Many small businesses can afford to wait for customers to come to them. Pest control companies can’t. When someone finds a wasp nest by the back door or hears scratching in the attic at midnight, they aren’t comparing options over a cup of coffee. They grab their phone, search, and call the first company that looks trustworthy and answers. That urgency makes pest control one of the toughest local markets to compete in, and it was exactly the situation that one of our clients found themselves in. In this case study, we’ll walk through how the LinkNow team helped them turn their website into a lead-generating tool. Along the way, you’ll see the strategies that took them from the back of Google to the first page. Fighting Over “Pest Control Near Me” (and Losing) This company’s website was built around the broadest keywords possible, like “pest control” and “exterminator.” […]

