What is YMYL? (and How Can You Use it to Boost Your Google Ranking?)

  In our last blog post, we explained how to use Google’s E-A-T to rank at the top of the search results page. Today we’re going to introduce another of Google’s key ranking terms: YMYL, or Your Money or Your Life. Google pays extra-close attention to websites that fall under the YMYL category. In this post, we’re going to explore: ● What is a YMYL website? ● Why Google scrutinizes YMYL websites so intensely ● Why your YMYL website might not be ranking well ● How you can give Google—and your clients—what they’re looking for If you have any questions or comments of your own as you’re reading this, don’t hesitate to leave a comment below and we’ll get back to you straight away! First things first, let’s start by explaining the YMYL category. What is a YMYL Website? According to Google’s guidelines, a YMYL website is any site that […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Everything You Need to Know About Google’s E-A-T

  If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.