Blog page 38

Old School SEO is Dead “SEO is dead” is one of the most common things you’ll hear from marketing bloggers trying to get a few extra page views by courting controversy. This is ridiculous – in today’s ultracompetitive marketplace, Search Engine Optimization is more important than ever. What is true, however, is that old school SEO is dead. When I say old school, I’m referring to what a lot of people who aren’t SEO professionals think of when they hear SEO. Keyword stuffing, link networks, and other old-fashioned methods are no longer effective at boosting your ranking. In fact, many of these older methods are actually punished by search engines because they’re seen (rightfully) as an attempt to manipulate search results. While these old school practices are dead, SEO is still kicking and incredibly important to anyone who wants to market their business online. The difference now is that instead […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Driving Performance Together: 6 Tips For SEO and Content Team Collaboration SEO and Content should not be two different departments. Check out this post from SEMrush to learn how they need to work together to be most effective. The voice search explosion and how it will change local search More and more people are using voice search, and this has some big implications for how we write for the web and deal with keywords. Read this post from Search Engine Land for more. 5 Effective Ways to Use the Google AdWords Keyword Planner   Keyword Planner is a vital tool for anyone who wants to market their business online. Check out this post from Portent to learn how […]

Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business.     In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold.   With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own) Snapchat is one of the hottest social networks these days. Check out this Buffer post to learn how to great your own Snapchat geofilters to promote your business. 5 Reasons Your Content Marketing Isn’t Working Struggling with your content marketing? It’s not as easy as it might seem, but SEMrush has some great tips for getting your content working for you. How to Get Subscribers for Your Blog: 7 Fresh Ideas Are you just relying on random web traffic for your blog? You don’t need to! Check out this post from HubSpot on how to get subscribers for your blog.   That’s it for […]

A bad web presence can be worse than none at all If you look around online, you’ll find no shortage of experts telling you that EVERY business needs to have a website. That if you haven’t developed a strong online presence, you’re leaving money on the table. That if you’re still relying on word-of-mouth or traditional advertising, you’re a dinosaur on the verge of extinction. A lot of people heard this kind of talk, got frightened, and rushed out to throw something up online. The thing that all these experts don’t tell you is that it’s not enough to just have SOMETHING online. If you’re not taking care and doing things correctly, you can end up with a mess on your hands. But don’t worry. We’re going to help you avoid these 3 rookie mistakes and get your online marketing back on track. 1. Outdated or unprofessional design Your website […]