From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

  It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

The Power of a Well-Designed Logo: Why It Matters for Your Business

  Picture the most successful business you can think of. Chances are the first thing that came to mind was an iconic logo. That’s because the most successful companies understand the power of branding. Although there’s a lot more that goes into creating a successful business than having an eye-catching logo, there’s a reason why so many companies devote thousands of dollars to developing theirs. Your logo is often the first impression that most people will have of your company and is an opportunity to showcase your company values as you connect with your audience. If you don’t have a company logo or have treated your logo as an afterthought, this blog post is for you. Continue reading to learn more about the benefits of a strong logo and how to create one that reflects your brand identity. Take Control of Your Company Image You built your company around a […]

Don’t Stop When You Reach the Top: Why Online Reviews are Still Important for High-Ranking Businesses

  After putting in the time and effort to climb to the top of Google’s SERP, you may think it’s time to relax and enjoy the fruits of your successful SEO strategy—but the work doesn’t stop there. Now that you’re getting as many eyes as possible on your business, you need to show potential customers that you live up to the hype. One of the first things your audience will see when they find your business on Google is your reviews, which is why quality, honest, and recent testimonials can play a big part in purchasing decisions. In this blog post, we’ll highlight the importance of online reviews, provide tips for getting testimonials from your clients, and demonstrate why high-ranking businesses still need them. Let’s dive in! Looking at the Numbers: Reviews Are a Proven Asset You’ve probably heard that online reviews are an important factor in your digital footprint, […]

Social Media Marketing: A Beginner’s Guide to Success in 2023

  It should come as no surprise to you that social media is a powerful tool in the marketing world. The vast majority of the population uses social media every day, making these platforms the ideal place to increase brand awareness and build trust with your audience. That said, establishing a strong following on social media apps isn’t easy, and these platforms can be intimidating if you’re unfamiliar with how they work. In this blog post, we’ll provide you with a solid foundation of knowledge that will help you develop a social media strategy for your business based on best practices and proven results. Why Social Media Matters for Your Business Social media is the quickest and easiest way to reach a large audience. Regardless of your discomfort with social media, passing up this opportunity as a business owner is unwise. Platforms such as Facebook and Instagram offer a low-cost […]

Dominate Your Niche With Topical Authority

Imagine being the go-to expert in your industry, a coveted position many aspire to achieve. By reaching topical authority, you can become one of the most trusted and reliable sources of information for your niche. This opens the door to new opportunities, from your business skyrocketing in the search engine rankings to attracting more customers and boosting conversions. In this guide, we’ll discuss why topical authority is important and how you can use content creation and other strategies to establish yourself as a thought leader in your industry. Let’s get started. What Is Topical Authority? Topical authority is the concept of being recognized as an expert in a specific field. This can be anything from the latest technology trends to fitness and nutrition to industry news. It’s a way of positioning yourself as an authoritative source on the topics that matter most to your audience. Why Topical Authority Matters Establishing […]