LinkNow Media Blog Category: Social Media Marketing

It’s Not SEO vs. PPC—It’s SEO and PPC

Overview This blog highlights how small businesses can achieve the strongest marketing results by pairing long-term organic SEO with targeted, short-term PPC campaigns—leveraging the unique strengths of each to boost visibility, credibility, and sales. Highlights • What Is Organic SEO? • When Should You Focus On SEO? • What Is Pay-Per-Click Advertising? • When Should You Focus On PPC? • Why Smart Businesses Use Both SEO and PPC • Tips for Using SEO and PPC Together • Mini Case Study: The Synergy of SEO Plus PPC Introduction When it comes to digital marketing, we here at LinkNow are firm believers that it’s not a battle between SEO and PPC—it’s a partnership. Smart businesses know that while SEO builds long-term credibility and organic traffic, PPC delivers fast, targeted exposure when timing matters most. This blog breaks down exactly how—and when—to use each strategy and how combining the two unlocks serious business growth. What Is Organic SEO? When small […]

Google vs. Bing: Comparing the Major Search Platforms in 2025

Overview This blog compares Google and Bing in 2025, breaking down their market share, user demographics, SEO factors, and advertising opportunities to help small businesses maximize their online presence. Highlights • Market Share and User Base • Platform Features & Tools • Ranking Factors and SEO Differences • Paid Advertising Opportunities • Bonus Section: The Rise of Alternative Search Methods Introduction In the battle for online search dominance, Google may wear the crown—but Bing is far from a bystander. While most businesses laser-focus on Google, Bing quietly serves a valuable, often overlooked audience that can boost reach and conversions when used strategically. This guide unpacks what sets these platforms apart in 2025, helping small businesses sharpen their marketing game, tap into diverse audiences, and future-proof their online strategy. Market Share and User Base When it comes to search engines, Google reigns supreme—but Bing quietly commands a niche audience that small businesses shouldn’t ignore. Understanding the […]

LinkNow Case Study: Moving Company in New Jersey

Growing an established business in a competitive market isn’t easy, especially when your competition is just a click away. In late 2021, a New Jersey-based moving company came to LinkNow with a clear goal: they wanted more. This case study takes a closer look at how a strategic combination of a refreshed website, smart SEO, proactive lead management, and a commitment to long-term growth helped them rise to the top of the search results. Established (But Stuck) in a Competitive Market When this New Jersey-based moving company came to us in late 2021, they weren’t starting from scratch. Their business had a modest online presence, with some visibility on Google and a few leads trickling in. However, they were operating in an ultra-competitive space where “good enough” simply wasn’t going to cut it. With fewer than 200 keywords ranking in Google’s top 50, they were barely scratching the surface […]

How Creating a Customer Persona Can Benefit Your Small Business

Overview A customer persona is a fictional profile based on real data that helps businesses understand and reach their ideal customers. This blog explains how to create personas and use them to make smarter, more effective marketing decisions. Highlights •What Is a Customer Persona? •How Does a Customer Persona Benefit Your Business? •How To Create a Customer Persona •How To Use Customer Personas in Your Marketing Strategy •Can Customer Personas Help Even if You Work With a Marketing Company? •Start Making Smarter Marketing Moves Now Introduction Understanding who you’re trying to reach is the foundation of effective marketing. Creating a customer persona brings that understanding to life by turning data into a relatable, detailed snapshot of your ideal buyer. Instead of speaking to a crowd, you’ll know exactly who you’re talking to. This blog will show you how to develop and implement customer personas to sharpen your strategy, improve engagement, […]

What Types of Paid Ads Will Benefit Your Business the Most

Overview When considering investing in paid ads, small business owners need to consider the right platform to align with their goals, budget, and target audience. Making the correct choices can quickly propel both your business growth and visibility. Highlights •Google Ads •Google Shopping Ads •Local Service Ads •Social Media Ads •Get the Most Out of Your Paid Ads With LinkNow Introduction When it comes to digital marketing, paid ads offer one of the fastest paths to visibility—but only if you’re using them correctly. With so many options available, from Google Search to Facebook Ads, understanding which types of ads align with your business goals can make or break your return on investment. In this blog, we’ll explore the most effective types of paid ads for small businesses, outlining the strengths, costs, and use cases of each, so you can confidently invest your budget where it counts most. Google Ads When […]

LinkNow Case Study: Massage Therapist in Orlando

In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services. In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved. Minimal Online Presence The client’s basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead. Low Search Engine Rankings With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in […]

Digital Marketing Best Practices: Why We’re Committed to “White Hat” SEO

Overview Search engine optimization (SEO) is a vital component of digital marketing, but not all SEO practices are effective. White hat SEO is an ethical, sustainable approach that prioritizes long-term success over quick, risky gains. In this blog post, LinkNow Media explores white hat SEO to explain why we’re committed to it, as well as how it differs from black hat techniques. Highlights •Introduction •What Is SEO? •What Is Black Hat SEO? •What Is White Hat SEO? •How Can You Benefit From White Hat SEO Tactics? •What Are the Best White Hat Tactics? •LinkNow Media Is Committed to White Hat SEO Introduction SEO is one of the cornerstones of effective digital marketing. By optimizing your website and content for search engines, you can drive organic traffic to improve your online presence and ultimately help your business grow. However, the effectiveness of SEO practices can vary, with white hat SEO standing […]

The LinkNow Members Area: Unlocking Your Website’s Full Potential

Overview This blog is your ultimate guide to leveraging the LinkNow Members Area to its full potential. Explore how it can transform the way you manage your digital marketing efforts. Introducing the LinkNow Members Area Managing your web design and digital marketing services shouldn’t feel like a hassle—it should empower you to focus on what truly matters: growing your business. That’s why LinkNow created the Members Area, a centralized, user-friendly platform designed to help you get the most out of your partnership with us. In this blog post, we’ll explore all the tools and benefits the Members Area offers, breaking down how each feature can help streamline your digital efforts, save you time, and maximize the value of your services. Whether you’re new to LinkNow or a long-time client looking to take advantage of everything the platform offers, this guide is here to make the most of your digital […]

We Wrote the Book on Small Business SEO

Introducing a Small Business Owner’s Handbook for Online Success Overview Small business owners manage a wide range of responsibilities, from early planning to bringing their business ideas to life. As a company that started small, LinkNow Media understands the effort you put in every day. We also know that when reliable answers are available and trusted industry advice is within reach, there’s no need to approach things the hard way. Our book, The Ultimate Guide To Marketing Online, makes it possible to wade through all the conflicting information you’ve seen and heard about online marketing and master the fundamentals of search engine optimization (SEO). We’re excited to give you a sneak peek at what you can expect to learn from it in this blog. Introduction Our book provides straightforward answers to your key questions about building a website for your brand. It explains how to use SEO to your advantage […]

How To Create More Leads for Your Pest Control Business

Overview The fundamentals of running a business once focused on setting up shop and maintaining smooth operations. Today’s digital world and competitive markets demand a new foundation that necessitates the generation and steady flow of quality leads to keep business thriving. In the pest control industry, having a solid lead generation strategy is essential. This guide explores proven methods to boost lead flow. With LinkNow Media’s digital marketing expertise, you’ll gain tools to ensure a dependable source of new clients. Introduction For pest control companies, generating a steady stream of quality leads is an absolute must for business growth and a consistent schedule of appointments. Whether you’re just starting out or looking to boost your numbers, mastering lead generation can transform your company from getting just a few inquiry calls daily to having your phones ringing off the hook. But running a pest control business is demanding enough—who has […]

Social Media Marketing

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