Why Does It Take So Long to Start Ranking for New Keywords?

  The short answer—and this is one that nobody likes to hear—is that it takes time for Google to index your site in their database. Google works in mysterious ways. But not as mysterious as you might think. By the end of this post we’re confident you’ll have a much clearer understanding of the ranking process, what’s in your control, and what isn’t. What is Google’s Indexing Period? If you’ve ever had assistance with your SEO in the past, you’ve probably heard people mention the “Indexing Period.” The process of “Indexing” refers to the process of adding your website into the Google search engine. In a perfect world, submitting your page to the Google Index would be enough to get your page to the top of the Google results. But things don’t work that way. After your page is submitted to Google, it enters the “Indexing Period”. During this period, […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Want to Create the Perfect Landing Page? Try This!

    Studies show that you have 8 seconds to convince an internet user not to exit your webpage. 8 seconds and that’s it. In a fraction of a minute, you need to get ahold of their attention. After you’ve captured them, then and only then can you convince them your company is the company they’ve been looking for all along. What’s going to keep them on from clicking away? An excellent landing page, that’s what. Crafting the perfect landing page, however, isn’t as easy as it sounds. It’s about knowing what your goals are, who your competition is, and who your readers are. But that’s just half of it.   In the World of Online Marketing, Content is King   In 1996, Bill Gates penned an essay titled “Content is King”, which outlined his predictions for the future of the World Wide Web. Content, Gates wrote, is central to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

9 Steps to Market Your Small Business with Facebook

    Marketing your small business doesn’t have to cost a fortune. The internet is full of tools you can use to get your brand out there, open up new markets, and ultimately, create leads. In 2019 there’s no better way to do that than with Facebook! Marketing your business on Facebook is an easy way to engage with your current clients, find new clients, manage your reputation, boost your search ranking, build a brand-image, and launch advertising campaigns direct to the people who want your services. And although Facebook can feel overwhelming at times, it’s pretty straightforward once you know how to use it. Here’s a step-by-step guide on how to make the most of your Facebook business page and create new leads!   1. Create a Facebook Business Page with Accurate Information   If you want to use Facebook to market your business, you’re going to need a […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

9 SEO Tricks that Will Improve Your Ranking on Google

  Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Google Penalties: What Are They and What Do I Do If I Have One?

Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content you write, your site struggles to crack the bottom of the second page. It doesn’t seem to be on the search engine results page at all. What gives? Well, believe it or not, you might have been hit with a Google penalty. A Google Penalty? […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

7 Ways to Promote Your Small Business During Boxing Week

For better or worse, the lull of Christmas is short-lived. Months of excited (and frequently extravagant) holiday shopping lead up to a joyous, relaxing day of gift-giving and celebrating with loved ones. The momentary pause in buying, however, is brief. When the clock strikes midnight on December 26th, it signals the beginning of one of the busiest shopping weeks of the year: Boxing Week. Shoppers ambitious enough to brave the crowds during Boxing Week are greeted with deals, discounts, and door crashers galore. The promise of cost savings and limited quantities can entice even the most frugal consumer to keep on shopping. Corporations prepare for the Boxing Day onslaught all year round, putting together exclusive, nationwide incentives to bring in the buyers. Small businesses can get in on the action, too! By offering promotional specials and initiatives over the Boxing Day week, you’ll help to keep business booming over the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

The SEO Tips You Need To Boost Your Law Firm

The SEO Tips You Need To Boost Your Law Firm

The Most Effective SEO For Lawyers Search Engine Optimization, or SEO, is of the best ways to increase the digital reach of your business. Nowadays, consumers go to online reviews, judge websites for authority, and even unknowingly discriminate based on search rankings. Curious? Here are some fun facts about search engine users, according to Search Engine Journal: The top five search engine results get 75% of user clicks. Two-thirds of users ignore the paid ads on the search engine results page (SERP), even though they usually are at the top of the results. Consumers tend to focus on the organic results, rather than companies who paid to rank. A whopping 75% of users never scroll past the first page of search engine results.  So, it’s clear that you need to rank high on the searches of your potential customers in order to generate leads, and you need to do it […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

How to Use AdWords – A Simple Guide for Small Business Owners

How to Use AdWords

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Proven Ways Marketing Experts Transform Websites Into Moneymakers

3 PROVEN WAYS MARKETING EXPERTS TRANSFORM WEBSITES INTO MONEYMAKERS

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.