Get Leads Near You with a Local Search Engine Optimization Service

  If you depend on local companies to do business, you need to be searchable on Google Maps, business directories, and other local business platforms. Wondering how you can connect with neighboring customers? With local search engine optimization services from an SEO company like LinkNow, you can reach consumers looking for your services, increase your website’s ranking in local search, and get discovered on Google Maps. In this article, we’re going to explain everything you need to know about local SEO services so that you can be found on the Internet and start growing your business online! Use Google Maps to Boost Your Business As a local SEO company, our clients are always asking: how can I use Google Maps for my business? Google Maps is designed to help consumers find the businesses they need in their local area. When you search for a keyword in Google Maps, it will […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

How to Choose a Search Engine Optimization Company to Market Your Small Business

It’s impossible to deny the importance of search engine optimization (what we call SEO) for the success and growth of small businesses. But when it comes time to pick an SEO company to market your business online, you’re flooded with a ton of sales pitches and conflicting information. We want to help. This blog is all about how to choose the right SEO company for your business. Along the way, we’ll also show you how to tell the difference between exaggerated SEO claims and the realistic expectations you should have for your SEO company. Why Do I Need SEO Services? Let’s start with the basics. Search engine optimization is a type of online marketing that aims to make your website more searchable on Google. With the vast majority of consumers using the Google search engine or Google Maps to find the businesses they need, it’s important to appear at the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Do I Need Internet Marketing Services for My Small Business?

  We’ve had a lot of inquiries lately from small business owners wondering whether they should invest in digital marketing. Is it worth the money? Does it generate leads? Will I get more business in the long run? What about the short term? Yes. Yes. Yes. And yes. In 2020, it’s nearly impossible to run a successful small business without taking advantage of online resources like Google Maps, Google searches, review platforms, and digital business directories. The times have changed. But in case you’re not convinced, we’ve put together a list of 6 reasons you need Internet marketing services. Read on. 1. Generate Leads with a Searchable Website Your website is more than just an online business card. It’s a one-way ticket to leads. And if there’s one reason to invest in digital marketing services, it’s to generate leads. With a beautiful website that’s full of relevant written content and […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

6 Air Conditioning Marketing Strategies You Need to Know

  Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What to Do if You Receive an Unsolicited SEO Report

Recently, we’ve noticed that some of our clients are receiving unsolicited SEO citations reports from shadowy SEO companies. These SEO companies will often use false information to frighten our clients into believing that there are problems with their citations profile when, in fact, nothing could be further from the truth. At LinkNow, we manually monitor the status of all our client’s citations to ensure that when they need to be edited or resubmitted, it happens promptly and accurately. Understanding the difference between a trustworthy SEO report—such as one from LinkNow—and an untrustworthy one can make or break your SEO strategy. In this blog, we’re going to go over the basics of citations, explain the difference between good and bad reports, and show why it’s important to stick with a time-tested SEO strategy like those we offer at LinkNow. What Are Citations? Citations are an important part of every good SEO […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Why Choose a Pay-Per-Click Marketing Campaign?

  Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad. Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns. This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns! What is Pay-Per-Click? Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach. As the name may suggest, business owners pay for […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

How to Dominate Google as a General Contractor

  General contracting has changed. The digital age has transformed the industry, making it imperative to have a presence on the net. Sure, word of mouth’s important, but it will only carry you so far. Beyond that, you’ll need a killer online marketing strategy. Today, we’re going to show you how to attain one. If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. This blog post, we’re going to show you how to dominate Google. (Note: While the information in this post is intended for general contractors, it applies to virtually any small- or medium-sized business.  Even if you’re not contractor, you’ll still find it of use.) Ready to make Google work for you? Then let’s get started. Understanding the Three Sections of Google’s Search Results The first thing you need to understand is how the search […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What is YMYL? (and How Can You Use it to Boost Your Google Ranking?)

  In our last blog post, we explained how to use Google’s E-A-T to rank at the top of the search results page. Today we’re going to introduce another of Google’s key ranking terms: YMYL, or Your Money or Your Life. Google pays extra-close attention to websites that fall under the YMYL category. In this post, we’re going to explore: ● What is a YMYL website? ● Why Google scrutinizes YMYL websites so intensely ● Why your YMYL website might not be ranking well ● How you can give Google—and your clients—what they’re looking for If you have any questions or comments of your own as you’re reading this, don’t hesitate to leave a comment below and we’ll get back to you straight away! First things first, let’s start by explaining the YMYL category. What is a YMYL Website? According to Google’s guidelines, a YMYL website is any site that […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Everything You Need to Know About Google’s E-A-T

  If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Why Every Small Business Needs Great Photos for Their Website

  In a time when everyone’s glued to their devices, your business’s visual identity will help you stand out from the crowd. The best way to do that? Include some amazing pictures of your work on your website! Pictures allow your potential clients to put a face to the name, making you more personable and trustworthy. They also play a major role in your branding by showing off the great work you do. Just like reviews, pictures serve as proof that you deserve your great reputation. In today’s blog, we’re going to tell you everything you know about taking amazing pictures for your small business! Use Original Photo Content for Your Business Make sure you’re posting and updating your customers on your business from time to time—don’t just use stock photos. Stock photos are the easy options, but they can be perceived as impersonal and don’t really showcase everything you […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.