Whether you’re launching a new business or rebranding, one of the first things you should consider is how much your website should cost. However, balancing your budget with the website you need can be challenging. It’s also often hard to know what you’re actually paying for and whether you’re truly getting the best value for your money. Website development costs can vary greatly, depending on factors like design complexity, functionality, the content management system (CMS) used, hosting plans, and ongoing maintenance. We understand this can be overwhelming. To make things simpler, we’ve created this guide to break down website costs across different tiers, from simple websites to advanced e-commerce platforms. What Factors Influence the Cost of a Website? Before diving into the numbers, it’s essential to understand the key factors that influence the overall cost. While most hosting providers and digital media companies offer base pricing, the final cost […]
The SEO Impact of an Account Executive: Real-Life Success Stories With Jason Stevens
With over 12 years of experience in SEO and marketing, Jason Stevens has transformed the online presence of more than 2,000 clients as an Account Executive at LinkNow. Jason merges his expertise in organic and paid marketing strategies with a personal trainer-like approach. He sets clear expectations, offers consistent support, and holds clients accountable for achieving their desired outcomes. Jason has successfully managed and sold over a million dollars’ worth of website and SEO marketing solutions, consistently delivering outstanding results for thousands of small businesses. His clients praise him as a legend in the field, and his personalized approach has earned him countless 5-star reviews. Beyond his professional achievements, Jason built a robust social media presence, attracting over 14,000 followers with his engaging content about the Toronto Maple Leafs. He eventually sold this account to a prominent Canadian media company, showcasing his prowess in digital marketing. If you’re ready […]
The Power of Personalization: Ryan Macdonald, Elite Account Executive
Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]
The Art of Coordination: The Crucial Role of Account Executives in Successful Online Marketing
When clients reach their three-month mark with LinkNow, they receive a call from someone genuinely invested in their overall well-being, both professionally and personally, someone who is committed to ensuring client satisfaction and possesses the expertise to address any concern, someone they’ll likely develop a strong and enduring relationship with throughout their LinkNow journey. This someone is their Account Executive. As an Account Executive (AE) who’s been with LinkNow for over 10 years, Jon Borshy can recall a time when he handled almost everything for clients, from submitting website changes and advising on which backlinks should be created to custom content requests and selling paid ads when LinkNow introduced this service. As LinkNow grew rapidly, he watched other departments grow and gained what he calls “invaluable training” in how to direct the company’s resources to achieve a client’s wishes and vision. Every LinkNow client receives a check-in from their […]
LinkNow Tech Support Frequently Asked Questions
We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]
10 Questions to Ask an Agency Before Buying SEO
As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]
Optimizing for All: The Intersection of Digital Accessibility and SEO
Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]
Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images
Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]
The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge
Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]
From CTAs to Photo Galleries: Everything You Need on Your Small Business Website
It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]