LinkNow Media Blog Tag: how to improve search engine optimization

The Power of Personalization: Ryan Macdonald, Elite Account Executive

Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]

The Art of Coordination: The Crucial Role of Account Executives in Successful Online Marketing

When clients reach their three-month mark with LinkNow, they receive a call from someone genuinely invested in their overall well-being, both professionally and personally, someone who is committed to ensuring client satisfaction and possesses the expertise to address any concern, someone they’ll likely develop a strong and enduring relationship with throughout their LinkNow journey. This someone is their Account Executive. As an Account Executive (AE) who’s been with LinkNow for over 10 years, Jon Borshy can recall a time when he handled almost everything for clients, from submitting website changes and advising on which backlinks should be created to custom content requests and selling paid ads when LinkNow introduced this service. As LinkNow grew rapidly, he watched other departments grow and gained what he calls “invaluable training” in how to direct the company’s resources to achieve a client’s wishes and vision. Every LinkNow client receives a check-in from their […]

How to Set Up the Top 5 Citations

Many of us have been preached about the importance of having an “online presence” or building a “digital footprint,” but what does this really mean? It’s certainly not throwing a website together and bombarding it with irrelevant content. What’s the secret? Citations—online mentions of your business’s key information (address, phone, website)—are like digital business cards strewn across the internet. There are plenty of citation sources, but some carry more weight than others. In this blog post, we help you set up the top five (structured) citations to help search engines understand your business’s legitimacy, location, and relevance to local searches—helping customers find you faster. Why Citations Matter for SEO Citations are like playing a raffle in which the likelihood of drawing your (business’s) name is increased manifold. While they aren’t directly used in marketing content itself, they play a role in supporting your overall business marketing strategy through SEO. […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

Dominate Your Niche With Topical Authority

Imagine being the go-to expert in your industry, a coveted position many aspire to achieve. By reaching topical authority, you can become one of the most trusted and reliable sources of information for your niche. This opens the door to new opportunities, from your business skyrocketing in the search engine rankings to attracting more customers and boosting conversions. In this guide, we’ll discuss why topical authority is important and how you can use content creation and other strategies to establish yourself as a thought leader in your industry. Let’s get started. What Is Topical Authority? Topical authority is the concept of being recognized as an expert in a specific field. This can be anything from the latest technology trends to fitness and nutrition to industry news. It’s a way of positioning yourself as an authoritative source on the topics that matter most to your audience. Why Topical Authority Matters Establishing […]

The Rise of ChatGPT: How AI-Powered Language Models Will Shape the Future of SEO

It should come as no surprise that ChatGPT is the hot topic of the day. By the time you are reading this blog post, you will have likely already heard about this emerging technology. ChatGPT took only 2 months to reach the coveted “100 million users” milestone—by comparison, Facebook took 48 months and TikTok 9 months. Whether you have experimented with ChatGPT or have just heard the rumblings of its rise anecdotally, it is nearly impossible to avoid the conversation and speculation about artificial intelligence. Of course, at LinkNow Media, we are primarily concerned about how AI chatbots could potentially enhance—or hinder—the work of search engine optimization. Fortunately, we are no strangers to change in our line of work, and we believe that ChatGPT could become an effective tool if used correctly. What Is ChatGPT? First things first, we should probably take a peek behind the curtain of […]

Core Web Vitals: What Are They and Why Are They So Important?

Back in 2020, Google unveiled its new Core Web Vitals, a set of specific factors designed to measure the user experience on a web page. As of August 2021, these metrics have become an official Google ranking factor as part of the “page experience” update. Over a year later, Core Web Vitals continue to be an important factor for search engine optimization and must be considered by anyone hoping to rank highly. It is clear that Google plans to continue emphasizing user experience and may even evolve its Core Web Vitals over time, so it is a good idea to familiarize yourself with these metrics. This blog post will help you understand all three Core Web Vitals and why you should be paying attention to them. The Core Web Vitals Largest Contentful Paint (LCP) This is essentially the average loading time for the main content on a web page. […]

SEO for Handyman Companies

Get the leads you need to succeed. LinkNow Media is proud to specialize in search engine optimization (SEO) for handyman companies. We provide comprehensive marketing solutions that let you grow your web presence and expand your customer base. With the most cost-effective marketing services in North America, we give you more bang for your buck, driving traffic to your site while staying well within your budget. Save time, save money, and choose LinkNow Media for all your digital marketing needs. Join over 10,000 business owners who’ve chosen to maximize profits with our services. To schedule a free phone consultation, give us a call at 888-992-1190 today. FREE QUOTE Small-Business Marketing. Revolutionized. Everyone has a website now, including most handyman companies. But few have a website that powers their marketing success. At LinkNow Media, we develop tailored solutions to grow your website into a powerhouse of performance. Through our streamlined optimization […]

how to improve search engine optimization

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