Blog

What Was the Google Indexing Bug?

15Apr
  Last Friday, the SEO world was sent into a frenzy. Webpages from all over the globe, of every type, from every industry, were suddenly and mysteriously de-indexed by Google. They had simply vanished from the search engine. In some cases, it was whole sites. In others, it was a page or two. On forums, blogs, Twitter, Facebook, and all around the LinkNow Media office, we all cried out in unison: WHAT HAPPENED?   Who Was Affected by the Indexing Bug?   From all our current information, websites of all type and from every corner of the globe were affected. There doesn’t appear to have been any reason behind it. There was speculation that it affected sites which had been helped by the March core update. But no one could confirm this. As far as we can tell, it was random. Moreover, according to Google, there’s no way to accurately […]

Want to Create the Perfect Landing Page? Try This!

25Mar
    Studies show that you have 8 seconds to convince an internet user not to exit your webpage. 8 seconds and that’s it. In a fraction of a minute, you need to get ahold of their attention. After you’ve captured them, then and only then can you convince them your company is the company they’ve been looking for all along. What’s going to keep them on from clicking away? An excellent landing page, that’s what. Crafting the perfect landing page, however, isn’t as easy as it sounds. It’s about knowing what your goals are, who your competition is, and who your readers are. But that’s just half of it.   In the World of Online Marketing, Content is King   In 1996, Bill Gates penned an essay titled “Content is King”, which outlined his predictions for the future of the World Wide Web. Content, Gates wrote, is central to […]

9 Steps to Market Your Small Business with Facebook

11Mar
    Marketing your small business doesn’t have to cost a fortune. The internet is full of tools you can use to get your brand out there, open up new markets, and ultimately, create leads. In 2019 there’s no better way to do that than with Facebook! Marketing your business on Facebook is an easy way to engage with your current clients, find new clients, manage your reputation, boost your search ranking, build a brand-image, and launch advertising campaigns direct to the people who want your services. And although Facebook can feel overwhelming at times, it’s pretty straightforward once you know how to use it. Here’s a step-by-step guide on how to make the most of your Facebook business page and create new leads!   1. Create a Facebook Business Page with Accurate Information   If you want to use Facebook to market your business, you’re going to need a […]

9 SEO Tricks that Will Improve Your Ranking on Google

25Feb
  Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]

Google Penalties: What Are They and What Do I Do If I Have One?

12Feb
Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content you write, your site struggles to crack the bottom of the second page. It doesn’t seem to be on the search engine results page at all. What gives? Well, believe it or not, you might have been hit with a Google penalty. A Google Penalty? […]