Google SERP Features for Local Businesses in 2024

Modern Google Features for Local Businesses

  If you’re a longtime Google user, you’ve probably noticed that the search engine results page (SERP) has changed quite a bit over the years. Google is constantly adding, tweaking, and expanding a set of features designed to provide a better user experience. What does this mean for local businesses on Google? Well, there are many ways to capitalize on these modern Google features and gain increased visibility, better keyword targeting, and an educated audience ready to engage with your business. So, without further ado, let’s break down some of the best Google SERP features for your business in 2024! Local Pack Google’s Local Pack is the bread and butter of local businesses. The Local Pack appears when a user does a search with local intent, containing phrases like “near me” or “in my area.” In response, Google will display a map of the surrounding area with listings for three […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

How to Write Killer SEO Content to Drive Your Site to Page 1

How to Write Flawless SEO Content and Get to Page 1

  Having a strong online presence is essential for any business or individual looking to thrive in today’s market, and there’s no better way to enhance your visibility than by mastering the art of search engine optimization (SEO). By knowing the secrets of writing killer SEO content, you can catapult your website to the coveted first page of search engine results. In this detailed guide, the content specialists at LinkNow will explain the strategies, techniques, and best practices for crafting compelling content that captivates your audience and helps your site rank higher on search engine result pages (SERPs). By the time you’re done reading, you’ll be ready to unlock the power of SEO and take your website to new heights of success. What is SEO Content? SEO content is written with the goal of providing the best user experience and increasing a website’s visibility in search engine results. Search engine […]

Sasha Peck

Author: Sasha Peck

About Sasha Peck

About Sasha Peck: Sasha is an Editor and Content Specialist who infuses more than a decade of digital marketing and on-page SEO experience into every word. She holds a Diploma in Business Administration with a concentration in Marketing from NSCC, where she received the highest recognition award for her marketing abilities. Sasha is constantly motivated to create streamlined user experiences and is a master of mining and selecting impactful keywords to boost engagement and generate leads and conversions. When she’s not innovating on her keyboard, she enjoys gardening, cooking, construction, and science documentaries.

Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Josh Wilson

Author: Josh Wilson

About Josh Wilson

About Josh Wilson: Josh is a content writer who strives to create SEO-optimized copy that excites readers. With experience as a freelancer and editor and a background in creative writing, he specializes in long-form and custom content. Josh is always looking to push the limits of language and provide clients with personalized content that helps drive traffic and customers to their business. With a Master’s in Information Studies, Josh is also an archivist and research specialist passionate about satisfying diverse information-seeking needs. As part of LinkNow’s Content team, he leverages his academic background and research expertise to support clients and write powerful copy. In his spare time, Josh is an avid reader, home cook, and Leeds United supporter.

Don’t Stop When You Reach the Top: Why Online Reviews are Still Important for High-Ranking Businesses

  After putting in the time and effort to climb to the top of Google’s SERP, you may think it’s time to relax and enjoy the fruits of your successful SEO strategy—but the work doesn’t stop there. Now that you’re getting as many eyes as possible on your business, you need to show potential customers that you live up to the hype. One of the first things your audience will see when they find your business on Google is your reviews, which is why quality, honest, and recent testimonials can play a big part in purchasing decisions. In this blog post, we’ll highlight the importance of online reviews, provide tips for getting testimonials from your clients, and demonstrate why high-ranking businesses still need them. Let’s dive in! Looking at the Numbers: Reviews Are a Proven Asset You’ve probably heard that online reviews are an important factor in your digital footprint, […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

How to Dominate Google in 2022

A grey skyscraper rises in the background. In the foreground, caption says: Digital marketing made easy.

If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections:  The local search pack  The organic search results  Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Write a Brilliant Meta Description in 2022

Person atop a summit in the clouds raises arms with sunlight in the background. Text says: Writing a brilliant meta description.

Meta descriptions are one of the shortest bits of content you’ll ever have to write. They’re also one of the most important. In this post, you’ll learn how to write a brilliant meta description to drive clicks and get people on your site. At the end, you’ll find 8 top tips to create a powerful, persuasive meta description in 2022. Let’s get started. What Is a Meta Description? A meta description is a brief summary of the contents of a page. These meta descriptions are placed in a webpage’s HTML code, describing the contents of the page for users and search engines. Let’s set one thing straight: Meta descriptions are not a search engine ranking factor. Nowadays, search engines do not use meta description data to influence search rankings. Does that mean you shouldn’t worry about your meta descriptions? That they’re not important? No! Meta descriptions are a crucial part […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Roofers

Roofers need a way to attract clients, build trust with their audience, and grow their business. With our search engine optimization (SEO) services, you have it. We are North America’s leading digital marketing specialist for roofing companies. We provide a complete range of cost-effective marketing solutions to help you expand your web presence and drive sales and transactions. With over 10,000 active clients on no contract—LinkNow is the affordable, reliable choice for online marketing. Take advantage of our contract-free monthly marketing services. To schedule a free consultation, call 888-667-7186 today. BOOK A FREE CONSULTATION   Making Roofers’ Lives Easier For your website to be effective, you need to get it in front of the customers you want. Our services make that happen. Through savvy marketing strategies tailored to your business, we help you rank on Google and other major search engines so that the clients who need your services, see […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for HVAC Companies

Sky background with text: See your business soar.

Grow your HVAC business with LinkNow Media’s search engine optimization (SEO) services. With over 10,000 clients, we are North America’s premier digital marketing firm for HVAC companies. We provide tailored marketing solutions to help you build your brand and expand your presence online, driving sales while saving you time and money. Discover a better way to market your wares. Call us at 1-888-667-7186 for a free phone consultation. Book a free consultation The Cutting Edge in HVAC SEO Your website is the most powerful tool in your marketing arsenal—and with our SEO services, you can make the very most of it. We leverage the latest digital strategies to grow your web presence with high-quality, high-ranking content. By raising your online visibility, we make sure that the customers who need your services, see your services. With our SEO services, you will: ✔ Grow your web presence ✔ Build trust with clients […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Masonry Companies

Search engine optimization: your building block to the top.

  Find new leads. Build your brand. Grow your business. With our SEO services for masonry companies, you can do all three. We are North America’s leading small business digital marketing specialist, and we’re proud to specialize in digital marketing for masonry contractors. Our search engine optimization (SEO) services empower you, helping you connect with clients, improve your online visibility, and drive sales and transactions. And with the most cost-effective marketing solutions in North America, we’ll not only help you grow your customer base: We’ll also save you money. Call us at 888-667-7186 for a free phone consultation. Book a free consultation Search Engine Solutions, Trusted by Over 10,000 Business Owners At LinkNow, we develop strategic SEO solutions that give you more bang for your buck. With over 10,000 active clients, we’ve proved ourselves the most trusted digital marketer for small and medium-sized businesses, including masonry contractors. With our SEO […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Home Builders

  Home builders need a strong Web presence to attract new clients. With LinkNow Media, you have it. We are North America’s leading low-cost digital marketing firm, and we’re proud to specialize in online marketing for home builders, architects, and design-build contractors. We offer no-contract SEO services to help you get the leads you need to succeed. Through smart, strategic service options, we help you grow your digital footprint and raise your online visibility—all while staying well within your budget. Join over 10,000 business owners who’ve chosen to save time and money with our services. To schedule a free phone consultation, give us a call today. FREE QUOTE North America’s Most Cost-Effective Digital Marketing Get more for your money. LinkNow is proud to offer the most cost-effective digital marketing solutions available in North America. We help you maximize results while driving down costs, growing your business while saving you money. […]

Amanda Piccioni

Author: Amanda Piccioni

About Amanda Piccioni

Prudent in her work as Editor-in-Chief. A perfect balance of austerity and affinity in her role as Head of Content. Prodigious prowess in her abilities as a writer. She's the Swiss Army knife of the content department.