The SEO Tips You Need To Boost Your Law Firm

The SEO Tips You Need To Boost Your Law Firm

The Most Effective SEO For Lawyers Search Engine Optimization, or SEO, is of the best ways to increase the digital reach of your business. Nowadays, consumers go to online reviews, judge websites for authority, and even unknowingly discriminate based on search rankings. Curious? Here are some fun facts about search engine users, according to Search Engine Journal: The top five search engine results get 75% of user clicks. Two-thirds of users ignore the paid ads on the search engine results page (SERP), even though they usually are at the top of the results. Consumers tend to focus on the organic results, rather than companies who paid to rank. A whopping 75% of users never scroll past the first page of search engine results.  So, it’s clear that you need to rank high on the searches of your potential customers in order to generate leads, and you need to do it […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

How to Use AdWords – A Simple Guide for Small Business Owners

How to Use AdWords

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Proven Ways Marketing Experts Transform Websites Into Moneymakers

3 PROVEN WAYS MARKETING EXPERTS TRANSFORM WEBSITES INTO MONEYMAKERS

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The One Big Way Most Businesses are Screwing Up Online

Content marketing is perhaps the single most effective aspect of any online business marketing strategy, but it is unfortunately a form of marketing that most small business owners are not familiar with. And why would they be? If you are a small business owner, you are probably focused on your area of expertise, which is running your business. However, if you want to effectively promote your business online (and of course you want to promote your business online), you need to familiarize yourself with content marketing and the ways in which it can benefit your business. Content serves two main purposes in the promotion of your business: The first is to make your website more visible to search engines so you can attract more visitors, and the second is to engage and interest your visitors so they stick around and come back for more. Regularly producing content that serves both […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Top 5 Factors to Consider Before Buying a Website: Section 2

2)      Content Creation for SEO and Search Engine Marketing A website company should be able to change the written content on your website free of charge as long as you provide the content. The text content on your website is your primary form of advertising because it conveys not only what you offer your customers, but the feel and dynamic you wish to convey about your brand. But it is also important to know that the writing you have on your site impacts how you are found by search engines such as Google, Yahoo and Bing. This is known as search engine optimization or SEO.  There are many different factors that affect SEO such as backlinks, reviews, age of the site, URL, meta data and social media, to name a few. But the written content on your site is one of the most important and obvious aspects to focus on. […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon

Making the Most of Your Website: A LinkNow Media Success Story

LinkNow Media is a family owned Montreal based company providing website design and online marketing services to North American small business owners. We have become one of the fastest growing design companies in the last 4 years due to efficient, cost-effective marketing services and the fastest web design turn around in the industry. In the past four years, we have accumulated over 5000 active clients located in Canada and the United States. We have certainly grown into a tour de force among website design companies with marketing and SEO packages to suit each client’s needs and budgets. Brian Holder, owner of B & M Builders in Colchester, Connecticut joined forces with LinkNow Media in September of 2012 to build a website and market his business online. With over 20 years of experience, Mr. Holder has built an excellent reputation for the finest remodeling services including kitchens, bathrooms, flooring, custom decks […]

Adina Costa

Author: Adina Costa

About Adina Costa

REBLOG: Dear Architect, Your Website Sucks

One of our clients who is an architect pointed us to this post by Enoch. Enoch blogs on marketing for architects at Businessofarchitecture.com. We agreed so much with Enoch’s posting that we decided to reblog it on our own blog. Dear architect, would you like more of the ‘right’ kind of clients? Well, if you are hoping the web will help you with this goal, let me give you a tip: your website sucks. I know, it isn’t a very polite thing to say. But I’m helping architects here, not trying to be the best-liked blogger on the Internet. The Mistake 0n 99% of Architect’s Websites Many architects affirm that websites do not produce leads. And the leads that do come through don’t turn into paying clients. But that doesn’t mean it can’t be done. By nature architects are visually inclined; we like images. We assume our prospects are similar […]

Adina Costa

Author: Adina Costa

About Adina Costa