4 social media tools small business owners love

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Social media is an indispensable tool for small businesses who are hoping to market themselves online. However, if you are already working long hours to make your businesses a success, managing a social media account can seem like a huge waste of time. If you feel this way, don’t worry – there are plenty of tools you can use to make managing your social media accounts easier and more efficient. Here are four of our favorites! 1. Buffer Buffer is perhaps the biggest time-saving tool out there for social media users. It allows you to queue up a series of updates for Facebook, Twitter, LinkedIn, and more – and then post those updates on a schedule that you set. This means you can create all of your social media updates for the week when you have a few spare minutes, and then set the schedule so Buffer will release them […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to get started with link building

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Link building is exactly what it sounds like – working to increase the number of links pointing to your website from other places on the web. Link building is a huge part of Search Engine Optimization (SEO) because Google uses the number and quality of links pointing to any given website as a way to measure how reliable that website is (ie the more high quality links, the better!). If your business is going to compete and thrive online, you need to do everything you can to drive traffic to your website, and link building is a vitally important part of that. But how do I actually build links? If you are working on link building on your own as a part of your online marketing efforts, then the most effective method of generating links to your website is by creating great content that people want to link to – […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 is a magic number

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When you were using Google over the weekend, you may have noticed that things are looking a little different. The 7-Packs have been reduced to 3 listing “Snak Paks,” hours of operation have been added, and there is now a link for directions. No A,B,C pins, no G+ links, no street addresses. These changes have been noted around the world, on both mobile and desktop. This is a roll out my friends, not simply a test. The SEO community isn’t totally shocked by the new layout. Here is a post from July, 2 foreshadowing the switch as an effort to make a desktop UI that mimics mobile experience. How will this new landscape affect your business? Last week you may have been quite pleased with your site’s fourth position in the 7 pack, and how could you not be? Nearly 75% of users never scroll past the first page of […]

Diandre Prendimano

Author: Diandre Prendimano

About Diandre Prendimano

Diandre Prendimano is part of the Content Creation team at LinkNow Media. She is originally from the Jersey Shore, but was lured to Montreal by the siren call of French Canadian lumberjacks and a local cuisine based on smothering food in cheese and gravy. After finishing a degree in Creative Writing at Concordia, she decided to stick around in Montreal. When she isn’t breaking hearts or revolutionizing the fashion industry with her sartorial choices, she hangs out on the Internet.