The case study is one of the most powerful tools in a marketer’s arsenal. Unlike traditional marketing materials, which often focus on selling, case studies emphasize storytelling, credibility, and evidence-based results. When done right, a case study highlights your expertise, showing how your business has helped others and can do the same for them. In this guide, we’ll show you how to create a compelling case study that will grab the attention of potential customers and present your brand in the best possible light. Why Do Businesses Use Case Studies? Before we jump into the how-to of creating a case study, let’s examine why businesses use them in the first place. Here are some of the key benefits of having a strong case study: Building credibility: Sharing real-life examples of how your products or services have benefited previous clients adds credibility to your claims. Creating social proof: Potential customers […]
Social Media Marketing: A Beginner’s Guide to Success in 2023
It should come as no surprise to you that social media is a powerful tool in the marketing world. The vast majority of the population uses social media every day, making these platforms the ideal place to increase brand awareness and build trust with your audience. That said, establishing a strong following on social media apps isn’t easy, and these platforms can be intimidating if you’re unfamiliar with how they work. In this blog post, we’ll provide you with a solid foundation of knowledge that will help you develop a social media strategy for your business based on best practices and proven results. Why Social Media Matters for Your Business Social media is the quickest and easiest way to reach a large audience. Regardless of your discomfort with social media, passing up this opportunity as a business owner is unwise. Platforms such as Facebook and Instagram offer a low-cost […]
Three Ways To Engage Your Audience on Social Media
Wouldn’t it be nice to have an easy, effective way to engage your audience and get people liking, sharing, and commenting on your social media posts? Well, this blog post’s for you. At LinkNow, we’ve learned the hard way how to manage social media so you don’t have to go through the trouble yourself. Here are our 3 top tips to engage your audience and grow your presence on social media. 1. Prioritize The Most Valuable Platforms Social media is an ever-expanding landscape. It can be difficult to grasp what sites and platforms exist and, more importantly, which platforms your audience uses. Let’s start with some of the most popular platforms in 2022: Facebook Instagram Twitter LinkedIn Pinterest TikTok Google Business You always want to identify your target demographic and make your presence felt on the social media sites they are using. For example, if you have a product or […]
5 Easy Steps to Build a Stellar Social Media Presence
In 2021, he importance and relevance of social media is undeniable. With over a billion people on Facebook alone, most folks are engaged on these platforms in some capacity, especially in the western world. Creating a strong social media presence is an invaluable resource for small businesses. Still, many business owners struggle to find the time to develop a strategy that works for them. Besides hiring an exuberant young person to create TikTok dances promoting your business, there are a few other strategies to engage with your audience, build a following, and share your business with the world. Keep reading to find out more! 1. Choose the Right Platform Different social media platforms cater to different demographics. When working on your social media strategy, it’s important to identify your target audience and go where they’ll see you. Facebook is a good catch-all choice: It’s by far the most used platform […]
SEO for Home Builders
Home builders need a strong Web presence to attract new clients. With LinkNow Media, you have it. We are North America’s leading low-cost digital marketing firm, and we’re proud to specialize in online marketing for home builders, architects, and design-build contractors. We offer no-contract SEO services to help you get the leads you need to succeed. Through smart, strategic service options, we help you grow your digital footprint and raise your online visibility—all while staying well within your budget. Join over 10,000 business owners who’ve chosen to save time and money with our services. To schedule a free phone consultation, give us a call today. FREE QUOTE North America’s Most Cost-Effective Digital Marketing Get more for your money. LinkNow is proud to offer the most cost-effective digital marketing solutions available in North America. We help you maximize results while driving down costs, growing your business while saving you money. […]
SEO for Locksmiths
If you’re a locksmith looking to drum up business, turn to LinkNow Media. Our search engine optimization (SEO) services help you rank well online so that you can get seen and found in your local area. Build your brand, grow your Web presence, and build trust with clients: With our services, you can do all three. Read on to discover what our SEO services can do for you. To schedule a free phone consultation, give us a call today. FREE QUOTE The Most Cost-Effective Marketing Solutions Available Save Money and Grow Your Business We offer the most affordable SEO services available in North America, helping you drive down costs while maximizing profits. Our services are a stellar investment at just a fraction of the cost of most online marketing plans. They offer complete digital solutions for all your Web-related needs. From on-page optimization to quality backlink building, we have […]
The Truth About SEO Law Firm Marketing
If you want to get new clients for your law firm, you need a strong digital marketing strategy. But if you’re like most of our clients, you went to law school to learn how to be a lawyer, not to be an SEO specialist. That’s why we’ve decided to put together a complete guide to SEO for law firms. This guide will give you everything you need to know—and everything that SEO companies don’t want to tell you! In this article, you’ll learn: ⇢ Key features of an SEO optimized website ⇢ How to build a keyword strategy ⇢ How content will help improve your rank on Google ⇢ Tricks for finding local leads ⇢ Why social media is so important for law firms SEO Optimized Websites for Law Firms Let’s start with the basics: SEO, or search engine optimization, is a combination of strategies designed to bring in […]
Boost Your Google Ranking with These Review Generation Strategies
Here at LinkNow, we spend a lot of time trying to find ways to improve our client’s Google rankings. The problem is that in SEO, everything takes time. Whether we’re waiting for Google to crawl, index, and rank new pages, or we’re waiting for citations to be updated with correct information—SEO demands patience. But what if we told you there was a way to boost your SEO without waiting? Reviews are the quickest way to improve your ranking on Google. Google especially loves reviews that are detailed, positive, and full of keywords. So, we’ve put together a list of ways for you to get the reviews you need to improve your ranking faster than the competition! No Job Is Complete Until You’ve Asked for a Review After you complete a successful job for a client, there’s a feeling of satisfaction you experience as you drive back to the office. You […]
Get the Perfect Website for Your Painting Business
Whether you’re running a residential or commercial painting business, you need a website. It’s a great way to market yourself, establish your reputation and generate leads. It shows potential clients who you are and gives current clients an easy way to get in touch. And while you know your business inside-out, you might not know what makes a killer website. So, we’ve put together a list of the 5 most important things to know about getting a website for your painting business. We cover the whole range of topics from the reasons why you need a website to the basics of sales-driven design and creating content that ranks on Google search. Read on and let us know what you think in the comments! 1. Do You Really Need a Website for Your Painting Company? Yes! The first thing you need to get started online is a website. […]
10 Online Marketing Tricks to Take Your Landscaping Business to the Next Level
Remember the days when you’d open your mailbox in the morning and find a bunch of postcards and flyers advertising local services? You’d collect them all, put them on the kitchen table, and two days later throw them in the recycle. And two days after that you’d be looking at your lawn, wondering why it had all these yellow patches and think, ‘Didn’t I just see a flyer for lawn care services?’ Then you’d spend ten minutes digging around in the trash trying to find that flyer. It was a routine. A ritual. Something no one enjoyed, but everyone misses. And the fact is, it used to work really well. In those pre-Internet days, most landscaping companies were able to generate leads by forcing potential clients to rummage through the trash! But those days are long gone. For better or worse, the internet has fundamentally changed the way consumers spend […]