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From Montreal to New York City This week, Andrew and Eve of LinkNow Media are attending SMX East 2016 in New York. SMX East is the world’s largest search engine marketing conference and expo. They’re there to pick up the latest information from the world’s leading experts in the industry so they can bring it back home and put it to work for our customers. Senior people from Google and the world’s biggest online marketing firms will be giving talks throughout the three day conference, and we’re expecting to put the new insights Andrew and Eve take from the conference to work when they get back.   The Conference – Day 1 The focus of the talks they attended on the first day was on Google’s latest update, “Possum,” and the huge effect it’s had on local organic search rankings. They came away with a bunch of tips and tricks […]

There’s a reason we call them website designers There’s something that we in the website industry know that many people in other lines of work overlook – the difference between a successful small business website that attracts new customers and a failed website that nobody sees is often the difference in the quality of their design. There’s a misconception common among the public that website design is just a matter of copying and pasting. Take this logo from my business card, take the copy from this flyer I made, and grab some photos from Google image search, slap them together and I’ve got a website, right? Well, you might technically have a website, but it won’t be a successful one. There’s a reason that big household brands spend hundreds of thousands or even millions of dollars to design their websites – they know how important good design is to user […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Answer These 6 Questions to Tell a Story With Your Writing This post from copywriter Carl MacDonald’s blog is all about the need to tell a story with your writing, no matter what you’re writing for. 10 Best Practices for Reaching Out to Past Clients for Online Business Reviews Online reviews are so important. Check out this guide from SEMrush on how to get satisfied customers to write reviews for your business. 5 Insights from Analyzing Half a Billion Dollars in Ad Spend Want to know what’s up with AdWords? Check out this post from WordStream, because they’ve done their homework. Should You Implement That New Google Feature? It seems like every week there’s some new feature that SEO […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! A Brief History of Online Advertising HubSpot wrote up a great post about the history of online advertising. It’s a bit of a long read, but it has a lot of good information if you want to understand where we’ve come from and where we’re going. Why the Two-Part Ranking Model Simplifies SEO The guys at Stone Temple argue that focusing on the two most important aspects of SEO (content and links) can be an effective way to get your site to rank. Do Social Signals Influence SEO? A 2016 Study on 23 Million Shares Another long read – this one from Cognitive SEO – on the relationship between social signals and SEO ranking. Link Building Strategies: The […]

This is big news This week, Canadian Business and PROFIT announced in the 28th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies, that LinkNow Media is the fastest growing marketing and media company, the 5th fastest growing company in Montreal, and the 27th fastest growing company in Canada overall. Published in the October issue of Canadian Business and at PROFITguide.com, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth. LinkNow Media made the 2016 PROFIT 500 list with five-year revenue growth of 2,755%. Read the press release here. We couldn’t be more excited We were notified last month that we were being considered – and we were thrilled! We were proud to even be in the running for this sort of thing. We didn’t learn our actual ranking until just before the results were published, so we were very happy to hear that we had ranked so highly. But […]