Link Roundup – Friday, 30 September 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! 7 Positivity Tips for Social Media Managers Social media can be a negative place, but you don’t want to get sucked into that negativity when you’re representing your company. Check out this guide to social media positivity by SEMrush. 10 Practical, Reliable Focus Metrics You Should Be Tracking For Your Digital Marketing This post from Custom Creatives is all about the metrics you NEED to be tracking if you want to mount an effective online marketing campaign. 2 Classic Ways Your Analytics Are Lying to You Google Analytics isn’t always as straightforward as it seems. Check out this post from WordStream for more. Penguin 4.0: Was It Worth the Wait? The new Penguin update has been causing quite the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 23 September 2016

LinkNow Media Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Answer These 6 Questions to Tell a Story With Your Writing This post from copywriter Carl MacDonald’s blog is all about the need to tell a story with your writing, no matter what you’re writing for. 10 Best Practices for Reaching Out to Past Clients for Online Business Reviews Online reviews are so important. Check out this guide from SEMrush on how to get satisfied customers to write reviews for your business. 5 Insights from Analyzing Half a Billion Dollars in Ad Spend Want to know what’s up with AdWords? Check out this post from WordStream, because they’ve done their homework. Should You Implement That New Google Feature? It seems like every week there’s some new feature that SEO […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 16 September 2016

Link Roundup - Online Marketing, SEO, and Content

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! A Brief History of Online Advertising HubSpot wrote up a great post about the history of online advertising. It’s a bit of a long read, but it has a lot of good information if you want to understand where we’ve come from and where we’re going. Why the Two-Part Ranking Model Simplifies SEO The guys at Stone Temple argue that focusing on the two most important aspects of SEO (content and links) can be an effective way to get your site to rank. Do Social Signals Influence SEO? A 2016 Study on 23 Million Shares Another long read – this one from Cognitive SEO – on the relationship between social signals and SEO ranking. Link Building Strategies: The […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 9 September 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Bidding on Competitor Keywords the Right Way Why should you let your competitors be the only ones bidding on their branded keywords in AdWords? Check out this guide from Anez Media on how to effectively bid on competitor keywords. What We Learnt from Analysing Videos with 57,997,128 views The folks at Sovidz looked at some of the most successful viral videos online and did the work to figure out how you can emulate their success.   That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 2 September 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Moving your SEO program beyond discovery This post at Search Engine Land is a reminder that SEO isn’t just for NEW customers. Check it out. Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!) This post from Buffer is all about how you and your business can take advantage of Instagram’s new “Stories” feature by showing you what other brands are doing. The Best SEO Strategies for 2016 in One Awesome Infographic Who doesn’t love an infographic? Especially this one created by Digital Marketing Philippines and reposted at WordStream that’s all about 2016’s best SEO strategies. The Two-Part SEO Ranking Model: Let’s Make SEO Simple This post at Moz says small businesses shouldn’t get […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 26 August 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! 11 Simple Design Tips to Enhance Your Social Media Images Graphic design doesn’t come naturally to everyone. Check out Buffer’s guide to social media images to learn how to draw all the right kind of attention to your social media posts. How To Craft The Perfect SEO Content (And Keep Google Happy) This huge guide from Mad Lemmings has all the information you need to create great content that will impress Google and potential customers alike. Check it out! 13 Digital Priorities for Small Businesses If you’re just starting out online, this guide from Portent can function as a checklist for all the things you’ll need to take care of if you want to excel at online marketing. […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 19 August 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter This great post over at Buffer can show you how to drive a huge amount of traffic to your blog using Twitter. Check it out! 5 Online Marketing Mistakes That Could Cost You Your Business When I Work put together a great list of common online marketing mistakes made by small businesses. Read this to make sure you avoid them! Why User Experience and Content Quality Are SEO, Too SEO isn’t all keywords and data analysis. Check out this video from Stone Temple on why User Experience and Content are an important part of online marketing. That’s it for this week. Let us know […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 12 August 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! What The Heck Is Influencer Marketing And Why Is Everyone Talking About It? Influencer marketing is a way to get your product out to consumers without relying on increasingly unreliable advertising. Check out this post from SEMrush to learn more. A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More Video marketing is huge in the online world, and getting bigger every day. Check out this post from Buffer to learn how to create great videos for your brand. The Rocket Science of Social Media Marketing This great post from HubSpot is all about what brands can learn from NASA’s success with social media. That’s it for this week. Let us know […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 5 August 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Artificial Intelligence And The Future of SEO Google is investing heavily in artificial intelligence and machine learning to improve search results. Check out this post from 1st in SEO to learn more. Email Marketing: You’re damaging your Reputation with this Harmless trick Are you willing to sacrifice your company’s reputation for a few extra clicks? If not, you should make sure you read this post from The SaaS Marketer. How your old content can help with SEO This post from Search Engine Land is all about putting the older content you’ve created back to work for you.   That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 29 July 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Expert Confessions: What Would You Change in Digital Marketing? The folks at SEMrush asked digital marketing experts from around the world, “If you could only change one thing about digital marketing, what would you change?” These are their answers. 7 Social Media Management Tips to Save Time AND Increase Engagement If you’re on social media, you want to make the most of it. Check out this WordStream post to learn how to boost engagement. Case Study: How We Created Controversial Content That Earned Hundreds of Links If you’re not afraid to be a bit provocative, controversial content can be the key to attracting a lot of links and boosting your site’s authority. Check out this post at Moz for […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.