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Overview A customer persona is a fictional profile based on real data that helps businesses understand and reach their ideal customers. This blog explains how to create personas and use them to make smarter, more effective marketing decisions. Highlights •What Is a Customer Persona? •How Does a Customer Persona Benefit Your Business? •How To Create a Customer Persona •How To Use Customer Personas in Your Marketing Strategy •Can Customer Personas Help Even if You Work With a Marketing Company? •Start Making Smarter Marketing Moves Now Introduction Understanding who you’re trying to reach is the foundation of effective marketing. Creating a customer persona brings that understanding to life by turning data into a relatable, detailed snapshot of your ideal buyer. Instead of speaking to a crowd, you’ll know exactly who you’re talking to. This blog will show you how to develop and implement customer personas to sharpen your strategy, improve engagement, […]

  In today’s LinkNow Case Study, we’ll be taking a look at a janitorial company in Hawaii that came to us in need of a digital rescue mission. With a lackluster, outdated website and no marketing budget at all, this business was floundering. In one of the most competitive markets for commercial cleaning, they were invisible. Fast-forward one year, and that same business is dominating page one for some of the most competitive keywords in their niche. How’d we do it? Smart strategy, relentless SEO, and a focus on building trust. Here’s how we took them from digital obscurity to the top of Google. No Digital Footprint To Build From When this Honolulu-based janitorial company first approached us in late 2023, their online footprint was virtually nonexistent. No web presence. No rankings. No clear way for potential customers to find them online—even if they were actively searching. In today’s market, […]

Overview This blog post explores how small businesses can plan for the future by focusing on aspects of their digital marketing that guarantee long-term results. We’ll be emphasizing sustainable strategies over shortcuts, with the goal of helping brands stay resilient through shifting algorithms and evolving tech. Highlights • Focus on the User and the Rest Comes Naturally • Embrace New Tools, But Don’t Over Rely on Them • Websites and SEO Are Long-Term Investments • Start Future-Proofing Your Small Business Today! Introduction The various ways businesses market online never stops changing, but your digital presence shouldn’t feel like a house built on sand. With every algorithm update, new platform, or marketing trend, brands that rely on quick fixes are left scrambling. So how do you stay visible, trusted, and relevant in a world that doesn’t sit still? You build on what lasts: real value, genuine connections, and smart systems that […]

Overview Meeting privacy, security, and accessibility standards is now a requirement—not a choice—for small businesses online. Falling short can lead to fines, legal action, and a loss of customer trust. This guide breaks down the core areas small business owners need to understand to operate safely and credibly online. It covers privacy laws in both the United States and Canada, Secure Sockets Layer (SSL) encryption, Americans with Disabilities Act (ADA) accessibility, cookie policies, and practical steps to keep your website compliant. Highlights • Why Compliance and Security Should Be a Priority • Key Terms Every Business Owner Should Know • How Small Businesses Collect and Use Data • Major U.S. Privacy Laws and Associated Considerations • Canadian Privacy Laws and Accessibility Guidelines • Cookie Banners and Policy Requirements • ADA Compliance and Website Accessibility • What Happens if You Don’t Comply • How To Build a Compliant and Secure Website • Ongoing Compliance Is a Business Essential • LinkNow Security Bundle […]

Overview When considering investing in paid ads, small business owners need to consider the right platform to align with their goals, budget, and target audience. Making the correct choices can quickly propel both your business growth and visibility. Highlights •Google Ads •Google Shopping Ads •Local Service Ads •Social Media Ads •Get the Most Out of Your Paid Ads With LinkNow Introduction When it comes to digital marketing, paid ads offer one of the fastest paths to visibility—but only if you’re using them correctly. With so many options available, from Google Search to Facebook Ads, understanding which types of ads align with your business goals can make or break your return on investment. In this blog, we’ll explore the most effective types of paid ads for small businesses, outlining the strengths, costs, and use cases of each, so you can confidently invest your budget where it counts most. Google Ads When […]