How to get ahead using social media

Social media websites (sites like Facebook, Twitter, and Google Plus) are one of the single most effective ways for business owners to connect to customers, potential customers, and their communities. These websites are the 21st century version of the town square, where people gather to talk about their experiences and interests. Whether you’re already using social media to promote your business or not, you can be sure that your customers are using these sites to talk about you. Make sure that you’re part of that conversation! If you’re a small business owner who has been working to establish a presence for your business online, it’s likely that the last thing you want to think about is devoting more time to the Internet. However, social media gives you the opportunity to interact with the public in unique and positive ways, both promoting your business to new potential customers and building loyalty […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Our new Traffic Solutions can help you beat the competition!

LinkNow Media is pleased to announce our new traffic solutions! We have revamped and repackaged our traffic building services to make sure that our customers can get the products they want and need to make their online ventures a success. And at five different tiers of service, we’re confident we have a great value for everyone. Our new solutions are broken up into five tiers: Emerging, Essential, Essential Plus, Enterprise & Complete. Each of them is a comprehensive SEO solution that will help your website rank well in all the major search engines and help your business reach the next level of success. These new traffic solutions are, across the board, vastly superior to our old traffic-building solutions, both in terms of added services and greater value for their costs. Our Essential solution costs the same as our former Professional solution, but offers a significantly improved suite of services. Our […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to improve your site’s search placement

When anyone uses Google or another search engine to try to find information about a product or service, the search engine will generally return thousands or millions of results. However, Google only shows ten of those millions of results on the first page. The vast majority of people searching the web will find what they are looking for on the first page of results, and the higher a site is placed on the page, the more likely people are to click on it. In fact, nearly a third of all searchers will go with the first search result. If you are trying to promote your business online, you definitely want your website to be on that first page of results, and the higher on the page the better. How to get on the first page If you’re a business owner, it can be incredibly frustrating to see that one of […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to come out on top in a competitive industry

A lot of the advice for small business owners who are hoping to market their businesses online focuses on identifying a list of keywords that are relevant to your business and developing content and marketing focused on those keywords. But what do you do when you work in an industry or an area where those keywords are highly competitive? When you have dozens or hundreds of businesses competing for the same keywords in the same city, it can be extremely difficult to rank well for those keywords in Google searches. It seems like there has to be another way to get your website noticed, and luckily, there are a few. AdWords Google AdWords is an online advertising service that Google has integrated into their web searches, and they provide you with a variety of tools you can use to gain an edge in a competitive marketplace. AdWords is a pay-per-click […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.