LinkNow Media Blog Tag: how to improve search engine optimization

The Average Search Query Is Getting Longer: Here’s How To Adapt Your Content

Overview As AI-driven technologies like ChatGPT and Google’s Gemini continue to shape search behavior, the length and complexity of search queries are evolving. Consumers are now using longer, more specific search phrases, which presents both challenges and opportunities for businesses. In this blog post, LinkNow Media explores these changes and how you can adapt your content strategy to this new search landscape. Highlights •What Are Long-Tail Search Terms? •What Aren’t Long-Tail Search Terms? •How Are LLMs Changing Search Behavior? •Transform Marketing Campaigns by Targeting Long-Tail Keywords •Your Content Creation Needs To Be More Comprehensive •How Do You Adapt Your Content Strategy? •Personalize the User Experience •Looking Ahead: The Future of Search in the LLM Era •Thriving in a Changing SEO Landscape Introduction One of the most notable trends in SEO is the increasing length and complexity of search queries. Gone are the days when simple, two- or three-word searches dominated. […]

The LinkNow Members Area: Unlocking Your Website’s Full Potential

Overview This blog is your ultimate guide to leveraging the LinkNow Members Area to its full potential. Explore how it can transform the way you manage your digital marketing efforts. Introducing the LinkNow Members Area Managing your web design and digital marketing services shouldn’t feel like a hassle—it should empower you to focus on what truly matters: growing your business. That’s why LinkNow created the Members Area, a centralized, user-friendly platform designed to help you get the most out of your partnership with us. In this blog post, we’ll explore all the tools and benefits the Members Area offers, breaking down how each feature can help streamline your digital efforts, save you time, and maximize the value of your services. Whether you’re new to LinkNow or a long-time client looking to take advantage of everything the platform offers, this guide is here to make the most of your digital […]

We Wrote the Book on Small Business SEO

Introducing a Small Business Owner’s Handbook for Online Success Overview Small business owners manage a wide range of responsibilities, from early planning to bringing their business ideas to life. As a company that started small, LinkNow Media understands the effort you put in every day. We also know that when reliable answers are available and trusted industry advice is within reach, there’s no need to approach things the hard way. Our book, The Ultimate Guide To Marketing Online, makes it possible to wade through all the conflicting information you’ve seen and heard about online marketing and master the fundamentals of search engine optimization (SEO). We’re excited to give you a sneak peek at what you can expect to learn from it in this blog. Introduction Our book provides straightforward answers to your key questions about building a website for your brand. It explains how to use SEO to your advantage […]

How To Create More Leads for Your Pest Control Business

Overview The fundamentals of running a business once focused on setting up shop and maintaining smooth operations. Today’s digital world and competitive markets demand a new foundation that necessitates the generation and steady flow of quality leads to keep business thriving. In the pest control industry, having a solid lead generation strategy is essential. This guide explores proven methods to boost lead flow. With LinkNow Media’s digital marketing expertise, you’ll gain tools to ensure a dependable source of new clients. Introduction For pest control companies, generating a steady stream of quality leads is an absolute must for business growth and a consistent schedule of appointments. Whether you’re just starting out or looking to boost your numbers, mastering lead generation can transform your company from getting just a few inquiry calls daily to having your phones ringing off the hook. But running a pest control business is demanding enough—who has […]

Everything You Know About Online Marketing Is Wrong

Online marketing strategies are sometimes only effective temporarily due to advancing search algorithms and shifting user behaviors. Today’s standards render many of yesterday’s best practices obsolete or insufficient. What you need is a strategic, user-centered approach for visibility that endures. Are You Holding on to Any Outdated Beliefs? Keyword Stuffing More Content = Better Ratings Backlink Quality Over Quantity Thinking Traffic Alone Guarantees Conversions Relying solely on Paid Ads for visibility Ignoring Mobile Optimization Treating SEO as a One-Time Fix Citations Aren’t Helpful for SEO Negative Reviews Are a Disaster Introduction When SEO was still in its infancy, online marketing revolved around various quick-fix tactics like keyword stuffing and excessive backlinks. Many of these martyred (and often simply discarded) practices gave short-term results but created long-term issues for brands’ online visibility. Today, online marketing necessarily entails a strategic, user-focused approach to keep up with constantly changing algorithms and audience […]

The Marketing Secret Your Competitors Don’t Want You to Know

In today’s fast-paced digital landscape, businesses are constantly looking for ways to get ahead of their competition. Marketing strategies are evolving, and staying competitive now requires more than just having a presence on social media or sending out the occasional email campaign. Automation has become a real game-changer—and your competitors have likely already embraced it in ways big and small. From automated email sequences to real-time social media scheduling, automation allows businesses to streamline processes and maximize efficiency. The truth is, automation is no longer just a nice-to-have—it’s now a necessity. If you want to compete effectively in today’s crowded marketplace, you need to embrace automation. Join LinkNow as we explore automation, how it’s evolved, and where it’s headed. Automation Is the Cornerstone of Digital Marketing If you’ve noticed that your competitors are always one step ahead—responding to customers faster, launching campaigns more frequently, and maintaining an engaging online presence […]

How Do You Get the Top Spot on Google Maps?

When your business appears in the top spot on Google Maps, people nearby and looking for products and services like yours are much more likely to click your link and learn more about what makes you the best at what you do. That’s because appearing in the Google Map pack is a lot like getting an endorsement from the search giant itself. This distinction shows searchers that your business is most likely to match what they’re looking for. In this blog, LinkNow Media’s search engine optimization (SEO) experts explain Google Maps and how it helps your business gain the visibility it needs to grow. We’ll go over which ranking factors to be aware of and how to optimize each element to capture a coveted top spot. What Is Google Maps and Why Is the Top Spot Where Your Business Wants to Be? Google Maps is a navigation tool that […]

How to Make Data-Driven Marketing Decisions

Imagine you’re launching a new product in the days before digital data existed. What information do you have available? You rely on gut feeling, customer surveys, and maybe a few focus groups to predict which audience will respond. With these tools, you might create a campaign that feels right, but you’d have no way to know for sure until the results come in—if they come in at all. Fast forward to the present. You’re faced with the same product launch, but instead of intuition, you have access to real-time data: keyword searches, website traffic patterns, audience demographics, and predictive algorithms that suggest optimal timing and content. Which scenario would you choose to make more informed, effective decisions? In this blog, you’ll see how you don’t have to eliminate intuitive marketing completely, but how data supports and enhances it. Why Does Data Matter in Digital Marketing? Let’s start with a […]

Why Mobile Experience Matters in 2024

You see a lot while going about your day, and there’s no end to what it might remind you to do. You see an ad for a car and remember your brakes have been squealing. You see water dripping off a tree’s leaves and remember your tap has been leaking. In these moments, will you wait until the next time you’re at a computer to look up the nearest auto shop or a plumber in your area? In all likelihood, you’ll pull out your phone and search then and there before you forget. Smartphones are an increasingly common way to access information online. Optimizing your site for mobile searches can dramatically improve your online presence and lead to valuable new business, but how do you do it? In this blog, the team at LinkNow will explain the importance of optimizing your site for mobile devices and some key techniques […]

The SEO Impact of an Account Executive: Real-Life Success Stories With Jason Stevens

With over 12 years of experience in SEO and marketing, Jason Stevens has transformed the online presence of more than 2,000 clients as an Account Executive at LinkNow. Jason merges his expertise in organic and paid marketing strategies with a personal trainer-like approach. He sets clear expectations, offers consistent support, and holds clients accountable for achieving their desired outcomes. Jason has successfully managed and sold over a million dollars’ worth of website and SEO marketing solutions, consistently delivering outstanding results for thousands of small businesses. His clients praise him as a legend in the field, and his personalized approach has earned him countless 5-star reviews. Beyond his professional achievements, Jason built a robust social media presence, attracting over 14,000 followers with his engaging content about the Toronto Maple Leafs. He eventually sold this account to a prominent Canadian media company, showcasing his prowess in digital marketing. If you’re ready […]

how to improve search engine optimization

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