Finding the Right Keywords for Your Small Business’s SEO Strategy
There are plenty of small businesses across the United States who shrug off a search optimization strategy thinking that it’s only for major brands and multi-national corporations. While there’s no question that big companies have huge teams of people working tooth and nail to make sure that their website appears within the top results of a Google search, that doesn’t mean you should roll over and let them take all your business. No matter the size of your business, it is essential to have an SEO strategy. When you take the time to invest in an SEO strategy, you are making sure that your business gets exposure 24 hours a day, seven days a week, gaining new customers in your area actively looking for the services you offer. People trust the results search engines give them. If you search for pizza in your area, you are most likely going to […]
Are Yelp Ads Giving Your Business Enough Bang for Your Buck?
At LinkNow Media, one of the questions that we receive most commonly from our clients is whether it is worth advertising with Yelp? In the past, the answer to this question may have been a resounding yes, but in recent years there has been growing concerns about the tangible benefits that can be gained from doing so. This article will assess the pros and cons of Yelp and provide our readers with a detailed breakdown about whether Yelp should still be the go-to option for small and medium sized businesses in the U.S. and Canada. One of the biggest issues about Yelp paid subscriptions is that more and more users aren’t sure if it is providing any more leads than their free listings. Again, we will look at the validity of this statement and assess what’s what. So, What Are Yelp Ads and Can They Help Your Business? To put […]
Have you ever clicked on a link to a website, only to see that link change in your address bar as the page loads? That’s a redirect. So, what is a 301 redirect? And does that mean there are multiple kinds of URL redirects? In fact, there are five types of redirects: 301, 302, 303, 307, and 308. But we’re here to focus in on 301. This redirect ensures that online traffic will reach the most recent version of a URL. Let’s say you created a page for your spa’s amazing manicure services, but then updated it and made an entirely new one. What’s going to happen to your backlinks then? If you don’t have a 301 redirect in place, they’re just going to take potential clients to an error page. By now this is starting to sound pretty important. But how do you work with these redirects? Behind the […]
How Will Voice Search Affect Your Business’s SEO?
The world of search engine optimization (SEO) is constantly evolving and, as a result, it is imperative to stay on top of the latest SEO trends. Failing to keep up with changes in SEO trends often means getting left behind in the dust. At LinkNow Media, we have a duty to stay on top of the changing search trends so that we can continue to deliver the high level of SEO marketing our clients have come to expect. One of the things we will be keeping a close eye on is how voice search is affecting results. Whether you use it regularly, only tried it once or have written it off as a silly little gimmick, there is no denying that voice search queries are on the rise. Today, we are seeing that voice searches are more accurate than ever, more household products equipped with voice search are growing in […]
Mobile-First: The Time is Now!
How often do you use your smartphone? For the majority of us in North America the answer would be every day. We’re on it for work, entertainment, socializing—we even use our phones to track our meals and health. There isn’t much a phone can’t do in this day and age and search engines like Google, Yahoo! and Bing are catering to mobile devices more and more. Because of this, it’s important that business owners do the same. While creating mobile-friendly websites was simply a suggestion a few years ago, it has now become a necessity, and that need for mobile is going to continue to grow. Mobile-first is not a new concept by any means. It’s been talked about quite a bit by SEOs and business owners since 2015. However, a recent tweet made February 2018 from the webmaster conference PubCon informed the world that Google plans to move a […]