Link Roundup – Friday, February 26 2016

Link Roundup

What happened this week This has been a busy week here at LinkNow Media HQ, so let’s just dive into it! Landing Pages for Lead Generation: 8 Conversion-Driving Tips   If you want to make sure that your landing pages are doing everything they can to generate leads for you, you should check out this great post from WordStream.   How to Find Your Brand’s Disruptive Opportunity As always, Moz is here with some great insight into how you can find a disruptive opportunity in your industry.   Getting to Know the Ghost: The Complete Guide to Snapchat   We’ve spent a lot of time trying to figure out Snapchat recently, but this excellent post from Buffer is by far the best we’ve found. We finally learned how to use Snapchat lenses!   That’s it for this week. Let us know what you think of the articles we’ve shared by leaving […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

7 Simple Things You Can Do Online to Stand Out From the Crowd

7 Simple Things You Can Do To Stand Out Online

Once you have these things down, you’ll be ahead of 99% of other online businesses Everyone knows by now that the Internet is the final frontier of marketing, and nearly every business is online trying to stake their claim. There is so much content being produced by so many websites every day that it can be hard to attract the kind of attention that you want. However, the vast majority of businesses trying to market themselves online are just winging it. It’s still more than possible for someone starting out now to make a name for themselves online. All you need to do is take those few extra steps that other business owners are too busy or disorganized to get a handle on. Once you’ve made yourself visible, there’s no limit to how much your company can grow. First, take care of the boring stuff (web design, SEO, email campaigns) […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, February 19 2016

Link Roundup

What’s happening this week? Hey, everyone! Welcome to another edition of our weekly Link Roundup. Let’s get started! Why You Need to Be Careful When Hiring an SEO, According to Google Google representatives gave a warning this week that the wrong SEO company can do more harm than good – something that most online marketing companies have been warning people of for years. How to Spice Up Your Next Content Marketing Campaign This collection of tips from SEMrush’s weekly #semrushchat on Twitter gives lots of great tips for how to shake things up with your content marketing to be a bit more effective. 28 Powerful Tips on How to Write Cold Emails That Will Actually Get a Response If you’re planning to start a new email campaign soon, you need to check out this great guide to writing marketing emails from CognitiveSEO. 5 Link-Building Techniques You’ve Been Neglecting Link-Building can […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Definitive Guide to Repurposing Blog Content

The Definitive Guide to Repurposing Blog Content

How repurposing blog content can move you forward Content is one of the most important aspects of any online marketing campaign. If you’ve been faithfully blogging and doing your best to create great content, you’ll know that some posts don’t seem to get any traction while others can take off and keep driving traffic to your site months or years after they’ve been published. It can be very difficult to guess how a particular blog post is going to perform ahead of time. But once you know that a piece is a hit, it’s a shame to just let it sit in your archives. Time is a precious resource for anyone who is trying to market a small business, so why waste time developing brand new content when you can get more use out of content that you already know your audience loves? When you repurpose successful blog content you […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, February 5 2016

Link Roundup

What’s been happening this week? Another week, another Link Roundup. There were some really great articles posted this week, so let’s jump right in. How to Use Smart Content to Take Advertisements to the Next Level HubSpot published this article with tips to ensure your content is working to serve your marketing campaigns. How to Create Kickass Content for Your Brand’s Audience And Seer Interactive published this great piece about how to make sure your content is working to serve your particular audience. How People are Really Using Snapchat Your humble Link Wrangler is well over the age of 25, so like most people in my demographic I struggle with understanding Snapchat. Fortunately, the kind souls at NewCred have put together an infographic to help explain some of its mysteries. 10 Stats That Will Make You Rethink Marketing to Millennials And speaking of young people, WordStream put together a guide […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How Retargeting Works

how retargeting works

A LinkNow Media Guide to Retargeting Campaigns for Small Businesses Many small business owners are doing everything they can to get noticed online; they invest in a professionally designed website and SEO, they blog actively, and engage with their followers on social media. These are all very important aspects of every online marketing campaign, but sometimes your business needs an extra boost. That’s where retargeting can be a big help. Some people think it’s creepy, but retargeting is an advertising method used by nearly every large company that has a presence on the Internet. However, very few small businesses are using this resource. And when it comes to online marketing, any time you don’t make use of an available tool, you’re just leaving money on the table for one of your competitors who is using it. Let’s talk about how you can use retargeting to your advantage. What is retargeting? […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.