How Creating a Customer Persona Can Benefit Your Small Business

How Creating a Customer Persona Can Benefit Your Small Business

Overview A customer persona is a fictional profile based on real data that helps businesses understand and reach their ideal customers. This blog explains how to create personas and use them to make smarter, more effective marketing decisions. Highlights •What Is a Customer Persona? •How Does a Customer Persona Benefit Your Business? •How To Create a Customer Persona •How To Use Customer Personas in Your Marketing Strategy •Can Customer Personas Help Even if You Work With a Marketing Company? •Start Making Smarter Marketing Moves Now Introduction Understanding who you’re trying to reach is the foundation of effective marketing. Creating a customer persona brings that understanding to life by turning data into a relatable, detailed snapshot of your ideal buyer. Instead of speaking to a crowd, you’ll know exactly who you’re talking to. This blog will show you how to develop and implement customer personas to sharpen your strategy, improve engagement, […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

Privacy, Security, and Accessibility: What Every Small Business Needs To Know

Privacy, Security, and Accessibility

Overview Meeting privacy, security, and accessibility standards is now a requirement—not a choice—for small businesses online. Falling short can lead to fines, legal action, and a loss of customer trust. This guide breaks down the core areas small business owners need to understand to operate safely and credibly online. It covers privacy laws in both the United States and Canada, Secure Sockets Layer (SSL) encryption, Americans with Disabilities Act (ADA) accessibility, cookie policies, and practical steps to keep your website compliant. Highlights • Why Compliance and Security Should Be a Priority • Key Terms Every Business Owner Should Know • How Small Businesses Collect and Use Data • Major U.S. Privacy Laws and Associated Considerations • Canadian Privacy Laws and Accessibility Guidelines • Cookie Banners and Policy Requirements • ADA Compliance and Website Accessibility • What Happens if You Don’t Comply • How To Build a Compliant and Secure Website • Ongoing Compliance Is a Business Essential • LinkNow Security Bundle […]

Lindsey Barr

Author: Lindsey Barr

About Lindsey Barr

Lindsey is the editor in chief at LinkNow. She holds a BA in political science from McMaster University and an MA in conflict studies from the University of Ottawa, where she sharpened her skills in diplomacy, public relations, and knowing exactly when to hit "reply all." She leads a team of razor-sharp content creators, fiercely defends the Oxford comma, and believes in the power of words—especially the ones that get results and start conversations. Outside of work, she mentors young women breaking into the marketing field, dominates city bike lanes with suspicious confidence, and once ran the Brighton Marathon just to prove a point.

What Is UX and Why Does Building Your Web Platform Around It Matter?

What Is UX and Why Does It Matter

Overview By now, you’ve heard the word “user experience” or “UX” repeatedly, and you know websites that center around it are stepping ahead of their competitors in major search engine results pages (SERPs), like Google, for example. Now, you need to know what UX is, what it looks like, why it works, and how to put it into practice and apply it to your site. The UX developers and search engine optimization (SEO) specialists at LinkNow have our ears to the ground. We know you want a straightforward guide explaining the fundamentals of building a rewarding user experience into your web platform, so we’ve created the following blog. Don’t spend time wading through walls of information when we’ve broken it all down right here. Highlights •What Is UX Website Design? •How To Build a UX-Optimized Website •An Overview of SEO •How SEO and UX Principles Work Together? •How Do You […]

Sasha Peck

Author: Sasha Peck

About Sasha Peck

About Sasha Peck: Sasha is an Editor and Content Specialist who infuses more than a decade of digital marketing and on-page SEO experience into every word. She holds a Diploma in Business Administration with a concentration in Marketing from NSCC, where she received the highest recognition award for her marketing abilities. Sasha is constantly motivated to create streamlined user experiences and is a master of mining and selecting impactful keywords to boost engagement and generate leads and conversions. When she’s not innovating on her keyboard, she enjoys gardening, cooking, construction, and science documentaries.

What Questions Should You Ask Before Buying a Website?

  Buying a website is a major investment, and it’s not a decision you want to rush into. Like buying a house or a car, you must do your due diligence. Asking questions is critical because it helps you uncover any hidden issues and assess the site’s true value. In this guide, we’ll delve into the key questions you should ask before taking the plunge into buying a new website. What Are Common Risks When Acquiring an Existing Website? The last thing you want is to invest your hard-earned money in a website, only to realize that it’s not what you thought. Below are some common risks associated with buying a website: •Overvaluation: The website may be priced higher than its actual worth, often due to inflated traffic or revenue claims. •Legal problems: You may run into intellectual property disputes, especially if the website uses unlicensed content or trademarks. •Revenue […]

Dillon Yang

Author: Dillon Yang

About Dillon Yang

About Dillon Yang: Dillon is a content writer with a deep passion for all things related to SEO and digital marketing. He is dedicated to creating engaging and informative content that not only captures his clients' unique brand voice but also helps them to improve their online presence. In his free time, Dillon enjoys staying active in the gym, gaming, and visiting coffee shops.

How Much Should a Website Cost?

How Much Should a Website Cost?

  Whether you’re launching a new business or rebranding, one of the first things you should consider is how much your website should cost. However, balancing your budget with the website you need can be challenging. It’s also often hard to know what you’re actually paying for and whether you’re truly getting the best value for your money. Website development costs can vary greatly, depending on factors like design complexity, functionality, the content management system (CMS) used, hosting plans, and ongoing maintenance. We understand this can be overwhelming. To make things simpler, we’ve created this guide to break down website costs across different tiers, from simple websites to advanced e-commerce platforms. What Factors Influence the Cost of a Website? Before diving into the numbers, it’s essential to understand the key factors that influence the overall cost. While most hosting providers and digital media companies offer base pricing, the final cost […]

Maria Kalomiris

Author: Maria Kalomiris

About Maria Kalomiris

Maria is a professional copywriter specializing in SEO, with a diverse portfolio spanning multiple industries. Holding a diploma in Public Relations with a specialized focus on Crisis Management Writing, she brings a unique and valuable skillset to her craft. Particularly passionate about writing updated and informative content in the health and fitness niche, Maria is also a dedicated freelancer who continuously invests in her professional development through ongoing education. When she's not crafting compelling content, you'll find her working out in her home gym, exploring horse-themed social media pages, or exploring the backroads looking for hidden gems.

Why Mobile Experience Matters in 2024

  You see a lot while going about your day, and there’s no end to what it might remind you to do. You see an ad for a car and remember your brakes have been squealing. You see water dripping off a tree’s leaves and remember your tap has been leaking. In these moments, will you wait until the next time you’re at a computer to look up the nearest auto shop or a plumber in your area? In all likelihood, you’ll pull out your phone and search then and there before you forget. Smartphones are an increasingly common way to access information online. Optimizing your site for mobile searches can dramatically improve your online presence and lead to valuable new business, but how do you do it? In this blog, the team at LinkNow will explain the importance of optimizing your site for mobile devices and some key techniques […]

Noah Stevens

Author: Noah Stevens

About Noah Stevens

Noah is a content editor who began writing website content in 2015 and has since written and edited content for a wide variety of platforms and purposes. With a Master’s in English Literature, he relies on his academic training and love of language to create natural yet strategic SEO-driven content. Noah’s spare time is mostly consumed by all things books and soccer—he’s a passionate Arsenal fan who frequently walks around the house dribbling a small ball as he thinks.

LinkNow Tech Support Frequently Asked Questions

LinkNow Tech Support Frequently Asked Questions

We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Josh Wilson

Author: Josh Wilson

About Josh Wilson

About Josh Wilson: Josh is a content writer who strives to create SEO-optimized copy that excites readers. With experience as a freelancer and editor and a background in creative writing, he specializes in long-form and custom content. Josh is always looking to push the limits of language and provide clients with personalized content that helps drive traffic and customers to their business. With a Master’s in Information Studies, Josh is also an archivist and research specialist passionate about satisfying diverse information-seeking needs. As part of LinkNow’s Content team, he leverages his academic background and research expertise to support clients and write powerful copy. In his spare time, Josh is an avid reader, home cook, and Leeds United supporter.

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

  It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

Jane Willsie

Author: Jane Willsie

About Jane Willsie

Since 2014, when she landed her first editorial role at her undergraduate student newspaper, Jane has continually grown into the passionate, meticulous writer and editor she is today. Entering the marketing field almost a decade ago as an entry-level social media consultant and content writer, Jane has become a strategic data-driven SEO and content marketing specialist able to turn her hand to everything from the perfectly crafted landing page to attention-grabbing email copy. She completed her Master’s degree in English at UBC in 2017—receiving a prestigious SSHRC grant to research feminist South Korean literature’s reception in the English-speaking literary world—and continues to grow her knowledge base every day, consuming research on SEO, content management, social media strategy, and more. Beyond her work, Jane is an avid reader, amateur sewer, and adventurous traveler.

9 SEO Tricks for Insurance Companies

  If you’re not already taking advantage of digital marketing to generate leads for your insurance agency, it’s not too late to get started. SEO should be a key component of every insurance company’s marketing strategy. At LinkNow, we have put together a list of 9 SEO strategies to help insurance companies across North America. Follow these tricks and turn your online presence into a lead generating machine—fast! 1. Get a Professionally Designed Insurance Website Gone are the days when your website was nothing more than a glorified business card. Websites nowadays need to be built to generate leads. They have to work for you. You need a website that quickly converts clients by communicating to readers who you are, what you do, and how to contact you. It will need to have an impactful and attractive design while also being SEO optimized to rank well in Google searches. To […]

Amanda Piccioni

Author: Amanda Piccioni

About Amanda Piccioni

Prudent in her work as Editor-in-Chief. A perfect balance of austerity and affinity in her role as Head of Content. Prodigious prowess in her abilities as a writer. She's the Swiss Army knife of the content department.