What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Has Your Site Traffic Dropped? Check These 5 Issues First!

The fact is, SEO is all about trial and error. No matter how much time you put into optimizing your web design and content, there’s always a chance that suddenly, out of the blue, your traffic could drop. And it sucks. It really sucks. But it’s not the end of the world. Once you’ve gotten over the initial shock of it all, it’s time to get down to business and figure out what went wrong. The first thing you should do is check your Google Anaylitcs: do you notice any patterns in your web traffic that might explain it? For example, if it’s winter and you’re a landscaper, it could be that your content is optimized for lawn care at the expense of snow removal. Or maybe it’s a holiday and no one’s currently looking to have their well water tanks replaced? Second, double check that your code is updated […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

301 Redirects

Have you ever clicked on a link to a website, only to see that link change in your address bar as the page loads? That’s a redirect. So, what is a 301 redirect? And does that mean there are multiple kinds of URL redirects? In fact, there are five types of redirects: 301, 302, 303, 307, and 308. But we’re here to focus in on 301. This redirect ensures that online traffic will reach the most recent version of a URL. Let’s say you created a page for your spa’s amazing manicure services, but then updated it and made an entirely new one. What’s going to happen to your backlinks then? If you don’t have a 301 redirect in place, they’re just going to take potential clients to an error page. By now this is starting to sound pretty important. But how do you work with these redirects? Behind the […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

The SEO Tips You Need To Boost Your Law Firm

The SEO Tips You Need To Boost Your Law Firm

The Most Effective SEO For Lawyers Search Engine Optimization, or SEO, is of the best ways to increase the digital reach of your business. Nowadays, consumers go to online reviews, judge websites for authority, and even unknowingly discriminate based on search rankings. Curious? Here are some fun facts about search engine users, according to Search Engine Journal: The top five search engine results get 75% of user clicks. Two-thirds of users ignore the paid ads on the search engine results page (SERP), even though they usually are at the top of the results. Consumers tend to focus on the organic results, rather than companies who paid to rank. A whopping 75% of users never scroll past the first page of search engine results.  So, it’s clear that you need to rank high on the searches of your potential customers in order to generate leads, and you need to do it […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

Is your website mobile-ready? It better be!

At the end of February, Google made an announcement that is going to have an enormous impact on search results. Beginning April 21st, websites that are not mobile friendly will be taking a big hit in mobile search results. This means that if your website is not optimized for mobile devices like smart phones and tablets, your site will be dropping out of the search results of users who are searching using those devices. Why is Google doing this? The web is simply not the same place it was even two or three years ago. The explosion of smart phones and tablets means that more and more people are spending a large percentage of their Internet time on these smaller, handheld devices. According to a recent survey of Internet use, the percentage of web use taking place on mobile devices went up from 14% in 2013 to 25% in 2014, […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Why your website should never be “finished”

Here at LinkNow Media, when we are working with new clients who are building their first websites, one of the most common concerns we hear is that our clients want to delay putting their websites live until everything is perfect. Other business owners speak to us about purchasing a website, but want to delay the purchase until they think they will have more time to deal with the work involved in getting their site finished and online. While it is totally understandable that business owners want to make sure they are putting their best foot forward, this desire can lead to less positive outcomes on the web – especially if you are delaying your website going live until everything is perfect. When it comes to the web and marketing your business online, there is truly no time like the present. Plant the seeds for success The simple truth is that […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Our new Traffic Solutions can help you beat the competition!

LinkNow Media is pleased to announce our new traffic solutions! We have revamped and repackaged our traffic building services to make sure that our customers can get the products they want and need to make their online ventures a success. And at five different tiers of service, we’re confident we have a great value for everyone. Our new solutions are broken up into five tiers: Find Me Local, Traffic, Traffic Plus, Traffic Frenzy, and Traffic Jam. Each of them is a comprehensive SEO solution that will help your website rank well in all the major search engines and help your business reach the next level of success. These new traffic solutions are, across the board, vastly superior to our old traffic-building solutions, both in terms of added services and greater value for their costs. Our Traffic Plus solution costs the same as our former Professional solution, but offers a significantly […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to improve your site’s search placement

When anyone uses Google or another search engine to try to find information about a product or service, the search engine will generally return thousands or millions of results. However, Google only shows ten of those millions of results on the first page. The vast majority of people searching the web will find what they are looking for on the first page of results, and the higher a site is placed on the page, the more likely people are to click on it. In fact, nearly a third of all searchers will go with the first search result. If you are trying to promote your business online, you definitely want your website to be on that first page of results, and the higher on the page the better. How to get on the first page If you’re a business owner, it can be incredibly frustrating to see that one of […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.