LinkNow Media Blog Tag: Better Website Design

Are You Optimizing for Zero-Click Searches?

Month after month, the zero-click search function on Google becomes increasingly sophisticated. Some businesses and marketers fear that as more people become comfortable with this efficient search feature, the less they’ll peruse Google’s search results page. While it’s true that people might not be scrolling through the Google SERPs, it’s also true that you could be using zero clicks to your advantage. The trick is knowing how to optimize for zero-click searches. In this blog post, we’ll bring you up to speed on zero-click searches, their place in the digital marketing ecosystem, as well as why—and how—you can optimize this search function to your advantage. Read at your leisure, and don’t hesitate to reach out to the LinkNow team if any questions arise during your reading. What Are Zero-Click Searches? If you’ve typed a question like, “How old is Tom Cruise?” into Google recently, you’ve likely seen the zero-click […]

4 SEO Strategies That Still Work in 2024

Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

Spotlight on Sara O’Connor: Senior Account Executive

At LinkNow, we are committed to exceptional website development, SEO, and digital marketing services. Sara O’Connor, a Senior Account Executive who has been with the company for over 12 years, personifies this commitment. Sara’s role is integral to our mission of helping businesses thrive online. Her vast experience, client-focused approach, and dedication to personalized service highlight the benefits of partnering with LinkNow. Having worked with countless businesses over the years, Sara understands that each client requires a unique marketing strategy. By leveraging LinkNow’s diverse tools and options, she ensures that each client receives a tailored approach that fits their specific situation and maximizes their online presence. Approaching her business relationships with a compassionate and problem-solving approach, she makes every effort to work within clients’ budgets, pairing them with a suitable marketing plan that delivers optimal results at a cost that suits them best. When it comes to trust and […]

Is Your Website Secure?

When you run a business, your website is an extension of your identity. Maintaining a strong digital presence is crucial for commercial operations looking to get ahead in today’s competitive marketplace. However, just as your brick-and-mortar location needs to be secured against potential threats, so does your website. Cyber crimes are an unfortunate reality of digital spaces, and when your website is compromised, it can jeopardize your and your clients’ data. Asking the question, “Is your website secure?” is a complicated query. Knowing the answer can make the difference between thriving, impressive commercial growth and a potentially harmful breach. In this blog, we’ll discuss the complex terrain of cybersecurity and explore some tips for bolstering your own website’s security. What Is Website Security? Before exploring some tips for improving your website’s security, it’s important to clarify what it is and why it matters. As a concept, website security refers […]

LinkNow Tech Support Frequently Asked Questions

We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images

Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

SEO for Home Builders

Home builders need a strong Web presence to attract new clients. With LinkNow Media, you have it. We are North America’s leading low-cost digital marketing firm, and we’re proud to specialize in online marketing for home builders, architects, and design-build contractors. We offer no-contract SEO services to help you get the leads you need to succeed. Through smart, strategic service options, we help you grow your digital footprint and raise your online visibility—all while staying well within your budget. Join over 10,000 business owners who’ve chosen to save time and money with our services. To schedule a free phone consultation, give us a call today. FREE QUOTE North America’s Most Cost-Effective Digital Marketing Get more for your money. LinkNow is proud to offer the most cost-effective digital marketing solutions available in North America. We help you maximize results while driving down costs, growing your business while saving you money. […]

Better Website Design

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