LinkNow Media Blog Tag: PPC

It’s Not SEO vs. PPC—It’s SEO and PPC

Overview This blog highlights how small businesses can achieve the strongest marketing results by pairing long-term organic SEO with targeted, short-term PPC campaigns—leveraging the unique strengths of each to boost visibility, credibility, and sales. Highlights • What Is Organic SEO? • When Should You Focus On SEO? • What Is Pay-Per-Click Advertising? • When Should You Focus On PPC? • Why Smart Businesses Use Both SEO and PPC • Tips for Using SEO and PPC Together • Mini Case Study: The Synergy of SEO Plus PPC Introduction When it comes to digital marketing, we here at LinkNow are firm believers that it’s not a battle between SEO and PPC—it’s a partnership. Smart businesses know that while SEO builds long-term credibility and organic traffic, PPC delivers fast, targeted exposure when timing matters most. This blog breaks down exactly how—and when—to use each strategy and how combining the two unlocks serious business growth. What Is Organic SEO? When small […]

What Types of Paid Ads Will Benefit Your Business the Most

Overview When considering investing in paid ads, small business owners need to consider the right platform to align with their goals, budget, and target audience. Making the correct choices can quickly propel both your business growth and visibility. Highlights •Google Ads •Google Shopping Ads •Local Service Ads •Social Media Ads •Get the Most Out of Your Paid Ads With LinkNow Introduction When it comes to digital marketing, paid ads offer one of the fastest paths to visibility—but only if you’re using them correctly. With so many options available, from Google Search to Facebook Ads, understanding which types of ads align with your business goals can make or break your return on investment. In this blog, we’ll explore the most effective types of paid ads for small businesses, outlining the strengths, costs, and use cases of each, so you can confidently invest your budget where it counts most. Google Ads When […]

The Power of Personalization: Ryan Macdonald, Elite Account Executive

Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]

How to Dominate Google in 2022

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If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections: The local search pack The organic search results Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?

SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

Google Guarantee: What It Is and How It Works

In background, a boxer raises his arms in victory. In foreground, text says: "Crush the competition with Google Guarantee."

Google Guarantee is one of Google’s latest search features. It’s also one of the best ways to get leads, grow your business, and stand out from your competitors. But not everyone can take advantage. In this post, you’ll learn what Google Guarantee is, whether you qualify for the program, and how you can use it to generate leads at minimal cost. Let’s get started. What Is Google Guarantee? Google Guarantee is a new search feature designed to vet and recognize the most reliable, reputable businesses. Like Google Ads, Google Guarantee is a type of pay-per-click (PPC) advertising program in which businesses pay, not for how many ads they run, but for how many times a user engages with the ad. Unlike Google Ads, Google Guarantee requires that Google screen, verify, and approve your business before you can run ads through the program. It’s a much more rigorous program designed to weed […]

SEO Marketing Agency

Digital marketing that will leave you jumping for joy.

Some think of their website as an online business card. In truth, it’s the most powerful marketing tool you have at your disposal. And with our search engine optimization (SEO) services, you can turn it into an effortless source of new leads. To book a free phone consultation, call us at 1-888-667-7186 today. FREE CONSULTATION 10,000+ Active Clients Agree: Our Marketing Works LinkNow is leading the way in cost-effective SEO marketing solutions. With our conversion-driven marketing campaigns, we help you not only rank on Google, but drive sales and transactions. Save time and money on your marketing, and join over 10,000 active clients who call LinkNow their home for SEO, marketing, and more. With our SEO services, you will: ✔ Improve search results on Google, Yahoo!, Bing ✔ Grow your web presence ✔ Build trust with clients ✔ Increase your online authority ✔ Expand your customer base ✔ Save time […]

Why Choose a Pay-Per-Click Marketing Campaign?

Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad. Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns. This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns! What is Pay-Per-Click? Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach. As the name may suggest, business owners pay for […]

3 Reasons Your Pest Control Biz Needs to be Online

Why your pest control company needs a website If you’re like a lot of other small business owners, then online marketing is likely not one of your top priorities. You have a lot of other things to worry about – namely, running your business! But the business world has changed a lot in the last decade, and the pest control industry isn’t immune to those changes. If you want to grow your business, it’s important that you build a presence for your company online. I have three good reasons for why you should get a website for your pest control business today, if you haven’t already. 1. Credibility It’s a simple fact that consumers are now in the habit of going online whenever they want to purchase anything. That means that when someone needs pest control, the first place they’re going to look for help is Google. A lot of […]

3 Elements of Successful Local SEO Landing Pages

Landing Pages: Not just for PPC When we talk about how important content is to SEO, we usually recommend blogging as a way to produce great content that will help your site rank well in search engines. But another highly effective way to target keywords, especially slightly less common or long tail keywords, is the SEO landing page. We’ve written before about the importance of landing pages to PPC ad campaigns, but that’s not the only use of a landing page. In the broadest definition, a landing page is simply the page that a visitor first arrives on when they come to your website – whether that’s from clicking on an ad or from organic search results. If you want your website to rank for specific keywords, especially lower search volume, long tail keywords, one of the most effective tools at your disposal is the landing page. This can be […]

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