How to Use Online Marketing to Get More Customers In Your Restaurant

Using Online Marketing

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

3 Reasons Cleaning Companies Need to be Online

3 Reasons Cleaning and Janitorial Companies Need to be Online

Does my cleaning service company need a website? Here at LinkNow Media, we get this question a lot. These days, everyone has heard about how effective online marketing can be, and small businesses are looking for any way to get an edge. But cleaning and janitorial companies are usually relatively low tech, so owners of these companies are sometimes skeptical about whether they would actually benefit from having a website. Well, let me tell you – online marketing can be extremely effective for cleaning and janitorial services, and if you haven’t already dipped your toe into the online world, there’s no better time than right now. Here are 3 big reasons that you need to get your cleaning business a website right away. 1.      People are already looking for you online Let me just show you this.   Every month, over 85,000 people in the United States go to Google […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

4 Reasons Online Marketing is Shockingly Effective for Electricians

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Put a charge into your business with online marketing Despite the importance of online marketing these days, many electricians still believe that this is simply not a cost effective option for them. Whether they think online marketing is too expensive or they simply want to rely on traditional advertising and word-of-mouth, they’ve made the decision to ignore one of the most powerful tools available to any small business owner. The fact is that electricians stand to benefit more than many other people from online marketing. Even if your electrical contracting business is a one person operation, the internet gives you tools to market yourself as effectively as any larger corporation can. Here are four reasons online marketing is simply too valuable for electricians to pass up. 1.      92% of consumers regularly search online As of 2015, 92% of people are going online to look for information about local businesses any time […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

 The LinkNow Media Guide to Websites for Small Businesses

websites for small businesses

There’s no time like the present Here at the LinkNow blog, we write a lot about how small businesses can make the most of their online and social media marketing efforts. However, recently we’ve been receiving a lot of questions from people who don’t even know where to start. The experts make it seem like online marketing is too complicated to wrap your head around, but that’s not true at all. The key to online marketing all starts with a website. Read on and you’ll be an online marketing wiz (or at least know enough to get started) in no time. Why do I need a website for my small business? In the age of social media, some business owners have begun to claim that they don’t need a website if they have Facebook and Twitter accounts. After all, they argue, all of our customers are on Facebook and Twitter and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Deal With Bad Online Reviews the RIGHT Way

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The LinkNow Media Review Guide These days, online reviews can make or break a small business. It’s as simple as that. Estimates range from 67% to 90% of all customers check online reviews when they are considering purchasing something from a new business. With this many of your potential customers reading reviews of your business, a few bad reviews at the top of the search results can cripple your marketing plans. How reviews affect your business It wasn’t all that long ago that if a business had a good location, good foot traffic, or paid for advertising, it wouldn’t have a problem finding new customers. Even if a customer had a bad experience, word of mouth could only go so far. These days, one bad customer experience can become a signpost permanently planted on the Internet so that every person who Googles your business sees the customer’s complaint. And even […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Did Google Just Kill Customer Reviews in Google+?

Google Reviews

Google Changes the Process of Leaving Reviews for Businesses This week, Google began rolling out some major changes to Google+. For now, the old Google+ pages are still an option, but they will likely be phased out soon and we will be left with only the new, updated version. Most significantly for business owners, they have removed the ability for customers to read or leave reviews on a business’s Google+ page. Some are arguing that businesses are simply no longer welcome on Google+. But regardless of Google’s motivations, this is a big change, and it has left business owners and marketers around the world who have invested lots of time and effort in collecting customer reviews on Google+ scrambling to figure out how to keep collecting customer reviews or if it is even going to be worthwhile going forward. One thing is for sure – we are still seeing reviews in […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Top 5 Factors to Consider Before Buying a Website: Section 5

top-5-factors-to-consider-before-buying-a-website-section-5

5)      Staying Current: Mobile site, updating and blogging So, your site has been created, has well-written content, has an SEO strategy and has been properly indexed. What else is there to consider?  Just because you have a website, it does not mean you can simply forget about it. There are still things to do to help you succeed on the internet.  Let us proceed by asking some questions because questions are probably more important than you realize when it comes to SEO (discussed below). Why should I make my website mobile friendly? In January of 2014 a survey[1] discovered that 90% of adults in the US have cellphones and 58% have smartphones. As smartphones allow you to access the internet almost anywhere you go, it is no surprise that having a mobile friendly website is becoming very important for any business. (A mobile friendly website is formatted to look good […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon