internet-savvy entrepreneur or self-styled marketer, you might have seen the term “guest posting” on a few marketing blogs. Not sure what they’re talking about? Never fear! We’re here to bring you up to speed on this helpful marketing practice. In today’s blog post, we’ll tell you all about guest posting including: • How to guest post effectively • Potential benefits • Possible pitfalls and how to avoid them Guest Posting: What Is It? Guest posting refers to publishing content online, usually to promote the goods or services of another company. When you—or one of your team members—publishes this content, they’re referred to as guest contributors or guest authors. You might also see this more formally referred to as blogger outreach, but don’t feel overwhelmed. All these terms refer to the same thing. Why Do We Guest Post? A lot of people will simply use these guest posting […]

SEO for General Contractors

General contractors need a steady supply of leads for new projects. Make sure your company stands out by choosing LinkNow Media. Our search engine optimization (SEO) services help you grow your Web presence, raising your profile so that the clients who need your services, see your services. Through conversion-oriented copy, authority-building backlinks, and ongoing technical SEO, we’re able to deliver the most cost-effective marketing in North America, driving down costs to maximize profits. Take advantage. Join over 10,000 clients who’ve saved time and money with our SEO services. Call 1-888-677-7186 to see what we can do for you today. FREE QUOTE Find the Leads You Need to Succeed Your website is the most powerful tool in your marketing arsenal—and with our SEO services, you can make the very most of it. We utilize the latest digital strategies to grow your Web presence with high-quality, high-ranking content. Through smart marketing […]

Climb to the Top of Google with These Risk-Free Backlink Strategies

In a previous post, we explained what backlinks are and why they’re essential for ranking well on Google. Now it’s time to put that information into action. We’re going to show you three link-building strategies that work. These are safe, legitimate, and risk-free ways for you to earn authority on the Internet, boost your ranking on Google, and drive a ton of leads straight to your website! Here are LinkNow Media’s top three ways to build quality backlinks! 1. Get Backlinks from News Sources Reporters are always looking for expert opinions on a wide range of subjects. And it’s likely that, somewhere out there, someone is looking for an industry specialist like you to help them with their news story. That’s where HARO (Help a Reporter Out) comes in. It’s an online service that lets you connect with reporters who are researching stories in your industry. They’ll ask you […]

A Short Guide to the Importance of Backlinks

How did Google come to dominate the Internet? Backlinks. Well, OK, it’s more complicated than that. But way back in the 1990s, Google was one of the first to recognize the importance of backlinks. Their algorithm, PageRank, evaluated a webpage’s ranking based in part on the number of other websites linking back to that page. Those links were what indicated that a page was a trustworthy source of information. The concept was revolutionary, and it propelled Google to become by far the most popular search engine in the world, with no signs of slowing down. Today, over 90% of desktop searches are done on Google. Backlinks are still essential in getting a webpage to rank well. There’s a lot of misinformation about them (how they’re dangerous, how you’ll be penalized, etc.). But if you build them using legitimate means, they can help you immensely, demonstrating your credibility and pushing […]

How to boost your website traffic with LinkNow Media!

***OUR MARKETING PACKAGES HAVE CHANGED SINCE WE WROTE THIS ARTICLE.*** Please check out our new packages here. Are you making the most of your website? Summer is just around the corner, and many businesses are getting ready to dive into their busy seasons. If you are gearing up to deal with a large influx of work, your website is probably the last thing on your mind. However, your busy season is the time when your online marketing efforts can have the biggest impact and attract the most business – your peak season happens when the most customers are looking for your services, and this means it’s also the time when the most people are searching online for businesses like yours. You want to make sure that all these potential customers find your website instead of your competitors’. If you’re a LinkNow Media customer, now is an excellent time to think […]

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