LinkNow Media Blog Tag: PPC

How to Dominate Google in 2022

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If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections: The local search pack The organic search results Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?

SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

Google Guarantee: What It Is and How It Works

In background, a boxer raises his arms in victory. In foreground, text says: "Crush the competition with Google Guarantee."

Google Guarantee is one of Google’s latest search features. It’s also one of the best ways to get leads, grow your business, and stand out from your competitors. But not everyone can take advantage. In this post, you’ll learn what Google Guarantee is, whether you qualify for the program, and how you can use it to generate leads at minimal cost. Let’s get started. What Is Google Guarantee? Google Guarantee is a new search feature designed to vet and recognize the most reliable, reputable businesses. Like Google Ads, Google Guarantee is a type of pay-per-click (PPC) advertising program in which businesses pay, not for how many ads they run, but for how many times a user engages with the ad. Unlike Google Ads, Google Guarantee requires that Google screen, verify, and approve your business before you can run ads through the program. It’s a much more rigorous program designed to weed […]

SEO Marketing Agency

Digital marketing that will leave you jumping for joy.

Some think of their website as an online business card. In truth, it’s the most powerful marketing tool you have at your disposal. And with our search engine optimization (SEO) services, you can turn it into an effortless source of new leads. To book a free phone consultation, call us at 1-888-667-7186 today. FREE CONSULTATION 10,000+ Active Clients Agree: Our Marketing Works LinkNow is leading the way in cost-effective SEO marketing solutions. With our conversion-driven marketing campaigns, we help you not only rank on Google, but drive sales and transactions. Save time and money on your marketing, and join over 10,000 active clients who call LinkNow their home for SEO, marketing, and more. With our SEO services, you will: ✔ Improve search results on Google, Yahoo!, Bing ✔ Grow your web presence ✔ Build trust with clients ✔ Increase your online authority ✔ Expand your customer base ✔ Save time […]

Why Choose a Pay-Per-Click Marketing Campaign?

Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad. Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns. This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns! What is Pay-Per-Click? Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach. As the name may suggest, business owners pay for […]

3 Reasons Your Pest Control Biz Needs to be Online

Why your pest control company needs a website If you’re like a lot of other small business owners, then online marketing is likely not one of your top priorities. You have a lot of other things to worry about – namely, running your business! But the business world has changed a lot in the last decade, and the pest control industry isn’t immune to those changes. If you want to grow your business, it’s important that you build a presence for your company online. I have three good reasons for why you should get a website for your pest control business today, if you haven’t already. 1. Credibility It’s a simple fact that consumers are now in the habit of going online whenever they want to purchase anything. That means that when someone needs pest control, the first place they’re going to look for help is Google. A lot of […]

3 Elements of Successful Local SEO Landing Pages

Landing Pages: Not just for PPC When we talk about how important content is to SEO, we usually recommend blogging as a way to produce great content that will help your site rank well in search engines. But another highly effective way to target keywords, especially slightly less common or long tail keywords, is the SEO landing page. We’ve written before about the importance of landing pages to PPC ad campaigns, but that’s not the only use of a landing page. In the broadest definition, a landing page is simply the page that a visitor first arrives on when they come to your website – whether that’s from clicking on an ad or from organic search results. If you want your website to rank for specific keywords, especially lower search volume, long tail keywords, one of the most effective tools at your disposal is the landing page. This can be […]

Discover the top 7 problems facing your landscaping business

Finding and retaining top personnel Attracting and keeping hard working talent has always been an issue in most industries, but many landscaping contractors have identified personnel problems as one of the most pressing issues facing them today. While the economy has been slowly improving in many areas, costs for many contractors have been increasing, which has kept wages relatively flat. As a result, landscaping contractors are forced to spend much of their time focused on recruitment and training rather than building their businesses. Many contractors have identified attracting qualified applicants to be the real tripping point in their recruitment process, but some have found success by advertising for the jobs online on their own websites as well as on recruitment sites. Once you have employees, it can be complicated to hold on to them. But finding a little extra in the budget to pay quality workers what they’re worth can […]

How Retargeting Works

A LinkNow Media Guide to Retargeting Campaigns for Small Businesses Many small business owners are doing everything they can to get noticed online; they invest in a professionally designed website and SEO, they blog actively, and engage with their followers on social media. These are all very important aspects of every online marketing campaign, but sometimes your business needs an extra boost. That’s where retargeting can be a big help. Some people think it’s creepy, but retargeting is an advertising method used by nearly every large company that has a presence on the Internet. However, very few small businesses are using this resource. And when it comes to online marketing, any time you don’t make use of an available tool, you’re just leaving money on the table for one of your competitors who is using it. Let’s talk about how you can use retargeting to your advantage. What is retargeting? […]

The LinkNow Media Guide to Getting Started with Ecommerce

The Future of Business Internet shopping is here to stay. In the 1990s, many people were skeptical that Amazon, a fledgling startup trying to sell books online, would ever make a profit. Now it’s one of the largest, most successful companies in the world, and growing every year. The simple fact is that consumers love to shop online. The simple convenience of shopping from the comfort of your home means that ecommerce is going to be a huge force in retail for the foreseeable future. But how do you get started if you want to sell your products online? Do you just create an eBay account and sell things there, or is it better to create your own website? Read on! The Online Auction Option eBay might be the ideal venue for any business that wants to dip its toes into the online retail market. It’s relatively low risk, requires […]

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