How SEO and Web Design Work Together To Boost Your Marketing

How SEO and Web Design Work Together To Boost Your Marketing

Have you seen what high quality SEO and web design can do for your business? Here’s how they work together to take your marketing strategy to the next level. So you’ve spent tons of time and resources on marketing activities for your small business. You’ve opened social media accounts, started using email marketing campaigns, and even have some paid ad campaigns running. BUT if you don’t have a great website, your marketing efforts could be for naught. “My website looks great,” you might be thinking. If it does, did you design in with SEO in mind? What every business owner should keep in mind is your marketing efforts are to drive sales and to drive sales, you should be pointing people toward your website. This means every social media account, email campaign, and paid ad should link the reader to your website. If your website is not designed well, those […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How Small Businesses Can Benefit From Social Media Campaigns

Ice Cream Party

A social media campaign can create big returns for a small business. Check out how you can use the power of social media to generate more business. The consumer marketplace is a competitive arena for the small business owner. Reaching and maintaining a beneficial position in the market can be challenging. And when your business dollar is reliant on a steady stream of customers a good marketing strategy is essential. What can the small business owner do to boost his sales opportunities? When you’re the main man in a small business it is not always easy to find the time for marketing. This is where a social media campaign can help to drive business, acquire new customers, and generate revenue. The astute business owner leverages social media to increase his market reach and source new customers. So how can this system work for you? What is a Social Media Campaign? […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

6 ways small businesses can make the most of Twitter

6 ways small businesses can make the most of Twitter

Social media is one of the most effective ways for small businesses to engage with their customer bases as well as to promote themselves to new potential customers. In a previous blog post, we offered some tips for small businesses to make the most of Facebook, social media’s 800 pound gorilla. However, despite its smaller number of users, Twitter can be even more effective at helping small and medium sized businesses get ahead. Unfortunately, Twitter can be a bit intimidating for new users, and even seasoned Twitterati may not understand the best ways to engage when their tweets are representing a business or a brand instead of themselves. Fortunately, we have some tips for you to get you on track to make the most of your 140 characters. 1. Work on your profile It may seem obvious, but your Twitter profile can make a big impression on customers who see […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 ways for small businesses to get the most out of Facebook

5-ways-for-small-businesses-to-get-the-most-out-of-Facebook

Facebook is an excellent way for small businesses to connect and build loyalty with their customers, and it’s just as effective for promotion and reaching out to new potential customers. At this point, most people realize how effective Facebook can be as a promotional tool, and more and more small business Facebook pages are being created every day. However, if you are like most small business owners, you’re probably feeling lost – a majority of business owners feel like they can’t tell whether or not the time they spend working on their Facebook pages is actually helping them gain customers. If you’re feeling this way, don’t worry. We’re here to provide you with tips from small business social media experts that will help you make the most of your Facebook page. Follow the steps here, and you should see an increase in likes, engagement, click-throughs to your website, and sales. […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 ways to bring your social media game to the next level!

5-ways-to-bring-your-social-media-game-to-the-next-level

We have already written several posts about the importance of social media in promoting your small business online, including a guide to getting started with the three most important social media sites: Facebook, Twitter, and Google Plus. These websites are all excellent ways to connect and form relationships with your customers, build loyalty, and promote your business. However, if this is all you’re doing with these free tools, you are essentially just leaving money on the table. Once you’ve mastered the basics of interacting with your customers on Facebook and Twitter, you can exploit your social media presence in some very interesting ways. 1. Experiment with different types of content In our blog post explaining how to get started with social media, we suggested writing blog posts that you can then promote and share using your social media accounts. This is still a great option, but blog posts aren’t the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to get ahead using social media

How-to-get-ahead-using-social-media

Social media websites (sites like Facebook, Twitter, and Google Plus) are one of the single most effective ways for business owners to connect to customers, potential customers, and their communities. These websites are the 21st century version of the town square, where people gather to talk about their experiences and interests. Whether you’re already using social media to promote your business or not, you can be sure that your customers are using these sites to talk about you. Make sure that you’re part of that conversation! If you’re a small business owner who has been working to establish a presence for your business online, it’s likely that the last thing you want to think about is devoting more time to the Internet. However, social media gives you the opportunity to interact with the public in unique and positive ways, both promoting your business to new potential customers and building loyalty […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.