Don’t Stop When You Reach the Top: Why Online Reviews are Still Important for High-Ranking Businesses

  After putting in the time and effort to climb to the top of Google’s SERP, you may think it’s time to relax and enjoy the fruits of your successful SEO strategy—but the work doesn’t stop there. Now that you’re getting as many eyes as possible on your business, you need to show potential customers that you live up to the hype. One of the first things your audience will see when they find your business on Google is your reviews, which is why quality, honest, and recent testimonials can play a big part in purchasing decisions. In this blog post, we’ll highlight the importance of online reviews, provide tips for getting testimonials from your clients, and demonstrate why high-ranking businesses still need them. Let’s dive in! Looking at the Numbers: Reviews Are a Proven Asset You’ve probably heard that online reviews are an important factor in your digital footprint, […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

The Best Ways to Get Leads for Plumbers

  When a home or business owner needs plumbing services, how do you make sure they need your plumbing services? If you want to keep your phone ringing and email inbox full of strong leads, you need an innovative marketing strategy. We put together a list of the best lead generating tactics for plumbers that will help you bring in more clients and grow your business! Read on to learn how to get leads for your plumbing company. 1. Create Leads with an SEO Plumbing Website A few weeks ago, we put together a blog post that explained everything you need to know about plumber’s SEO: • What makes an excellent plumbing website • Why you need a mobile-friendly website • How to pick the right keywords for your content The main take-away is that an SEO website that’s specially designed for your plumbing business will generate leads for you. […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

3 Reasons Why the LinkNow Yelp Reviews Are Higher Than They Look

  At LinkNow Media, we take a lot of pride in our work. Whether we’re helping our clients create the perfect website, or improving our marketing services, it’s all about doing good work, all the time. That’s how we managed to build a 10 000-strong (and counting!) client base. And for the 3rd year in a row, we’ve been ranked among the fastest-growing companies in Canada! Which is why the LinkNow Yelp reviews are a sore spot for us. We don’t deserve a 2-star rating on Yelp. After all, we have a 4.4-star rating on Google, a 4.5-star rating on Glassdoor, and a 3.8-star rating on Facebook. So, why is the LinkNow Media Yelp rating so low? To try to get an answer, Wesley Mendelovitch, the President of LinkNow Media, decided to email Yelp:     They responded to Wesley’s email with the following:     In other words, the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

“The Shed at Dulwich”: How a Fake Restaurant Soared to the Top of TripAdvisor (And What it Means for Your Business)

The most interesting soft story in reviews for 2017-2018 is without a doubt the curious case of The Shed at Dulwich. Over the course of seven months, Oobah Butler, a 27-year old freelance writer who works for Vice, managed to transform the shed in the back of his garden into the hottest and most exclusive restaurant in London. The problem? The restaurant didn’t exist. To uncover how Butler pulled off his scheme, we’re going to look at TripAdvisor and how gaming the system with fake reviews was the key to creating The Shed at Dulwich hoax. It All Starts With a Well-Designed Website Journalists have devoted many words to The Shed at Dulwich. I’ll be offering a bit of a recap of some of these points. It seems that Mr. Butler got the idea for his hoax after he was paid to write fake reviews of restaurants on TripAdvisor for […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Use Online Marketing to Get More Customers In Your Restaurant

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

3 Reasons Cleaning Companies Need to be Online

Does my cleaning service company need a website? Here at LinkNow Media, we get this question a lot. These days, everyone has heard about how effective online marketing can be, and small businesses are looking for any way to get an edge. But cleaning and janitorial companies are usually relatively low tech, so owners of these companies are sometimes skeptical about whether they would actually benefit from having a website. Well, let me tell you – online marketing can be extremely effective for cleaning and janitorial services, and if you haven’t already dipped your toe into the online world, there’s no better time than right now. Here are 3 big reasons that you need to get your cleaning business a website right away. 1.      People are already looking for you online Let me just show you this.   Every month, over 85,000 people in the United States go to Google […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

4 Reasons Online Marketing is Shockingly Effective for Electricians

Put a charge into your business with online marketing Despite the importance of online marketing these days, many electricians still believe that this is simply not a cost effective option for them. Whether they think online marketing is too expensive or they simply want to rely on traditional advertising and word-of-mouth, they’ve made the decision to ignore one of the most powerful tools available to any small business owner. The fact is that electricians stand to benefit more than many other people from online marketing. Even if your electrical contracting business is a one person operation, the internet gives you tools to market yourself as effectively as any larger corporation can. Here are four reasons online marketing is simply too valuable for electricians to pass up. 1.      92% of consumers regularly search online As of 2015, 92% of people are going online to look for information about local businesses any time […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

 The LinkNow Media Guide to Websites for Small Businesses

websites for small businesses

There’s no time like the present Here at the LinkNow blog, we write a lot about how small businesses can make the most of their online and social media marketing efforts. However, recently we’ve been receiving a lot of questions from people who don’t even know where to start. The experts make it seem like online marketing is too complicated to wrap your head around, but that’s not true at all. The key to online marketing all starts with a website. Read on and you’ll be an online marketing wiz (or at least know enough to get started) in no time. Why do I need a website for my small business? In the age of social media, some business owners have begun to claim that they don’t need a website if they have Facebook and Twitter accounts. After all, they argue, all of our customers are on Facebook and Twitter and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Deal With Bad Online Reviews the RIGHT Way

The LinkNow Media Review Guide These days, online reviews can make or break a small business. It’s as simple as that. Estimates range from 67% to 90% of all customers check online reviews when they are considering purchasing something from a new business. With this many of your potential customers reading reviews of your business, a few bad reviews at the top of the search results can cripple your marketing plans. How reviews affect your business It wasn’t all that long ago that if a business had a good location, good foot traffic, or paid for advertising, it wouldn’t have a problem finding new customers. Even if a customer had a bad experience, word of mouth could only go so far. These days, one bad customer experience can become a signpost permanently planted on the Internet so that every person who Googles your business sees the customer’s complaint. And even […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.