Blog

Overview LinkNow’s suite of tools empowers small business owners with smart, integrated solutions designed to simplify operations, boost professionalism, and increase online visibility. Highlights • Review Generation Tool: Automate Your Reputation Building • Virtual Phone Systems: Ensure Professional Communication for Your Callers • Stax Payments Integration: Fast, Flexible Payment Solutions for Small Businesses • The LinkNow Members Area: Your All-In-One Dashboard • How LinkNow’s Tools Work Together Introduction In 2025, savvy business owners are taking advantage of digital tools for managing their brand online. With this in mind, LinkNow is proud to offer a powerful lineup of tools that make it easier than ever to run a modern, professional business. Whether you’re managing customer feedback, answering calls on the go, getting paid faster, or tweaking your website, our tools are built to save you time and help your business thrive online. In this blog post, we’ll be looking at some of our most popular tools […]

  In 2019, a well-established glass repair company based in Texas approached us with a clear goal: to enhance their online visibility and attract more customers through digital channels. Specializing in high-quality glass shower doors and elegant patterned glass solutions, this company was known regionally for its industry awards and exceptional craftsmanship, and now they wanted their online presence to reflect their real-world reputation. Over several years of partnership with LinkNow, this glass repair company drastically expanded its digital footprint. It also experienced substantial growth in business operations, opening two new locations and dominating multiple local markets simultaneously. This case study will walk you through the specific challenges faced, the strategies employed to overcome them, the impressive results achieved, and the key lessons small businesses can take away from their journey. Building on an Already Successful Foundation The first major hurdle was that this company’s original web presence simply didn’t […]

Overview This blog highlights how small businesses can achieve the strongest marketing results by pairing long-term organic SEO with targeted, short-term PPC campaigns—leveraging the unique strengths of each to boost visibility, credibility, and sales. Highlights • What Is Organic SEO? • When Should You Focus On SEO? • What Is Pay-Per-Click Advertising? • When Should You Focus On PPC? • Why Smart Businesses Use Both SEO and PPC • Tips for Using SEO and PPC Together • Mini Case Study: The Synergy of SEO Plus PPC Introduction When it comes to digital marketing, we here at LinkNow are firm believers that it’s not a battle between SEO and PPC—it’s a partnership. Smart businesses know that while SEO builds long-term credibility and organic traffic, PPC delivers fast, targeted exposure when timing matters most. This blog breaks down exactly how—and when—to use each strategy and how combining the two unlocks serious business growth. What Is Organic SEO? When small […]

Overview This blog compares Google and Bing in 2025, breaking down their market share, user demographics, SEO factors, and advertising opportunities to help small businesses maximize their online presence. Highlights • Market Share and User Base • Platform Features & Tools • Ranking Factors and SEO Differences • Paid Advertising Opportunities • Bonus Section: The Rise of Alternative Search Methods Introduction In the battle for online search dominance, Google may wear the crown—but Bing is far from a bystander. While most businesses laser-focus on Google, Bing quietly serves a valuable, often overlooked audience that can boost reach and conversions when used strategically. This guide unpacks what sets these platforms apart in 2025, helping small businesses sharpen their marketing game, tap into diverse audiences, and future-proof their online strategy. Market Share and User Base When it comes to search engines, Google reigns supreme—but Bing quietly commands a niche audience that small businesses shouldn’t ignore. Understanding the […]

  Growing an established business in a competitive market isn’t easy, especially when your competition is just a click away. In late 2021, a New Jersey-based moving company came to LinkNow with a clear goal: they wanted more. This case study takes a closer look at how a strategic combination of a refreshed website, smart SEO, proactive lead management, and a commitment to long-term growth helped them rise to the top of the search results. Established (But Stuck) in a Competitive Market When this New Jersey-based moving company came to us in late 2021, they weren’t starting from scratch. Their business had a modest online presence, with some visibility on Google and a few leads trickling in. However, they were operating in an ultra-competitive space where “good enough” simply wasn’t going to cut it. With fewer than 200 keywords ranking in Google’s top 50, they were barely scratching the surface […]