Link Roundup – Friday, 29 July 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Expert Confessions: What Would You Change in Digital Marketing? The folks at SEMrush asked digital marketing experts from around the world, “If you could only change one thing about digital marketing, what would you change?” These are their answers. 7 Social Media Management Tips to Save Time AND Increase Engagement If you’re on social media, you want to make the most of it. Check out this WordStream post to learn how to boost engagement. Case Study: How We Created Controversial Content That Earned Hundreds of Links If you’re not afraid to be a bit provocative, controversial content can be the key to attracting a lot of links and boosting your site’s authority. Check out this post at Moz for […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 22 July 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! The Art of Scannable Content: How to Write for Today’s Online Readers The simple truth is that most people don’t read very thoroughly online. Making your writing scannable makes it easier for readers to pick out the most relevant bits. Check out this guide from HubSpot to learn how to do it. Want More Traffic From Google? Use these 5 Blog Post Headline Templates The pros at Digital Marketer have put together a great guide to creating SEO-friendly headlines that will help drive traffic to your blog posts. Check it out! 7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now Is your social media account starting to feel a bit stale? Boost engagement […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Why Movers Need a Website

Why Every Moving Company Needs a Website

If you’re a mover, you need a website There is a simple truth when it comes to the moving industry: every moving company needs to have a website. In this day and age, there’s no business in the world that wouldn’t benefit from being on the internet. But companies in the moving services industry, an industry where 47.8% of companies employ fewer than five people, have perhaps the most to gain. At the same time, it’s an industry where relatively few companies are taking advantage of all the benefits the internet can offer. If you’re a mover, an investment in a strong online presence is going to be the single most effective way to earn new customers. If you don’t have a website yet, you’re going to be kicking yourself by the time you reach the end of this blog post. A website is the key to exposure Most moving companies […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 15 July 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! What Does the Future of Facebook Advertising Look Like? HubSpot has released a new ebook all about the future of Facebook advertising. Want to learn how to harness this medium? Check it out! The Internet Marketing Stack Portent has put together a huge guide on the “marketing stack.” There’s lots of good information in here, so check it out! 7 SEO Copywriting Tips To Take Your Copy From Zero to Hero Nobody is a natural copywriter. If you’re trying to create great content, you should check out this great post from SEMrush about how to build content that converts. That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Understanding Search Intent and the Long Tail

Understanding Search Intent and the Long Tail

Old School SEO is Dead “SEO is dead” is one of the most common things you’ll hear from marketing bloggers trying to get a few extra page views by courting controversy. This is ridiculous – in today’s ultracompetitive marketplace, Search Engine Optimization is more important than ever. What is true, however, is that old school SEO is dead. When I say old school, I’m referring to what a lot of people who aren’t SEO professionals think of when they hear SEO. Keyword stuffing, link networks, and other old-fashioned methods are no longer effective at boosting your ranking. In fact, many of these older methods are actually punished by search engines because they’re seen (rightfully) as an attempt to manipulate search results. While these old school practices are dead, SEO is still kicking and incredibly important to anyone who wants to market their business online. The difference now is that instead […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.