Mobile-First: The Time is Now!

How often do you use your smartphone? For the majority of us in North America the answer would be every day. We’re on it for work, entertainment, socializing—we even use our phones to track our meals and health. There isn’t much a phone can’t do in this day and age and search engines like Google, Yahoo! and Bing are catering to mobile devices more and more. Because of this, it’s important that business owners do the same. While creating mobile-friendly websites was simply a suggestion a few years ago, it has now become a necessity, and that need for mobile is going to continue to grow. Mobile-first is not a new concept by any means. It’s been talked about quite a bit by SEOs and business owners since 2015. However, a recent tweet made February 2018 from the webmaster conference PubCon informed the world that Google plans to move a […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Google’s 3-Pack is History

Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business.     In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold.   With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Is your website mobile friendly?

If you still don’t have a mobile site, you want to read this Just over a year ago, we reported that Google was planning to put an increased emphasis on the importance of websites being mobile friendly. In what became known as “Mobilegeddon,” Google promised that sites that were not optimized for mobile devices would soon take a major hit in their search ranking. People debated the extent of the impact that Mobilegeddon had on search results, but one thing was certain – Google had taken a firm stance and made a commitment to providing the best possible user experience on mobile. Now they’re stepping it up – they’ve announced that in May they are going to put even more of an emphasis on mobile. Why is Google doing this? It may be surprising to some people, but the majority of internet activity is now happening on mobile devices. Whether […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Did Google Just Kill Customer Reviews in Google+?

Google Reviews

Google Changes the Process of Leaving Reviews for Businesses This week, Google began rolling out some major changes to Google+. For now, the old Google+ pages are still an option, but they will likely be phased out soon and we will be left with only the new, updated version. Most significantly for business owners, they have removed the ability for customers to read or leave reviews on a business’s Google+ page. Some are arguing that businesses are simply no longer welcome on Google+. But regardless of Google’s motivations, this is a big change, and it has left business owners and marketers around the world who have invested lots of time and effort in collecting customer reviews on Google+ scrambling to figure out how to keep collecting customer reviews or if it is even going to be worthwhile going forward. One thing is for sure – we are still seeing reviews in […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Google Pigeon: why is my ranking suffering?

In July 25th 2014 Google announced the largest local search algorithm update thus far.  The main focus of the algorithm update is to provide better search results for local searches but this algorithm is still in its infancy. As the pigeon is just learning to fly there have been many businesses that dropped in rank (referred to as pigeon droppings). It is still too early to say if Google will clean up these dropped sites and return them to their previous ranking but most SEO experts are expecting this new update to be a permanent game changer. But Why? You may want to know, “why has my site lost its previous ranking?”  The reason is that Google is looking to put more importance on location where before it was more on site value. It may be easier to understand it this way: other Google algorithms (penguin and panda) are designed […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon