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How to Create a Rebranding Strategy for Your Business (And Why You Might Need It)

12Dec
How to Create a Rebranding Strategy for Your Business (And Why You Might Need It)
You’ve decided that your company brand needs a refresh. But it’s not just about getting a new logo. Here’s how to create a re-branding strategy. It seems simple enough, if not exactly easy. Prop up a failing business by changing the name, the logo, or both, revamping your look and reintroducing yourself to the business world. Unfortunately, these kinds of strategies usually work about as well for business as that complete personality makeover you were going to do in your summer off from high school. The problems that you have in your business are still the same problems, no matter what your slick new logo or catchy new name may make you think. 90% of consumers buy products unconsciously, usually due to brand recognition. What happens if you change your brand? A rebranding strategy is not a whim. It’s a fairly large gamble involving the very future of your business, […]

SEO is Critical If You’re A Commercial Electrician

15Nov
SEO is Critical If You're A Commercial Electrician
As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

7 Tips For SEO That Works For Small Businesses

29Oct
7 tips
Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

How to Use Online Marketing to Get More Customers In Your Restaurant

24Oct
Using Online Marketing
In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

How SEO and Web Design Work Together To Boost Your Marketing

16Oct
How SEO and Web Design Work Together To Boost Your Marketing
Have you seen what high quality SEO and web design can do for your business? Here’s how they work together to take your marketing strategy to the next level. So you’ve spent tons of time and resources on marketing activities for your small business. You’ve opened social media accounts, started using email marketing campaigns, and even have some paid ad campaigns running. BUT if you don’t have a great website, your marketing efforts could be for naught. “My website looks great,” you might be thinking. If it does, did you design in with SEO in mind? What every business owner should keep in mind is your marketing efforts are to drive sales and to drive sales, you should be pointing people toward your website. This means every social media account, email campaign, and paid ad should link the reader to your website. If your website is not designed well, those […]