How Do You Get the Top Spot on Google Maps?

  When your business appears in the top spot on Google Maps, people nearby and looking for products and services like yours are much more likely to click your link and learn more about what makes you the best at what you do. That’s because appearing in the Google Map pack is a lot like getting an endorsement from the search giant itself. This distinction shows searchers that your business is most likely to match what they’re looking for. In this blog, LinkNow Media’s search engine optimization (SEO) experts explain Google Maps and how it helps your business gain the visibility it needs to grow. We’ll go over which ranking factors to be aware of and how to optimize each element to capture a coveted top spot. What Is Google Maps and Why Is the Top Spot Where Your Business Wants to Be? Google Maps is a navigation tool that […]

Sasha Peck

Author: Sasha Peck

About Sasha Peck

About Sasha Peck: Sasha is an Editor and Content Specialist who infuses more than a decade of digital marketing and on-page SEO experience into every word. She holds a Diploma in Business Administration with a concentration in Marketing from NSCC, where she received the highest recognition award for her marketing abilities. Sasha is constantly motivated to create streamlined user experiences and is a master of mining and selecting impactful keywords to boost engagement and generate leads and conversions. When she’s not innovating on her keyboard, she enjoys gardening, cooking, construction, and science documentaries.

How To Get More Engagement With Interactive Content

How to get more engagement with interactive content

  In today’s fast-paced digital landscape, simply having a presence online is not enough. The key to standing out and making a lasting impression lies in how you engage with your audience. One of the most effective ways to capture attention, hold it, and convert it into tangible results is through interactive content. Interactive content is a powerful tool that can boost engagement, drive more business, enhance your web presence, and differentiate your brand in a crowded market. Join LinkNow Media as we explore the benefits of interactive content. Before long, you’ll know exactly what to do when the time comes to revamp your content strategy. What Is Interactive Content? Interactive content invites users to participate actively, making the experience more memorable and impactful. This active participation leads to higher engagement rates, longer time spent on your website, and an increased likelihood of conversion. Interactive content is valuable because it […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

How to Make Data-Driven Marketing Decisions

  Imagine you’re launching a new product in the days before digital data existed. What information do you have available? You rely on gut feeling, customer surveys, and maybe a few focus groups to predict which audience will respond. With these tools, you might create a campaign that feels right, but you’d have no way to know for sure until the results come in—if they come in at all. Fast forward to the present. You’re faced with the same product launch, but instead of intuition, you have access to real-time data: keyword searches, website traffic patterns, audience demographics, and predictive algorithms that suggest optimal timing and content. Which scenario would you choose to make more informed, effective decisions? In this blog, you’ll see how you don’t have to eliminate intuitive marketing completely, but how data supports and enhances it. Why Does Data Matter in Digital Marketing? Let’s start with a […]

Ryan Borsellino

Author: Ryan Borsellino

About Ryan Borsellino

Leveraging his background in screenwriting and creative writing, Ryan is a content writer who weaves narratives into his work, making it not only informative but also compelling and memorable for readers. When he’s not writing, Ryan enjoys exploring other pursuits such as reading fiction, hitting the golf course, and going for runs with his dog.

How To Get More Reviews for Your Business

How To Get More Reviews for Your Business

  Say you need a plumber, and someone tells you that the plumber they hired fixed all their issues quickly and at a great price. Rather than sorting through a bunch of other options, you’ll probably give that plumber a call. Online reviews work in the same way. Reviews are a crucial piece of a small business’ online marketing efforts—but how do you go about getting them? Let the digital marketing professionals at LinkNow guide you through the importance of online reviews, as well as ways to get more for your business. Why Are Customer Reviews Important? Reviews are crucial to your online credibility. Users are accustomed to companies touting their services and products, but positive reviews from past customers speak volumes about your business’ true value. Small businesses especially stand to benefit from reviews. Users searching for plumbers, general contractors, landscapers, roofers, and so on tend to be searching […]

Noah Stevens

Author: Noah Stevens

About Noah Stevens

Noah is a content editor who began writing website content in 2015 and has since written and edited content for a wide variety of platforms and purposes. With a Master’s in English Literature, he relies on his academic training and love of language to create natural yet strategic SEO-driven content. Noah’s spare time is mostly consumed by all things books and soccer—he’s a passionate Arsenal fan who frequently walks around the house dribbling a small ball as he thinks.

How To Get Rid of Negative Online Reviews (And What To Do if You Can’t)

How To Get Rid of Negative Reviews

  With platforms like Google Business Profile becoming the go-to source for customer feedback, negative reviews can significantly impact your brand’s image and, ultimately, your bottom line. What do you do when a scathing review pops up on your profile? Allow the experts at LinkNow Media to walk you through the process. This guide will explore how to handle negative Google Business Profile reviews, the common reasons people leave them, when you can have them removed, and how to respond effectively when a review is legitimate. Why Do People Write Negative Reviews? Before diving into how to address negative reviews, it’s essential to understand why they occur in the first place. People leave negative reviews for a variety of reasons, often stemming from a perceived bad experience. Here are some common causes of negative reviews: •Poor customer service: If your customers feel they were treated rudely or their concerns weren’t […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.