LinkNow Media Blog Category: Social Media Marketing

How to Create Content That Converts

If you’re a business owner, creating content that resonates with your target audience isn’t just an option—it’s the foundation of success. Compelling content will capture your dream clients’ attention, guide them through their buyer’s journey, and ultimately drive conversions. But it’s not as simple as stringing together words and sentences—it takes planning and strategizing. With the abundance of information available online, it’s essential to craft content that stands out, informs, engages, and compels your audience to take action. In this comprehensive guide, we’ll explore proven strategies and methods to help you create content that converts, ensuring your efforts yield tangible results. Know Your Target Customer Avatar Before creating content, you need to know your audience, aka your target customer avatar. With a customer avatar, you can generate a buyer persona that explores the mindset, priorities, decision-making factors, and path that influence prospective customers’ choices. Having insight into this data […]

Why You Need Review Software Immediately

Online reviews are the bread and butter of any local business looking to thrive on search engines—but getting even the most satisfied customers to leave a review is often easier said than done. Minimizing the steps required and keeping things as straightforward as possible is one of the best ways to help encourage reviews for your business, and this can be achieved with review software. In this blog post, we’ll be examining the benefits of investing in review software and why you could be leaving money on the table without it. If that sounds applicable to your business, you’ll want to keep reading. Online Reviews: As Good As Gold There’s a good chance you’re already aware of the pivotal role that reviews can play when it comes to finding success online, but just in case, let us really emphasize their importance. According to a 2023 study by BrightLocal, a […]

Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images

Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]

How to Dominate Google in 2022

A grey skyscraper rises in the background. In the foreground, caption says: Digital marketing made easy.

If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections: The local search pack The organic search results Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

10 Ways to Promote Your Blog on Google

A woman, smiling, holds a megaphone to her mouth. Caption says: 10 tips to grow your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

4 Big Benefits of Blogging (and Why Even Contractors Should Do It)

Background shows a workspace with a laptop, notebook, and teapot. Caption says: 4 reasons every business needs a blog.

teIf you’re not blogging in 2022, you’re leaving a lot on the table. Blogging helps put eyes on your business. It helps build trust with your audience—and with Google. Even contractors like roofers, plumbers, and general contractors are reaping the rewards, using it to scale up and build their brands simultaneously. If you’re not, you’re losing out. With that in mind, let’s look at 4 concrete reasons every business—including contractors—needs a blog. 1. The Cheapest Way to Increase Traffic Content is king when it comes to search engine optimization, and keeping a blog means that your website will be updated regularly with indexable pages. Try focussing your blog posts around topics that are related to your industry and include keywords and terms that promote your overall SEO strategy. Without a blog, a good chunk of the clicks on your website will likely come from people already familiar with your business […]

7 Ways to Promote Your Blog Online [2022]

A woman sits cross-legged with a laptop on her lap. Text says: 7 ways to promote your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

5 Tips For Creating Google Business Posts

Your Google Business Profile (formerly Google My Business, GMB) is one of the most powerful marketing tools at your disposal. And Google Business Posts are one of the best ways to leverage it. If you already have a Google Business Profile but aren’t sure how to make the most of it, this post is for you. Here are 5 tips to create Google Posts that not only generate clicks but also turn visitors into customers. These are quick, measurable, and easy-to-use tips to power your web presence and grow your ranking on Google. Best of all, they’re completely free. Let’s dive in. 1. Professional Images The first thing anyone will notice about your Google Posts is your chosen image. This can be in the form of a photo or video, and for both, make sure you’re using high-quality, eye-catching visuals that send a message about your business. Original images are […]

5 Easy Steps to Build a Stellar Social Media Presence

In 2021, he importance and relevance of social media is undeniable. With over a billion people on Facebook alone, most folks are engaged on these platforms in some capacity, especially in the western world. Creating a strong social media presence is an invaluable resource for small businesses. Still, many business owners struggle to find the time to develop a strategy that works for them. Besides hiring an exuberant young person to create TikTok dances promoting your business, there are a few other strategies to engage with your audience, build a following, and share your business with the world. Keep reading to find out more! 1. Choose the Right Platform Different social media platforms cater to different demographics. When working on your social media strategy, it’s important to identify your target audience and go where they’ll see you. Facebook is a good catch-all choice: It’s by far the most used platform […]

Social Media Marketing

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