Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Josh Wilson

Author: Josh Wilson

About Josh Wilson

About Josh Wilson: Josh is a content writer who strives to create SEO-optimized copy that excites readers. With experience as a freelancer and editor and a background in creative writing, he specializes in long-form and custom content. Josh is always looking to push the limits of language and provide clients with personalized content that helps drive traffic and customers to their business. With a Master’s in Information Studies, Josh is also an archivist and research specialist passionate about satisfying diverse information-seeking needs. As part of LinkNow’s Content team, he leverages his academic background and research expertise to support clients and write powerful copy. In his spare time, Josh is an avid reader, home cook, and Leeds United supporter.

Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images

  Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

  Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

  It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

Jane Willsie

Author: Jane Willsie

About Jane Willsie

Since 2014, when she landed her first editorial role at her undergraduate student newspaper, Jane has continually grown into the passionate, meticulous writer and editor she is today. Entering the marketing field almost a decade ago as an entry-level social media consultant and content writer, Jane has become a strategic data-driven SEO and content marketing specialist able to turn her hand to everything from the perfectly crafted landing page to attention-grabbing email copy. She completed her Master’s degree in English at UBC in 2017—receiving a prestigious SSHRC grant to research feminist South Korean literature’s reception in the English-speaking literary world—and continues to grow her knowledge base every day, consuming research on SEO, content management, social media strategy, and more. Beyond her work, Jane is an avid reader, amateur sewer, and adventurous traveler.

Core Web Vitals: What Are They and Why Are They So Important?

Back in 2020, Google unveiled its new Core Web Vitals, a set of specific factors designed to measure the user experience on a web page. As of August 2021, these metrics have become an official Google ranking factor as part of the “page experience” update. Over a year later, Core Web Vitals continue to be an important factor for search engine optimization and must be considered by anyone hoping to rank highly. It is clear that Google plans to continue emphasizing user experience and may even evolve its Core Web Vitals over time, so it is a good idea to familiarize yourself with these metrics. This blog post will help you understand all three Core Web Vitals and why you should be paying attention to them.   The Core Web Vitals Largest Contentful Paint (LCP) This is essentially the average loading time for the main content on a web page. […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

SEO for Handyman Companies

Get the leads you need to succeed. LinkNow Media is proud to specialize in search engine optimization (SEO) for handyman companies. We provide comprehensive marketing solutions that let you grow your web presence and expand your customer base. With the most cost-effective marketing services in North America, we give you more bang for your buck, driving traffic to your site while staying well within your budget. Save time, save money, and choose LinkNow Media for all your digital marketing needs. Join over 10,000 business owners who’ve chosen to maximize profits with our services. To schedule a free phone consultation, give us a call at 888-992-1190 today. FREE QUOTE Small-Business Marketing. Revolutionized. Everyone has a website now, including most handyman companies. But few have a website that powers their marketing success. At LinkNow Media, we develop tailored solutions to grow your website into a powerhouse of performance. Through our streamlined optimization […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Cleaning Companies

  Grow your business with LinkNow Media’s SEO services. With over 10,000 clients, we are North America’s premier digital marketing firm for cleaning companies. We provide personalized marketing solutions that help you expand your digital footprint, reach new customers, and find fresh leads, all while saving you time and money. To discover what we can do for you, call us at 1-888-667-7186 for a free phone consultation. FREE QUOTE Say HELLO to SEO Search Engine Optimization (or SEO, for short) is what gets businesses seen and found online. By leveraging the latest digital strategies, we’re able to raise your online visibility to connect you with the clients who need your services. With our SEO services, you will: • Grow your web presence • Build trust with clients • Improve search results on Google, Yahoo!, and Bing • Expand your customer base • Save time and money The Most Cost-Effective Marketing […]

Amanda Piccioni

Author: Amanda Piccioni

About Amanda Piccioni

Prudent in her work as Editor-in-Chief. A perfect balance of austerity and affinity in her role as Head of Content. Prodigious prowess in her abilities as a writer. She's the Swiss Army knife of the content department.

9 SEO Tricks for Insurance Companies

  If you’re not already taking advantage of digital marketing to generate leads for your insurance agency, it’s not too late to get started. SEO should be a key component of every insurance company’s marketing strategy. At LinkNow, we have put together a list of 9 SEO strategies to help insurance companies across North America. Follow these tricks and turn your online presence into a lead generating machine—fast! 1. Get a Professionally Designed Insurance Website Gone are the days when your website was nothing more than a glorified business card. Websites nowadays need to be built to generate leads. They have to work for you. You need a website that quickly converts clients by communicating to readers who you are, what you do, and how to contact you. It will need to have an impactful and attractive design while also being SEO optimized to rank well in Google searches. To […]

Amanda Piccioni

Author: Amanda Piccioni

About Amanda Piccioni

Prudent in her work as Editor-in-Chief. A perfect balance of austerity and affinity in her role as Head of Content. Prodigious prowess in her abilities as a writer. She's the Swiss Army knife of the content department.

Find the Right Company for Website Design Services

  For businesses looking to get a website for the first time or who are unsatisfied with their current website, choosing the right website design company can feel a bit overwhelming. Not only are there a ton of companies and freelancers out there, but there are also plenty of platforms where you can design your own website. In this post, we’re going to tell you everything you need to know to find the perfect web design company for your business. By the end, you’ll know: ⇢ Why your site needs to be mobile-friendly ⇢ Why speed counts ⇢ Why SEO is a crucial part of web design ⇢ Why you need a sitemap Should I Design My Own Website? This is the first question everyone asks themselves when they decide it’s time to get a website. Nowadays, there are plenty of online platforms that will give you a template to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

The Truth About SEO Law Firm Marketing

  If you want to get new clients for your law firm, you need a strong digital marketing strategy. But if you’re like most of our clients, you went to law school to learn how to be a lawyer, not to be an SEO specialist. That’s why we’ve decided to put together a complete guide to SEO for law firms. This guide will give you everything you need to know—and everything that SEO companies don’t want to tell you! In this article, you’ll learn: ⇢ Key features of an SEO optimized website ⇢ How to build a keyword strategy ⇢ How content will help improve your rank on Google ⇢ Tricks for finding local leads ⇢ Why social media is so important for law firms SEO Optimized Websites for Law Firms Let’s start with the basics: SEO, or search engine optimization, is a combination of strategies designed to bring in […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.