LinkNow Media Blog Category: Lead Generation

The Average Search Query Is Getting Longer: Here’s How To Adapt Your Content

Overview As AI-driven technologies like ChatGPT and Google’s Gemini continue to shape search behavior, the length and complexity of search queries are evolving. Consumers are now using longer, more specific search phrases, which presents both challenges and opportunities for businesses. In this blog post, LinkNow Media explores these changes and how you can adapt your content strategy to this new search landscape. Highlights •What Are Long-Tail Search Terms? •What Aren’t Long-Tail Search Terms? •How Are LLMs Changing Search Behavior? •Transform Marketing Campaigns by Targeting Long-Tail Keywords •Your Content Creation Needs To Be More Comprehensive •How Do You Adapt Your Content Strategy? •Personalize the User Experience •Looking Ahead: The Future of Search in the LLM Era •Thriving in a Changing SEO Landscape Introduction One of the most notable trends in SEO is the increasing length and complexity of search queries. Gone are the days when simple, two- or three-word searches dominated. […]

We Wrote the Book on Small Business SEO

Introducing a Small Business Owner’s Handbook for Online Success Overview Small business owners manage a wide range of responsibilities, from early planning to bringing their business ideas to life. As a company that started small, LinkNow Media understands the effort you put in every day. We also know that when reliable answers are available and trusted industry advice is within reach, there’s no need to approach things the hard way. Our book, The Ultimate Guide To Marketing Online, makes it possible to wade through all the conflicting information you’ve seen and heard about online marketing and master the fundamentals of search engine optimization (SEO). We’re excited to give you a sneak peek at what you can expect to learn from it in this blog. Introduction Our book provides straightforward answers to your key questions about building a website for your brand. It explains how to use SEO to your advantage […]

How To Create More Leads for Your Pest Control Business

Overview The fundamentals of running a business once focused on setting up shop and maintaining smooth operations. Today’s digital world and competitive markets demand a new foundation that necessitates the generation and steady flow of quality leads to keep business thriving. In the pest control industry, having a solid lead generation strategy is essential. This guide explores proven methods to boost lead flow. With LinkNow Media’s digital marketing expertise, you’ll gain tools to ensure a dependable source of new clients. Introduction For pest control companies, generating a steady stream of quality leads is an absolute must for business growth and a consistent schedule of appointments. Whether you’re just starting out or looking to boost your numbers, mastering lead generation can transform your company from getting just a few inquiry calls daily to having your phones ringing off the hook. But running a pest control business is demanding enough—who has […]

What Questions Should You Ask Before Buying a Website?

Buying a website is a major investment, and it’s not a decision you want to rush into. Like buying a house or a car, you must do your due diligence. Asking questions is critical because it helps you uncover any hidden issues and assess the site’s true value. In this guide, we’ll delve into the key questions you should ask before taking the plunge into buying a new website. What Are Common Risks When Acquiring an Existing Website? The last thing you want is to invest your hard-earned money in a website, only to realize that it’s not what you thought. Below are some common risks associated with buying a website: •Overvaluation: The website may be priced higher than its actual worth, often due to inflated traffic or revenue claims. •Legal problems: You may run into intellectual property disputes, especially if the website uses unlicensed content or trademarks. •Revenue […]

Everything You Know About Online Marketing Is Wrong

Online marketing strategies are sometimes only effective temporarily due to advancing search algorithms and shifting user behaviors. Today’s standards render many of yesterday’s best practices obsolete or insufficient. What you need is a strategic, user-centered approach for visibility that endures. Are You Holding on to Any Outdated Beliefs? Keyword Stuffing More Content = Better Ratings Backlink Quality Over Quantity Thinking Traffic Alone Guarantees Conversions Relying solely on Paid Ads for visibility Ignoring Mobile Optimization Treating SEO as a One-Time Fix Citations Aren’t Helpful for SEO Negative Reviews Are a Disaster Introduction When SEO was still in its infancy, online marketing revolved around various quick-fix tactics like keyword stuffing and excessive backlinks. Many of these martyred (and often simply discarded) practices gave short-term results but created long-term issues for brands’ online visibility. Today, online marketing necessarily entails a strategic, user-focused approach to keep up with constantly changing algorithms and audience […]

The Secret to Dominating Your City as a Plumbing Business

Overview If you want to make your plumbing business the go-to choice in your city, a strong local SEO strategy is essential. In this blog, LinkNow’s digital marketing experts will break down actionable steps plumbing companies can take to improve their online visibility and attract more local customers. From optimizing your Google Business Profile to writing content that resonates with your community and ideal customer, discover how a finetuned local SEO plan can get you ahead of your competition. Introduction Building a strong local presence is key to long-term success for plumbing businesses looking to stand out and attract more clients in their area. With the right local SEO strategies, you can increase your visibility, attract more local leads and potential customers, and grow your reputation as the go-to plumbing service in your area. Here, you’ll find effective tips and proven strategies to help your plumbing business dominate local […]

The Marketing Secret Your Competitors Don’t Want You to Know

In today’s fast-paced digital landscape, businesses are constantly looking for ways to get ahead of their competition. Marketing strategies are evolving, and staying competitive now requires more than just having a presence on social media or sending out the occasional email campaign. Automation has become a real game-changer—and your competitors have likely already embraced it in ways big and small. From automated email sequences to real-time social media scheduling, automation allows businesses to streamline processes and maximize efficiency. The truth is, automation is no longer just a nice-to-have—it’s now a necessity. If you want to compete effectively in today’s crowded marketplace, you need to embrace automation. Join LinkNow as we explore automation, how it’s evolved, and where it’s headed. Automation Is the Cornerstone of Digital Marketing If you’ve noticed that your competitors are always one step ahead—responding to customers faster, launching campaigns more frequently, and maintaining an engaging online presence […]

How Do You Get the Top Spot on Google Maps?

When your business appears in the top spot on Google Maps, people nearby and looking for products and services like yours are much more likely to click your link and learn more about what makes you the best at what you do. That’s because appearing in the Google Map pack is a lot like getting an endorsement from the search giant itself. This distinction shows searchers that your business is most likely to match what they’re looking for. In this blog, LinkNow Media’s search engine optimization (SEO) experts explain Google Maps and how it helps your business gain the visibility it needs to grow. We’ll go over which ranking factors to be aware of and how to optimize each element to capture a coveted top spot. What Is Google Maps and Why Is the Top Spot Where Your Business Wants to Be? Google Maps is a navigation tool that […]

How to Make Data-Driven Marketing Decisions

Imagine you’re launching a new product in the days before digital data existed. What information do you have available? You rely on gut feeling, customer surveys, and maybe a few focus groups to predict which audience will respond. With these tools, you might create a campaign that feels right, but you’d have no way to know for sure until the results come in—if they come in at all. Fast forward to the present. You’re faced with the same product launch, but instead of intuition, you have access to real-time data: keyword searches, website traffic patterns, audience demographics, and predictive algorithms that suggest optimal timing and content. Which scenario would you choose to make more informed, effective decisions? In this blog, you’ll see how you don’t have to eliminate intuitive marketing completely, but how data supports and enhances it. Why Does Data Matter in Digital Marketing? Let’s start with a […]

How To Get More Reviews for Your Business

Say you need a plumber, and someone tells you that the plumber they hired fixed all their issues quickly and at a great price. Rather than sorting through a bunch of other options, you’ll probably give that plumber a call. Online reviews work in the same way. Reviews are a crucial piece of a small business’ online marketing efforts—but how do you go about getting them? Let the digital marketing professionals at LinkNow guide you through the importance of online reviews, as well as ways to get more for your business. Why Are Customer Reviews Important? Reviews are crucial to your online credibility. Users are accustomed to companies touting their services and products, but positive reviews from past customers speak volumes about your business’ true value. Small businesses especially stand to benefit from reviews. Users searching for plumbers, general contractors, landscapers, roofers, and so on tend to be searching […]

Lead Generation

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