As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]
Find the Right Company for Website Design Services
For businesses looking to get a website for the first time or who are unsatisfied with their current website, choosing the right website design company can feel a bit overwhelming. Not only are there a ton of companies and freelancers out there, but there are also plenty of platforms where you can design your own website. In this post, we’re going to tell you everything you need to know to find the perfect web design company for your business. By the end, you’ll know: ⇢ Why your site needs to be mobile-friendly ⇢ Why speed counts ⇢ Why SEO is a crucial part of web design ⇢ Why you need a sitemap Should I Design My Own Website? This is the first question everyone asks themselves when they decide it’s time to get a website. Nowadays, there are plenty of online platforms that will give you a template to […]
How to Choose a Search Engine Optimization Company to Market Your Small Business
It’s impossible to deny the importance of search engine optimization (what we call SEO) for the success and growth of small businesses. But when it comes time to pick an SEO company to market your business online, you’re flooded with a ton of sales pitches and conflicting information. We want to help. This blog is all about how to choose the right SEO company for your business. Along the way, we’ll also show you how to tell the difference between exaggerated SEO claims and the realistic expectations you should have for your SEO company. Why Do I Need SEO Services? Let’s start with the basics. Search engine optimization is a type of online marketing that aims to make your website more searchable on Google. With the vast majority of consumers using the Google search engine or Google Maps to find the businesses they need, it’s important to appear at the […]
The Definitive Beginner’s Guide to Plumber’s SEO
Have you tried to do SEO yourself? Are you wasting hours upon hours and getting nowhere? Are you paying a company to market you online with no return? Are you about to give up? We have hundreds of plumbers as clients and know what works, what doesn’t, and how to do it right the first time. Having said that, we’ve decided to put together a blog post that explains the basics of SEO for plumbers in terms that anyone can understand with no experience necessary! In this post, we’re going to break down the basics of SEO for plumbers. During this quick read, you’ll learn: • What makes a killer plumbing website • How a mobile-friendly website will push you to the top of Google • What keywords you should use to make your website rank in Google searches • How to set up a Google My Business for […]
6 Air Conditioning Marketing Strategies You Need to Know
Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]
What Is Crawlability and Why Is It so Important for SEO?
When it comes to SEO, crawlability is one topic that doesn’t see much airtime. It’s a shame, too, because it’s an integral part of SEO. By improving your website’s crawlability, you ensure that Google understands what your website is about. And when Google understands what your site is about, it will properly index you and make you searchable. Want to know more about the secret to ranking on Google? Read on! What Are Crawlers? In order to browse, index, and rank the hundreds of millions of webpages on the Internet, search engines use specialized bots called crawlers, also known as spiders, or spiderbots (since they “crawl” like a spider). We consider those terms a bit unfair, though: they’re more like the worker bees of the Internet. These crawlers scour the Internet, searching for new webpages to evaluate and index. They go from link to link, URL to URL, bringing the […]
Get the Perfect Website for Your Painting Business
Whether you’re running a residential or commercial painting business, you need a website. It’s a great way to market yourself, establish your reputation and generate leads. It shows potential clients who you are and gives current clients an easy way to get in touch. And while you know your business inside-out, you might not know what makes a killer website. So, we’ve put together a list of the 5 most important things to know about getting a website for your painting business. We cover the whole range of topics from the reasons why you need a website to the basics of sales-driven design and creating content that ranks on Google search. Read on and let us know what you think in the comments! 1. Do You Really Need a Website for Your Painting Company? Yes! The first thing you need to get started online is a website. […]
What Makes for Good Web Design?
Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]
5 reasons your cleaning business needs a website
Online Marketing is the key to success for cleaning businesses Here at LinkNow Media, we talk to a lot of small business owners who are thinking about finally creating a website for their businesses. We’ve noticed that when we talk to people who own cleaning and janitorial businesses, there is a perception that these kinds of companies don’t need a website. This is just flat out wrong. In today’s world, 90% of consumers are going online to check out companies and products before making a purchasing decision. Any business that doesn’t have a strong online presence is simply going to miss out on 90% of their possible business opportunities. But while virtually every business should be online these days, cleaning and janitorial companies can benefit even more than companies in other industries. Here are the top 5 reasons your cleaning business needs a website. They let you show off your […]
Making the Most of Your Website: A LinkNow Media Success Story
LinkNow Media is a family owned Montreal based company providing website design and online marketing services to North American small business owners. We have become one of the fastest growing design companies in the last 4 years due to efficient, cost-effective marketing services and the fastest web design turn around in the industry. In the past four years, we have accumulated over 5000 active clients located in Canada and the United States. We have certainly grown into a tour de force among website design companies with marketing and SEO packages to suit each client’s needs and budgets. Brian Holder, owner of B & M Builders in Colchester, Connecticut joined forces with LinkNow Media in September of 2012 to build a website and market his business online. With over 20 years of experience, Mr. Holder has built an excellent reputation for the finest remodeling services including kitchens, bathrooms, flooring, custom decks […]