Link Roundup – Friday, 30 September 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! 7 Positivity Tips for Social Media Managers Social media can be a negative place, but you don’t want to get sucked into that negativity when you’re representing your company. Check out this guide to social media positivity by SEMrush. 10 Practical, Reliable Focus Metrics You Should Be Tracking For Your Digital Marketing This post from Custom Creatives is all about the metrics you NEED to be tracking if you want to mount an effective online marketing campaign. 2 Classic Ways Your Analytics Are Lying to You Google Analytics isn’t always as straightforward as it seems. Check out this post from WordStream for more. Penguin 4.0: Was It Worth the Wait? The new Penguin update has been causing quite the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

LinkNow Media at SMX East 2016

LinkNow Media at SMX East 2016

From Montreal to New York City This week, Andrew and Eve of LinkNow Media are attending SMX East 2016 in New York. SMX East is the world’s largest search engine marketing conference and expo. They’re there to pick up the latest information from the world’s leading experts in the industry so they can bring it back home and put it to work for our customers. Senior people from Google and the world’s biggest online marketing firms will be giving talks throughout the three day conference, and we’re expecting to put the new insights Andrew and Eve take from the conference to work when they get back.   The Conference – Day 1 The focus of the talks they attended on the first day was on Google’s latest update, “Possum,” and the huge effect it’s had on local organic search rankings. They came away with a bunch of tips and tricks […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 23 September 2016

LinkNow Media Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Answer These 6 Questions to Tell a Story With Your Writing This post from copywriter Carl MacDonald’s blog is all about the need to tell a story with your writing, no matter what you’re writing for. 10 Best Practices for Reaching Out to Past Clients for Online Business Reviews Online reviews are so important. Check out this guide from SEMrush on how to get satisfied customers to write reviews for your business. 5 Insights from Analyzing Half a Billion Dollars in Ad Spend Want to know what’s up with AdWords? Check out this post from WordStream, because they’ve done their homework. Should You Implement That New Google Feature? It seems like every week there’s some new feature that SEO […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 16 September 2016

Link Roundup - Online Marketing, SEO, and Content

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! A Brief History of Online Advertising HubSpot wrote up a great post about the history of online advertising. It’s a bit of a long read, but it has a lot of good information if you want to understand where we’ve come from and where we’re going. Why the Two-Part Ranking Model Simplifies SEO The guys at Stone Temple argue that focusing on the two most important aspects of SEO (content and links) can be an effective way to get your site to rank. Do Social Signals Influence SEO? A 2016 Study on 23 Million Shares Another long read – this one from Cognitive SEO – on the relationship between social signals and SEO ranking. Link Building Strategies: The […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

LinkNow Media: The 27th Fastest Growing Company in Canada

P500 blog banner

This is big news This week, Canadian Business and PROFIT announced in the 28th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies, that LinkNow Media is the fastest growing marketing and media company, the 5th fastest growing company in Montreal, and the 27th fastest growing company in Canada overall. Published in the October issue of Canadian Business and at PROFITguide.com, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth. LinkNow Media made the 2016 PROFIT 500 list with five-year revenue growth of 2,755%. Read the press release here. We couldn’t be more excited We were notified last month that we were being considered – and we were thrilled! We were proud to even be in the running for this sort of thing. We didn’t learn our actual ranking until just before the results were published, so we were very happy to hear that we had ranked so highly. But […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 9 September 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Bidding on Competitor Keywords the Right Way Why should you let your competitors be the only ones bidding on their branded keywords in AdWords? Check out this guide from Anez Media on how to effectively bid on competitor keywords. What We Learnt from Analysing Videos with 57,997,128 views The folks at Sovidz looked at some of the most successful viral videos online and did the work to figure out how you can emulate their success.   That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Concrete Steps to Improve Your Small Business Website

3 concrete steps to improve your small business website

It can seem overwhelming It’s a story we hear all the time – small business owners know that they need to be online to compete, so they hire someone to build a website, and then forget about it.  A month or two later, they suddenly realize they’re not seeing any concrete results from their website and wonder what happened. If this sounds familiar to you, you’re not alone. There’s a common misconception among the general public that once you create a website, you’re all done – that it will just sit on the internet and collect customers for you. Unfortunately for small businesses everywhere, it’s not so simple. There’s a whole industry based around helping businesses get their websites to rank well in search engines and attract customers. Of course you can pay marketing agencies to do all this stuff for you, but many small business owners want to do […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 2 September 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Moving your SEO program beyond discovery This post at Search Engine Land is a reminder that SEO isn’t just for NEW customers. Check it out. Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!) This post from Buffer is all about how you and your business can take advantage of Instagram’s new “Stories” feature by showing you what other brands are doing. The Best SEO Strategies for 2016 in One Awesome Infographic Who doesn’t love an infographic? Especially this one created by Digital Marketing Philippines and reposted at WordStream that’s all about 2016’s best SEO strategies. The Two-Part SEO Ranking Model: Let’s Make SEO Simple This post at Moz says small businesses shouldn’t get […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Reasons the Internet is a Caterer’s Best Friend

3 Reasons the Internet is a Caterer's Best Friend

Online Marketing is the best way for catering companies to grow It’s no secret that online marketing is the most effective way for small businesses to get their names out there. However, if you own a catering company, the nature of what you do makes online marketing an even more effective method to promote your business. Between the ways that having a website can smooth out the sales process and the way online marketing is the perfect way to showcase your talents, promoting a catering business online is basically a no brainer. It’s almost as if the web and social media were designed specifically to help businesses like yours succeed. 1. A website is the best salesperson you could have When it comes to catering, most people already have an idea of what they want when they begin shopping around. If you have a website, potential customers can see what […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.