How to Take Advantage of User Intent for SEO

For a lot of small business owners, the world of SEO can seem overwhelming. If understanding the mysterious ranking systems that Google uses is hard enough, keeping up with the constant changes can feel downright impossible. Over the years, SEO experts have developed a few metrics that can help businesses to understand how searchable their pages are. These metrics give us hard facts about what works and what doesn’t. For SEO professionals like us, these numbers help explain to clients how well their pages are doing. The most important ones are: keyword and search engine rankings organic web traffic backlinks volume of searches conversion rates The problem is, Google often changes the things they prioritize. Which explains why user intent has become something of a game changer. User intent allows marketers and small business owners to determine a constant element in SEO. An element that Google puts before everything else. […]

Eve Mendelovitch

Author: Eve Mendelovitch

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10 Online Marketing Tricks to Take Your Landscaping Business to the Next Level

Remember the days when you’d open your mailbox in the morning and find a bunch of postcards and flyers advertising local services? You’d collect them all, put them on the kitchen table, and two days later throw them in the recycle. And two days after that you’d be looking at your lawn, wondering why it had all these yellow patches and think, ‘Didn’t I just see a flyer for lawn care services?’ Then you’d spend ten minutes digging around in the trash trying to find that flyer. It was a routine. A ritual. Something no one enjoyed, but everyone misses. And the fact is, it used to work really well. In those pre-Internet days, most landscaping companies were able to generate leads by forcing potential clients to rummage through the trash! But those days are long gone. For better or worse, the internet has fundamentally changed the way consumers spend […]

Eve Mendelovitch

Author: Eve Mendelovitch

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Twitter: An Incredible Tool to Rehabilitate Your Business’s Image

Twitter is a social media that was launched in 2006 and quickly became one of the most important and popular sites on the web. With 330 million active monthly users worldwide, you probably already know that Twitter is a good way to reach out to potential customers and build an engaging brand presence. But did you know that Twitter is also one of the best ways to manipulate your search results and maintain better control over the content that clients see when they search for your business? SearchEngineLand reports s that obtaining a Twitter search carousel takes up a massive amount of vertical space. If you have negative reviews or contributor’s pages jockeying for space on your search result, you know the value of gaining control over what displays on search pages for your brand or business. But are there other ways to use Twitter to increase the reach of […]

Eve Mendelovitch

Author: Eve Mendelovitch

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Facebook’s Local News Feed Twist Is Going Global

They say that all politics are local and if Facebook is any type of indicator, then it looks like all news may be now too! In January 2018, Facebook committed to surfacing more localized news within its News Feed. This means that users across all regions and with all operational languages are now more likely to be seeing more localized news in the Facebook News Feed than may have previously been the case. Given the ongoing data leaks furor that is currently engulfing the social media giant, it is perhaps no surprise that this announcement has flown under the media radar somewhat. However, the reality of the situation is that this does not mean that it is any less important. The local-led emphasis that Facebook has taken to its News Feed has the potential to revolutionize the news, media and content fields as users are now going to be targeted […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Twitter: An Incredible Tool to Rehabilitate Your Business’s Image

Twitter is a social media that was launched in 2006 and quickly became one of the most important and popular sites on the web. With 330 million active monthly users worldwide, you probably already know that Twitter is a good way to reach out to potential customers and build an engaging brand presence. But did you know that Twitter is also one of the best ways to manipulate your search results and maintain better control over the content that clients see when they search for your business? SearchEngineLand reports that obtaining a Twitter search carousel takes up a massive amount of vertical space. If you have negative reviews or contributor’s pages jockeying for space on your search result, you know the value of gaining control over what displays on search pages for your brand or business. But are there other ways to use Twitter to increase the reach of your […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

White-Hat SEO: How Playing by the Rules Can Help You Win

If you want to make sure that your website ranks well on Google without facing any potential penalties that could end up hurting your brand, then you need to look take a close look at white-hat SEO. If you are unsure about what white-hat SEO really is and want more information about how this approach can help take your business to the next level, then don’t worry because we at LinkNow Media are here to help explain everything you need to know. The first thing that you need to understand about white-hat SEO techniques is that they are the most legitimate means of increasing your business’s visibility, and any dividend that you obtain from this endeavour will enhance your site’s online ranking capabilities without the risk of any penalties being incurred. One of the biggest concerns that many business owners have about adopting white-hat SEO techniques is that if they […]

Eve Mendelovitch

Author: Eve Mendelovitch

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7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

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How to Use Online Marketing to Get More Customers In Your Restaurant

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

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How Small Businesses Can Benefit From Social Media Campaigns

A social media campaign can create big returns for a small business. Check out how you can use the power of social media to generate more business. The consumer marketplace is a competitive arena for the small business owner. Reaching and maintaining a beneficial position in the market can be challenging. And when your business dollar is reliant on a steady stream of customers a good marketing strategy is essential. What can the small business owner do to boost his sales opportunities? When you’re the main man in a small business it is not always easy to find the time for marketing. This is where a social media campaign can help to drive business, acquire new customers, and generate revenue. The astute business owner leverages social media to increase his market reach and source new customers. So how can this system work for you? What is a Social Media Campaign? […]

Eve Mendelovitch

Author: Eve Mendelovitch

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