Blog

Explosive Twitter Growth for Small Businesses in 5 Easy Steps

27Mar
small business twitter growth
Grow your small business Twitter account in 30 minutes a day Last fall, I wrote a guest post at the Exodus Digital Marketing blog about how I had managed to grow LinkNow Media’s Twitter account from the 50-60 followers we’d had since the account was created in 2011 to over 900 followers in about nine months. You might think that this isn’t any great achievement – 900 followers isn’t exactly a huge number when compared to some other brands out there. But when you consider that I’m the only person managing our company’s social media and I’m only able to spend, at most, 30 minutes each day working on our Twitter account, growing our follower count by 1500% is actually pretty huge. Since then, our growth has accelerated. In just over four months, we’ve added another 750+ followers, and there’s been no sign of slowing down. With that in mind, […]

7 Shortcuts to Becoming a Better Blogger

17Feb
7 shortcuts to becoming a better blogger blog banner
Small business blogging can be tough You’ve probably heard lots of advice about how important it is for you to maintain a blog for your small business (you may even have heard that from us). But when you’re not a professional writer, keeping up with your company blog can be an intimidating task. But don’t despair! We’ve got some tips for the beginning blogger that can turn this chore into a more manageable exercise. 1. Read other blogs The hardest part of blogging for most small business owners is simply coming up with topics to write about, week after week. Sometimes inspiration hits and you’ll have no trouble pumping out some great content, but other times it seems like there’s nothing possible to write about. When this happens, one of the best solutions is simply to read other blogs. Find other blogs in your industry if you can, or just […]

How to Market Your Not-So-Interesting Brand on Social Media

31Jan
how to market your boring business
No brand is boring If you’re like most small business owners I know, you spend a lot of time thinking about how best to put your limited time and marketing budget to the best use. You’ve probably read lots of advice about how every brand needs to be on social media – after all, all the marketing experts insist that social media is one of the best ways to connect with potential customers. It’s easy to market your brand on social media if your company is cool. Cars, iPhones, and video games are all easy to market online – people are eager to hear what brands in these industries have to say. But what do you do when you’re representing a “boring” brand? It might be harder to attract an audience, but social media is still an effective way for you to market yourself. Here are three tips to get […]

3 Reasons Your Pest Control Biz Needs to be Online

27Jan
pest control website
Why your pest control company needs a website If you’re like a lot of other small business owners, then online marketing is likely not one of your top priorities. You have a lot of other things to worry about – namely, running your business! But the business world has changed a lot in the last decade, and the pest control industry isn’t immune to those changes. If you want to grow your business, it’s important that you build a presence for your company online. I have three good reasons for why you should get a website for your pest control business today, if you haven’t already. 1. Credibility It’s a simple fact that consumers are now in the habit of going online whenever they want to purchase anything. That means that when someone needs pest control, the first place they’re going to look for help is Google. A lot of […]

4 Common Small Business SEO Snafus

09Jan
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Focusing on SEO in 2017 If you’re a small business owner, it’s going to be important to make sure your business is hitting all the right SEO notes this year. Search experts are predicting that local search is going to become even more competitive in 2017, as Google focuses on delivering more content directly in the search results page. This means that if you want to reap the benefits that come with ranking well in local search results, you’re going to need to make sure you’re bringing your best. Otherwise, you’ll be left in the SEO dust as your competitors zoom into the remaining organic search real estate. With this in mind, take a look at the common mistakes small business owners make when it comes to SEO, and make sure your company isn’t making them. 1.      Misunderstanding SEO It’s hard to do a good job or managing your SEO […]