Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]
Dominate Your Niche With Topical Authority
Imagine being the go-to expert in your industry, a coveted position many aspire to achieve. By reaching topical authority, you can become one of the most trusted and reliable sources of information for your niche. This opens the door to new opportunities, from your business skyrocketing in the search engine rankings to attracting more customers and boosting conversions. In this guide, we’ll discuss why topical authority is important and how you can use content creation and other strategies to establish yourself as a thought leader in your industry. Let’s get started. What Is Topical Authority? Topical authority is the concept of being recognized as an expert in a specific field. This can be anything from the latest technology trends to fitness and nutrition to industry news. It’s a way of positioning yourself as an authoritative source on the topics that matter most to your audience. Why Topical Authority Matters Establishing […]
SEO for General Contractors
General contractors need a steady supply of leads for new projects. Make sure your company stands out by choosing LinkNow Media. Our search engine optimization (SEO) services help you grow your Web presence, raising your profile so that the clients who need your services, see your services. Through conversion-oriented copy, authority-building backlinks, and ongoing technical SEO, we’re able to deliver the most cost-effective marketing in North America, driving down costs to maximize profits. Take advantage. Join over 10,000 clients who’ve saved time and money with our SEO services. Call 1-888-677-7186 to see what we can do for you today. FREE QUOTE Find the Leads You Need to Succeed Your website is the most powerful tool in your marketing arsenal—and with our SEO services, you can make the very most of it. We utilize the latest digital strategies to grow your Web presence with high-quality, high-ranking content. Through smart marketing […]
Get Leads Near You with a Local Search Engine Optimization Service
If you depend on local companies to do business, you need to be searchable on Google Maps, business directories, and other local business platforms. Wondering how you can connect with neighboring customers? With local search engine optimization services from an SEO company like LinkNow, you can reach consumers looking for your services, increase your website’s ranking in local search, and get discovered on Google Maps. In this article, we’re going to explain everything you need to know about local SEO services so that you can be found on the Internet and start growing your business online! Use Google Maps to Boost Your Business As a local SEO company, our clients are always asking: how can I use Google Maps for my business? Google Maps is designed to help consumers find the businesses they need in their local area. When you search for a keyword in Google Maps, it will […]
How to Choose a Search Engine Optimization Company to Market Your Small Business
It’s impossible to deny the importance of search engine optimization (what we call SEO) for the success and growth of small businesses. But when it comes time to pick an SEO company to market your business online, you’re flooded with a ton of sales pitches and conflicting information. We want to help. This blog is all about how to choose the right SEO company for your business. Along the way, we’ll also show you how to tell the difference between exaggerated SEO claims and the realistic expectations you should have for your SEO company. Why Do I Need SEO Services? Let’s start with the basics. Search engine optimization is a type of online marketing that aims to make your website more searchable on Google. With the vast majority of consumers using the Google search engine or Google Maps to find the businesses they need, it’s important to appear at the […]
What to Do if You Receive an Unsolicited SEO Report
Recently, we’ve noticed that some of our clients are receiving unsolicited SEO citations reports from shadowy SEO companies. These SEO companies will often use false information to frighten our clients into believing that there are problems with their citations profile when, in fact, nothing could be further from the truth. At LinkNow, we manually monitor the status of all our client’s citations to ensure that when they need to be edited or resubmitted, it happens promptly and accurately. Understanding the difference between a trustworthy SEO report—such as one from LinkNow—and an untrustworthy one can make or break your SEO strategy. In this blog, we’re going to go over the basics of citations, explain the difference between good and bad reports, and show why it’s important to stick with a time-tested SEO strategy like those we offer at LinkNow. What Are Citations? Citations are an important part of every good SEO […]
Everything You Need to Know About Google’s E-A-T
If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]
What Is Crawlability and Why Is It so Important for SEO?
When it comes to SEO, crawlability is one topic that doesn’t see much airtime. It’s a shame, too, because it’s an integral part of SEO. By improving your website’s crawlability, you ensure that Google understands what your website is about. And when Google understands what your site is about, it will properly index you and make you searchable. Want to know more about the secret to ranking on Google? Read on! What Are Crawlers? In order to browse, index, and rank the hundreds of millions of webpages on the Internet, search engines use specialized bots called crawlers, also known as spiders, or spiderbots (since they “crawl” like a spider). We consider those terms a bit unfair, though: they’re more like the worker bees of the Internet. These crawlers scour the Internet, searching for new webpages to evaluate and index. They go from link to link, URL to URL, bringing the […]
How Small Business Owners Can Create A Work-Life Balance
When you own a business, it can be hard to stop it from taking over your whole life. Of course, it’ll always be a big part of it, but there should be room left over for relaxation, hobbies and time spent with loved ones. Creating a work-life balance that works for you is necessary for both you and your business flourish. Take control of your life and achieve your business goals by following these four easy steps! 1. Have A Routine and Stick to It As a self-starter, you make your own work hours, but it’s important not to let your work become a 24/7 thing. Remember, a proper balance between work and play make for a happy, healthy entrepreneur. If you find this balance hard to achieve, setting a routine can be extremely beneficial. Know when you’re supposed to be working and when you’re not. After a while, a […]
9 SEO Tricks that Will Improve Your Ranking on Google
Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]