LinkNow Media Blog Tag: Web Design

The Power of Personalization: Ryan Macdonald, Elite Account Executive

Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]

The Art of Coordination: The Crucial Role of Account Executives in Successful Online Marketing

When clients reach their three-month mark with LinkNow, they receive a call from someone genuinely invested in their overall well-being, both professionally and personally, someone who is committed to ensuring client satisfaction and possesses the expertise to address any concern, someone they’ll likely develop a strong and enduring relationship with throughout their LinkNow journey. This someone is their Account Executive. As an Account Executive (AE) who’s been with LinkNow for over 10 years, Jon Borshy can recall a time when he handled almost everything for clients, from submitting website changes and advising on which backlinks should be created to custom content requests and selling paid ads when LinkNow introduced this service. As LinkNow grew rapidly, he watched other departments grow and gained what he calls “invaluable training” in how to direct the company’s resources to achieve a client’s wishes and vision. Every LinkNow client receives a check-in from their […]

LinkNow Tech Support Frequently Asked Questions

We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images

Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

Core Web Vitals: What Are They and Why Are They So Important?

Back in 2020, Google unveiled its new Core Web Vitals, a set of specific factors designed to measure the user experience on a web page. As of August 2021, these metrics have become an official Google ranking factor as part of the “page experience” update. Over a year later, Core Web Vitals continue to be an important factor for search engine optimization and must be considered by anyone hoping to rank highly. It is clear that Google plans to continue emphasizing user experience and may even evolve its Core Web Vitals over time, so it is a good idea to familiarize yourself with these metrics. This blog post will help you understand all three Core Web Vitals and why you should be paying attention to them. The Core Web Vitals Largest Contentful Paint (LCP) This is essentially the average loading time for the main content on a web page. […]

SEO for Handyman Companies

Get the leads you need to succeed. LinkNow Media is proud to specialize in search engine optimization (SEO) for handyman companies. We provide comprehensive marketing solutions that let you grow your web presence and expand your customer base. With the most cost-effective marketing services in North America, we give you more bang for your buck, driving traffic to your site while staying well within your budget. Save time, save money, and choose LinkNow Media for all your digital marketing needs. Join over 10,000 business owners who’ve chosen to maximize profits with our services. To schedule a free phone consultation, give us a call at 888-992-1190 today. FREE QUOTE Small-Business Marketing. Revolutionized. Everyone has a website now, including most handyman companies. But few have a website that powers their marketing success. At LinkNow Media, we develop tailored solutions to grow your website into a powerhouse of performance. Through our streamlined optimization […]

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