Google Ads: 4 Tips to Take Your Paid Ads to the Next Level

  Paying for Google Ads may seem like a straightforward way to market yourself online, but getting eyes on your business is only half the battle. Without the correct approach, there is no way to guarantee that your intended audience will actually click on the links in your advertisements. In this blog post, we will be covering some strategies for improving the clickthrough rate (CTR) of your Google Ads that will help you make the most out of your marketing budget. 1.      Focus on Your Quality Score If you are not aware, Quality Score is a value that Google assigns to the keywords in your account, which is designed to measure the relevance and quality of your advertising compared to other advertisers. Quality Score is not necessarily a number that needs to be optimized but rather a general indicator of the areas where you can improve—think of it like a […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

Use Google’s EAT Principle to Crush the Competition

A woman eats a salad with a face of contentment. Text says: EAT your way to the top.

Looking to get more leads from Google? Then first and foremost, you need to know about the Google EAT principle. By mastering EAT, you’ll be able to grow your web presence into a juggernaut, driving traffic from Google to your site. Let’s get started. What Is EAT? EAT stands for: Expertise Authority Trust Pretty simple so far. Let’s break down each of those terms and explain how they’re relevant to the way you create content going forward. Expertise Google wants to know how much you (the content creator) know about your industry and specific topics that surround what you do. Authority Google takes a step back to examine the larger picture, reviewing the credibility and good reputation of the creator of each piece of content, the brand, and the website in its entirety. Trust It’s true what they say about trust. It takes a while to build it and only […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Create the Perfect Landing Page in 2022

Image shows a jigsaw puzzle with one piece left. Caption says: Landing pages: The missing piece of your marketing strategy.

Are you looking to drive sales and generate leads with landing pages? Then this blog post’s for you. Today, we’re running you through our top tips to create the perfect landing page in 2022. These are real, practical tips you can use right now to target keywords, improve your ranking on Google, and get found by the kinds of customers you want. In fact: These are the same techniques we use to get our clients results like this: Let’s get started. What is a Landing Page? First things first: you should know exactly what a landing page is and is not. A landing page is a webpage designed to do two things: Rank well on Google Convince readers to take a specific action (buy something, sign up for a class, etc.) Landing pages can be about a specific service or product. They can also be geotargeted, focusing on a particular […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

How to Write a Brilliant Meta Description in 2022

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Meta descriptions are one of the shortest bits of content you’ll ever have to write. They’re also one of the most important. In this post, you’ll learn how to write a brilliant meta description to drive clicks and get people on your site. At the end, you’ll find 8 top tips to create a powerful, persuasive meta description in 2022. Let’s get started. What Is a Meta Description? A meta description is a brief summary of the contents of a page. These meta descriptions are placed in a webpage’s HTML code, describing the contents of the page for users and search engines. Let’s set one thing straight: Meta descriptions are not a search engine ranking factor. Nowadays, search engines do not use meta description data to influence search rankings. Does that mean you shouldn’t worry about your meta descriptions? That they’re not important? No! Meta descriptions are a crucial part […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Semantic Search and Intent Optimization: A Brief Guide

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Find Out Why Secondary Keywords Are Your Superpower The way people search the Internet is changing, with as many as 33% of households using voice commands to ask questions. That’s not all. Way back in 2010, the key to ranking well in the search engine results pages (SERPs) was to produce as many backlinks as possible while filling each page to the brim with keywords. Times are changing. The focus of a great SEO strategy has shifted. How does semantic search play into this in 2022, and why are secondary keywords so powerful? First, let’s peer into semantic search and why it’s so crucial for an exceptional modern SEO strategy. Defining Semantic Search Semantic search refers to a new era of SEO in which experts are not so interested in what keywords a searcher uses, but rather how those keywords are used. It seeks to understand the core behavior, motivation, […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Does Long-Form Content Improve Search Ranking?

In background, a person wrotes in a notebook. In foreground, text says: More words. More chances to score.

If you think keeping your content short and sweet is the recipe for success, think again. Long-form content is the Internet’s gold standard. It’s the best way to rank well on Google, increase your online visibility, and grow your audience. No matter the type of content you’re creating, if there’s not enough meat and potatoes to satisfy your audience, no one is going to want to stick around for dessert. So, what’s good about long-form content? Read on to discover what could be your new secret weapon. What Long-Form Content Is (and Isn’t) To break it down, long-form content is content that’s comprehensive and in-depth. It provides a deep dive into the subject matter, providing a full reading experience that leaves your audience feeling satisfied. The Best Long-Form Content: Is easy to scan Uses plenty of headings “Chunks” content by using images, infographics, and other visual information Uses bullet-point lists […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

“About Us”: The Most Important Page No One Gets Right (and How to Fix It)

Woman with laptop raises arm in celebration. Text says: Create the perfect About Us page with these 4 tips.

Public Service Announcement! Your “About Us” page isn’t just about you. It’s about your clients. If you want to get the most mileage out of this critical page, you need to switch gears. You need to write your About page with your target audience in mind. This is where most businesses mess up and completely miss the mark. But with these 4 expert tips you’re about to learn, you’ll be able to make your About page truly remarkable. 1. Identify Your Target Audience The first and most important step to writing a stellar About page? Identify your audience. That means researching, thinking, and developing a persona for who your target audience is. Think about the needs of your clients—what challenge do they face that you can fix?—and what you can do to serve them best. Ask yourself questions like: What does your audience need? Why do your customers come to you? […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Cornerstone Content: How to Write Stuff Google Will Love

A rocketship made of brown construction paper blasts off. Text says: "Give Google a reason to rank you."

With digital marketing, it’s never enough to create content that engages your audience. You also need to grab Google’s attention. But how are you going to do that? Enter cornerstone content: the basic building-block to a rock-solid website. Cornerstone content is what you need to power your web presence, get Google’s attention, and convert clicks into phone calls. It’s what you need to drive traffic to your site, and ensure that traffic translates into real customers. Read this post in full to learn what cornerstone content is, why it’s so important, and how you can create your own today. What Is Cornerstone Content? Cornerstone content is exactly what it sounds like: it’s the content that’s core to your website: Your key service and product pages Your best, most essential articles Your highest-performing blog posts and landing pages Cornerstone content is the content visitors will first see when they arrive at […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Long-Tail Keywords: How to Outrank the Competition

Image of a graph and a magnifying glass focused on a key. Text says: Long-tail keywords: Your secret weapon to crush the competition.

  Forget about using short, generic keywords. The long-tail keyword (LT) is what you need to boost business. In fact, long-tail keywords are what we use to supercharge our rankings and reach Google’s front page. They’re also what we use to get our clients results like these: Long-tails are a powerful, simple tool to improve your ranking on Google. Let’s look at how you can use them to increase your online visibility and outrank your competition. What Are Long-Tail Keywords? At its simplest, a long-tail keyword is a longer-than-average keyword. It strings together multiple terms to create a hyper-specific, ultra-focused keyword based on what users are searching for. This is where the magic happens. Long-tails home in on user search intent. Unlike short, “fat-head” keywords, a long-tail keyword focuses on a specific search query to address a user’s unique need. That need could be an answer to a question, a […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.