LinkNow Media Blog Tag: local SEO

How to Set Up the Top 5 Citations

Many of us have been preached about the importance of having an “online presence” or building a “digital footprint,” but what does this really mean? It’s certainly not throwing a website together and bombarding it with irrelevant content. What’s the secret? Citations—online mentions of your business’s key information (address, phone, website)—are like digital business cards strewn across the internet. There are plenty of citation sources, but some carry more weight than others. In this blog post, we help you set up the top five (structured) citations to help search engines understand your business’s legitimacy, location, and relevance to local searches—helping customers find you faster. Why Citations Matter for SEO Citations are like playing a raffle in which the likelihood of drawing your (business’s) name is increased manifold. While they aren’t directly used in marketing content itself, they play a role in supporting your overall business marketing strategy through SEO. […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

Google SERP Features for Local Businesses in 2024

Modern Google Features for Local Businesses

If you’re a longtime Google user, you’ve probably noticed that the search engine results page (SERP) has changed quite a bit over the years. Google is constantly adding, tweaking, and expanding a set of features designed to provide a better user experience. What does this mean for local businesses on Google? Well, there are many ways to capitalize on these modern Google features and gain increased visibility, better keyword targeting, and an educated audience ready to engage with your business. So, without further ado, let’s break down some of the best Google SERP features for your business in 2024! Local Pack Google’s Local Pack is the bread and butter of local businesses. The Local Pack appears when a user does a search with local intent, containing phrases like “near me” or “in my area.” In response, Google will display a map of the surrounding area with listings for three […]

How to Write Killer SEO Content to Drive Your Site to Page 1

How to Write Flawless SEO Content and Get to Page 1

Having a strong online presence is essential for any business or individual looking to thrive in today’s market, and there’s no better way to enhance your visibility than by mastering the art of search engine optimization (SEO). By knowing the secrets of writing killer SEO content, you can catapult your website to the coveted first page of search engine results. In this detailed guide, the content specialists at LinkNow will explain the strategies, techniques, and best practices for crafting compelling content that captivates your audience and helps your site rank higher on search engine result pages (SERPs). By the time you’re done reading, you’ll be ready to unlock the power of SEO and take your website to new heights of success. What is SEO Content? SEO content is written with the goal of providing the best user experience and increasing a website’s visibility in search engine results. Search engine […]

Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Don’t Stop When You Reach the Top: Why Online Reviews are Still Important for High-Ranking Businesses

After putting in the time and effort to climb to the top of Google’s SERP, you may think it’s time to relax and enjoy the fruits of your successful SEO strategy—but the work doesn’t stop there. Now that you’re getting as many eyes as possible on your business, you need to show potential customers that you live up to the hype. One of the first things your audience will see when they find your business on Google is your reviews, which is why quality, honest, and recent testimonials can play a big part in purchasing decisions. In this blog post, we’ll highlight the importance of online reviews, provide tips for getting testimonials from your clients, and demonstrate why high-ranking businesses still need them. Let’s dive in! Looking at the Numbers: Reviews Are a Proven Asset You’ve probably heard that online reviews are an important factor in your digital footprint, […]

How to Dominate Google in 2022

A grey skyscraper rises in the background. In the foreground, caption says: Digital marketing made easy.

If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections: The local search pack The organic search results Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

How to Write a Brilliant Meta Description in 2022

Person atop a summit in the clouds raises arms with sunlight in the background. Text says: Writing a brilliant meta description.

Meta descriptions are one of the shortest bits of content you’ll ever have to write. They’re also one of the most important. In this post, you’ll learn how to write a brilliant meta description to drive clicks and get people on your site. At the end, you’ll find 8 top tips to create a powerful, persuasive meta description in 2022. Let’s get started. What Is a Meta Description? A meta description is a brief summary of the contents of a page. These meta descriptions are placed in a webpage’s HTML code, describing the contents of the page for users and search engines. Let’s set one thing straight: Meta descriptions are not a search engine ranking factor. Nowadays, search engines do not use meta description data to influence search rankings. Does that mean you shouldn’t worry about your meta descriptions? That they’re not important? No! Meta descriptions are a crucial part […]

SEO for Roofers

Roofers need a way to attract clients, build trust with their audience, and grow their business. With our search engine optimization (SEO) services, you have it. We are North America’s leading digital marketing specialist for roofing companies. We provide a complete range of cost-effective marketing solutions to help you expand your web presence and drive sales and transactions. With over 10,000 active clients on no contract—LinkNow is the affordable, reliable choice for online marketing. Take advantage of our contract-free monthly marketing services. To schedule a free consultation, call 888-667-7186 today. BOOK A FREE CONSULTATION Making Roofers’ Lives Easier For your website to be effective, you need to get it in front of the customers you want. Our services make that happen. Through savvy marketing strategies tailored to your business, we help you rank on Google and other major search engines so that the clients who need your services, see […]

SEO for HVAC Companies

Sky background with text: See your business soar.

Grow your HVAC business with LinkNow Media’s search engine optimization (SEO) services. With over 10,000 clients, we are North America’s premier digital marketing firm for HVAC companies. We provide tailored marketing solutions to help you build your brand and expand your presence online, driving sales while saving you time and money. Discover a better way to market your wares. Call us at 1-888-667-7186 for a free phone consultation. Book a free consultation The Cutting Edge in HVAC SEO Your website is the most powerful tool in your marketing arsenal—and with our SEO services, you can make the very most of it. We leverage the latest digital strategies to grow your web presence with high-quality, high-ranking content. By raising your online visibility, we make sure that the customers who need your services, see your services. With our SEO services, you will: ✔ Grow your web presence ✔ Build trust with clients […]

local SEO

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