What Was the Google Indexing Bug?

  Last Friday, the SEO world was sent into a frenzy. Webpages from all over the globe, of every type, from every industry, were suddenly and mysteriously de-indexed by Google. They had simply vanished from the search engine. In some cases, it was whole sites. In others, it was a page or two. On forums, blogs, Twitter, Facebook, and all around the LinkNow Media office, we all cried out in unison: WHAT HAPPENED?   Who Was Affected by the Indexing Bug?   From all our current information, websites of all type and from every corner of the globe were affected. There doesn’t appear to have been any reason behind it. There was speculation that it affected sites which had been helped by the March core update. But no one could confirm this. As far as we can tell, it was random. Moreover, according to Google, there’s no way to accurately […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

9 SEO Tricks that Will Improve Your Ranking on Google

  Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Content Still King in 2019?

Every now and then, I hear SEOs loudly proclaiming that content isn’t king. That content marketing is dead. And that even the phrase ‘content marketing is dead’ is dead. My reaction? LOL! After all, everyone wants to be ahead of the curve. Everyone wants to be at the forefront of big changes. Everyone wants to write the next headline that goes viral. And, guess what, that’s what content marketing is all about. Being at the forefront, announcing it with a catchy headline, and funneling traffic toward conversion—sounds like a content marketing strategy to me! Can we finally be realistic about it? Content isn’t going anywhere. It’s still an integral part of search ranking. It’s still critical in generating traffic. It’s still a key component of conversion. Without it, you’ll have nothing. Clients won’t even be able to find you. So, yes. In 2019, content is still king. Read on as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

8 SEO Strategies Guaranteed to Improve Your Ranking

If you’ve stumbled across this page, you’ve probably been mulling over your page rankings and disappointed with the result. Maybe you’ve been having a bad month. Maybe a bad year. Whatever it is, you know how important it is that your website ranks well. In this day and age, your business depends on it. At LinkNow Media, we work day in and day out at helping our clients navigate the complicated world of search engine optimization or SEO. While we’d love to do this work for you, we’re okay with sharing some basic principles of what it is we do if you’re looking to go the DIY route. These nine SEO strategies won’t work overnight. We won’t lie: building a brand online takes time, dedication, and energy. If you’re looking for an easy and quick fix, we have some bad news: it can’t be done. At least not within the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Have I Been Hit By A Negative SEO Campaign?

You wake up on Monday morning. Everything seems calm. You wake up ten minutes before your alarm as the sun’s rays gentle shine through the slit in your blinds. The birds are singing. The weather outside is a balmy 22 degrees. To top it all off, your favourite song is playing on the radio on your commute to work. You get there, steaming hot mug of fair-trade Ethiopian coffee in hand, and sit at your desk. What could possibly go wrong today? And then you take a look at your website rankings. In the tank. Bottomed out. Like they were never there. It’s a nightmare scenario for anybody who relies on the Internet for sales, which in today’s day and age describes just about everyone with a business. You cross off everything on your web-traffic drop checklist and frantically check your usual Search Engine media sites for news. Was there […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Has Your Site Traffic Dropped? Check These 5 Issues First!

The fact is, SEO is all about trial and error. No matter how much time you put into optimizing your web design and content, there’s always a chance that suddenly, out of the blue, your traffic could drop. And it sucks. It really sucks. But it’s not the end of the world. Once you’ve gotten over the initial shock of it all, it’s time to get down to business and figure out what went wrong. The first thing you should do is check your Google Anaylitcs: do you notice any patterns in your web traffic that might explain it? For example, if it’s winter and you’re a landscaper, it could be that your content is optimized for lawn care at the expense of snow removal. Or maybe it’s a holiday and no one’s currently looking to have their well water tanks replaced? Second, double check that your code is updated […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

For the 3rd Year in a Row, LinkNow Media Ranked Among Canada’s Fastest Growing Companies

Every year, GROWTH 500 (formerly known as PROFIT 500) ranks Canada’s fastest growing companies. Published online in CanadaBusiness.com and in print in Maclean’s magazine, GROWTH 500 celebrates the best of the best in Canadian business. We are thrilled to announce that GROWTH 500 has featured LinkNow Media once again—for the 3rd year in a row! With a 307% revenue growth, between 2012 and 2017, we ranked a solid 230 on the Canada-wide list. Making things a little sweeter is the fact that we were also featured as Montreal’s 26th fastest growing company. With our sights set on new projects and new hires—not to mention our upcoming 10,000 client milestone—we’re very excited about everything we have planned for 2019! So, what is it that makes LinkNow Media so special? Why is it that, year after year, we stand out from the competition? Is there a secret formula for our growth? A […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.