Long-Tail Keywords: How to Outrank the Competition

Image of a graph and a magnifying glass focused on a key. Text says: Long-tail keywords: Your secret weapon to crush the competition.

  Forget about using short, generic keywords. The long-tail keyword (LT) is what you need to boost business. In fact, long-tail keywords are what we use to supercharge our rankings and reach Google’s front page. They’re also what we use to get our clients results like these: Long-tails are a powerful, simple tool to improve your ranking on Google. Let’s look at how you can use them to increase your online visibility and outrank your competition. What Are Long-Tail Keywords? At its simplest, a long-tail keyword is a longer-than-average keyword. It strings together multiple terms to create a hyper-specific, ultra-focused keyword based on what users are searching for. This is where the magic happens. Long-tails home in on user search intent. Unlike short, “fat-head” keywords, a long-tail keyword focuses on a specific search query to address a user’s unique need. That need could be an answer to a question, a […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

5 Easy Steps to Build a Stellar Social Media Presence

In 2021, he importance and relevance of social media is undeniable. With over a billion people on Facebook alone, most folks are engaged on these platforms in some capacity, especially in the western world. Creating a strong social media presence is an invaluable resource for small businesses. Still, many business owners struggle to find the time to develop a strategy that works for them. Besides hiring an exuberant young person to create TikTok dances promoting your business, there are a few other strategies to engage with your audience, build a following, and share your business with the world. Keep reading to find out more! 1.     Choose the Right Platform Different social media platforms cater to different demographics. When working on your social media strategy, it’s important to identify your target audience and go where they’ll see you. Facebook is a good catch-all choice: It’s by far the most used platform […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Find Guest Posting Opportunities in 2021

This is part 2 in our series on Guest Posting. Click here to read part 1 on the basics of guest posts. Do you want to find out how you can find guest posting opportunities? These tips will help you into some amazing opportunities. These are proven strategies to help you reach out to bloggers and get your stuff on high-ranking, relevant domains that help catapult you to the top of Google. Read on to learn how to find great guest posting opportunities. Tips for Finding Guest Posting Spots Guest posting is a great way to boost your company’s public profile, build links for your business, and make meaningful connections with people in your relevant field. To reap all those rewards, let’s look at how you can find the perfect guest posting opportunities for your business. Finding the Right Blog for You A quick web search will tell you that […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Guest Posting: A Quick and Simple Guide [2021]

Guest posting: Your ticket to boost business.

As a somewhat internet-savvy entrepreneur or self-styled marketer, you might have seen the term “guest posting” on a few marketing blogs. Not sure what they’re talking about? Never fear! We’re here to bring you up to speed on this helpful marketing practice. In today’s blog post, we’ll tell you all about guest posting including: • How to guest post effectively • Potential benefits • Possible pitfalls and how to avoid them Guest Posting: What Is It? Guest posting refers to publishing content online, usually to promote the goods or services of another company. When you—or one of your team members—publishes this content, they’re referred to as guest contributors or guest authors. You might also see this more formally referred to as blogger outreach, but don’t feel overwhelmed. All these terms refer to the same thing. Why Do We Guest Post? A lot of people will simply use these guest posting […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Google Core Update July 2021: What You Need to Know

Google Core Update Alert July 2021

Google Core Update July 2021: What You Need to Know July is over—and with it, so is Google’s July 2021 Core Update. From July 1 to July 12, Google rolled out the second part of its summer 2021 core update. The first came in June. And while the July core update was noticeably smaller, it still had some big shake-ups. Let’s dive into what this core update means, who’s affected, and what you can do if it hit you. July 2021 Core Update: The Details Here’s what we know about the July 2021 Google Core Update: •  The rollout occurred from July 1 to July 12. On July 12, Google SearchLiaison announced that the core update was “effectively complete”: The July 2021 core update rollout is now effectively complete. — Google SearchLiaison (@searchliaison) July 12, 2021 •  The biggest changes occurred July 2 and July 9. Data from Semrush shows […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO Marketing Agency

Digital marketing that will leave you jumping for joy.

Some think of their website as an online business card. In truth, it’s the most powerful marketing tool you have at your disposal. And with our search engine optimization (SEO) services, you can turn it into an effortless source of new leads. To book a free phone consultation, call us at 1-888-667-7186 today. FREE CONSULTATION 10,000+ Active Clients Agree: Our Marketing Works LinkNow is leading the way in cost-effective SEO marketing solutions. With our conversion-driven marketing campaigns, we help you not only rank on Google, but drive sales and transactions. Save time and money on your marketing, and join over 10,000 active clients who call LinkNow their home for SEO, marketing, and more. With our SEO services, you will: ✔ Improve search results on Google, Yahoo!, Bing ✔ Grow your web presence ✔ Build trust with clients ✔ Increase your online authority ✔ Expand your customer base ✔ Save time […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Roofers

Roofers need a way to attract clients, build trust with their audience, and grow their business. With our search engine optimization (SEO) services, you have it. We are North America’s leading digital marketing specialist for roofing companies. We provide a complete range of cost-effective marketing solutions to help you expand your web presence and drive sales and transactions. With over 10,000 active clients on no contract—LinkNow is the affordable, reliable choice for online marketing. Take advantage of our contract-free monthly marketing services. To schedule a free consultation, call 888-667-7186 today. BOOK A FREE CONSULTATION   Making Roofers’ Lives Easier For your website to be effective, you need to get it in front of the customers you want. Our services make that happen. Through savvy marketing strategies tailored to your business, we help you rank on Google and other major search engines so that the clients who need your services, see […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Masonry Companies

Search engine optimization: your building block to the top.

  Find new leads. Build your brand. Grow your business. With our SEO services for masonry companies, you can do all three. We are North America’s leading small business digital marketing specialist, and we’re proud to specialize in digital marketing for masonry contractors. Our search engine optimization (SEO) services empower you, helping you connect with clients, improve your online visibility, and drive sales and transactions. And with the most cost-effective marketing solutions in North America, we’ll not only help you grow your customer base: We’ll also save you money. Call us at 888-667-7186 for a free phone consultation. Book a free consultation Search Engine Solutions, Trusted by Over 10,000 Business Owners At LinkNow, we develop strategic SEO solutions that give you more bang for your buck. With over 10,000 active clients, we’ve proved ourselves the most trusted digital marketer for small and medium-sized businesses, including masonry contractors. With our SEO […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Google Core Update June 2021: What You Need to Know

If you noticed your search rankings change since last week, rest assured you’re not the only one. On June 2, Google released a core update to its search engine. Beginning at 6:30 pm that day, the update made broad, sweeping changes to the way Google ranks web pages. The changes at first went unnoticed. Compared to previous core updates, the rollout was slow, happening over several days rather than at once. But by Friday and early Saturday, SEOs started to see some big shake-ups. June 2021 Core Update: What’s Affected Google doesn’t publish specifics about its core updates, so it’s not easy to piece together every little change. Still, marketers and data providers have been hard at work sifting through the details. From the looks of things, this was a big update—bigger than the last core update in December 2020. And with several more updates scheduled for later June and […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

The 5 Most Important Questions to Ask When Choosing a Digital Marketing Agency

Looking for a digital marketing firm to take the reins of your web presence? This post’s for you. There are more than 5,585 digital marketing companies in the US alone. The sheer size of the industry can make it difficult to find a company you can trust, so let’s show you how to sift through them. When looking for a reliable, professional agency, it’s important to ask questions before hiring them. Here are the five questions you should always ask when interviewing digital marketing agencies. (Bonus: Read to the end for one of the best interview questions!) The 5 Questions to Ask Any Digital Marketing Company 1.     Do you guarantee first-page rankings? (They better not…) This is a big one, and it’s a question with a definite yes-no answer. So, let’s cut to the chase: Any company that guarantees they’ll get you to the first page of Google is lying. […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.