Paying for Google Ads may seem like a straightforward way to market yourself online, but getting eyes on your business is only half the battle. Without the correct approach, there is no way to guarantee that your intended audience will actually click on the links in your advertisements. In this blog post, we will be covering some strategies for improving the clickthrough rate (CTR) of your Google Ads that will help you make the most out of your marketing budget. 1. Focus on Your Quality Score If you are not aware, Quality Score is a value that Google assigns to the keywords in your account, which is designed to measure the relevance and quality of your advertising compared to other advertisers. Quality Score is not necessarily a number that needs to be optimized but rather a general indicator of the areas where you can improve—think of it like a […]
Google Ads: 4 Tips to Take Your Paid Ads to the Next Level
