LinkNow Media Blog Category: Reviews

5 Ways for Your Website to Build Trust With Customers and Search Engines

Trust is the foundation of any successful relationship, and that holds true to the one between your website and its visitors. Think back to the last time you made an online purchase or visited a website. What made you trust that particular website? Was it the design, the content, or something else? In this blog post, we’ll share five effective ways for your website to build trust with both your customers and search engines. 1. Ensure High-Quality Content High-quality content is the bedrock of trust. When visitors find your content valuable, accurate, and engaging, they’re more likely to trust your site and return for more. Tips for Creating Valuable Content There are a few key elements to keep in mind when creating high-quality content for your website: •Research thoroughly: Ensure all information is accurate and up-to-date. This involves checking facts and citing credible sources. •Write clearly: Use simple language […]

Why You Need Review Software Immediately

Online reviews are the bread and butter of any local business looking to thrive on search engines—but getting even the most satisfied customers to leave a review is often easier said than done. Minimizing the steps required and keeping things as straightforward as possible is one of the best ways to help encourage reviews for your business, and this can be achieved with review software. In this blog post, we’ll be examining the benefits of investing in review software and why you could be leaving money on the table without it. If that sounds applicable to your business, you’ll want to keep reading. Online Reviews: As Good As Gold There’s a good chance you’re already aware of the pivotal role that reviews can play when it comes to finding success online, but just in case, let us really emphasize their importance. According to a 2023 study by BrightLocal, a […]

The Power of Citations

Let’s face it: you can’t just put your business website online and expect people to find it—let alone instill confidence in your products or services. With so many websites on the internet (and new ones being created every day) search engines need to know that your website is worth showing to their users. This is where the power of citations (also called business directories) really shines. What Are Citations? You may have already heard of citations and their importance, but here’s a quick rundown: citations are entries in online databases that include details such as your company name, address, phone number, website URL, and other relevant details. Citation databases come in a variety of types and sizes, such as local, industry-specific, and general business directories. Having your business listed on a citation database adds credibility and legitimacy to your digital footprint, building trust with both your potential customers and […]

9 SEO Tricks for Insurance Companies

If you’re not already taking advantage of digital marketing to generate leads for your insurance agency, it’s not too late to get started. SEO should be a key component of every insurance company’s marketing strategy. At LinkNow, we have put together a list of 9 SEO strategies to help insurance companies across North America. Follow these tricks and turn your online presence into a lead generating machine—fast! 1. Get a Professionally Designed Insurance Website Gone are the days when your website was nothing more than a glorified business card. Websites nowadays need to be built to generate leads. They have to work for you. You need a website that quickly converts clients by communicating to readers who you are, what you do, and how to contact you. It will need to have an impactful and attractive design while also being SEO optimized to rank well in Google searches. To […]

SEO Dental Marketing for 2020

If you want to stay ahead of the competition, you need a solid SEO strategy to bring in new patients to your dental clinic. At LinkNow, we sat down with our resident SEO specialists and came up with a list of 5 things you can do to improve the SEO for your dental office. Follow our example to generate leads and build your client base now! 1. Build a Search Engine Optimized Website The first thing you need is a great website designed for dental clinic marketing. It should be sleek and professional, designed to express the idea that your practice is friendly, welcoming, and modern. Hire a professional web designer who is a master of typography, website layouts, colour palettes, and SEO. Speed is everything for your website. Our research indicates that you have under 5 seconds to communicate the essential information to your potential clients. That information […]

Get Leads Near You with a Local Search Engine Optimization Service

If you depend on local companies to do business, you need to be searchable on Google Maps, business directories, and other local business platforms. Wondering how you can connect with neighboring customers? With local search engine optimization services from an SEO company like LinkNow, you can reach consumers looking for your services, increase your website’s ranking in local search, and get discovered on Google Maps. In this article, we’re going to explain everything you need to know about local SEO services so that you can be found on the Internet and start growing your business online! Use Google Maps to Boost Your Business As a local SEO company, our clients are always asking: how can I use Google Maps for my business? Google Maps is designed to help consumers find the businesses they need in their local area. When you search for a keyword in Google Maps, it will […]

The Definitive Beginner’s Guide to Plumber’s SEO

Have you tried to do SEO yourself? Are you wasting hours upon hours and getting nowhere? Are you paying a company to market you online with no return? Are you about to give up? We have hundreds of plumbers as clients and know what works, what doesn’t, and how to do it right the first time. Having said that, we’ve decided to put together a blog post that explains the basics of SEO for plumbers in terms that anyone can understand with no experience necessary! In this post, we’re going to break down the basics of SEO for plumbers. During this quick read, you’ll learn: • What makes a killer plumbing website • How a mobile-friendly website will push you to the top of Google • What keywords you should use to make your website rank in Google searches • How to set up a Google My Business for […]

Boost Your Google Ranking with These Review Generation Strategies

Here at LinkNow, we spend a lot of time trying to find ways to improve our client’s Google rankings. The problem is that in SEO, everything takes time. Whether we’re waiting for Google to crawl, index, and rank new pages, or we’re waiting for citations to be updated with correct information—SEO demands patience. But what if we told you there was a way to boost your SEO without waiting? Reviews are the quickest way to improve your ranking on Google. Google especially loves reviews that are detailed, positive, and full of keywords. So, we’ve put together a list of ways for you to get the reviews you need to improve your ranking faster than the competition! No Job Is Complete Until You’ve Asked for a Review After you complete a successful job for a client, there’s a feeling of satisfaction you experience as you drive back to the office. You […]

3 Reasons Why the LinkNow Yelp Reviews Are Higher Than They Look

At LinkNow Media, we take a lot of pride in our work. Whether we’re helping our clients create the perfect website, or improving our marketing services, it’s all about doing good work, all the time. That’s how we managed to build a 10 000-strong (and counting!) client base. And for the 3rd year in a row, we’ve been ranked among the fastest-growing companies in Canada! Which is why the LinkNow Yelp reviews are a sore spot for us. We don’t deserve a 2-star rating on Yelp. After all, we have a 4.4-star rating on Google, a 4.5-star rating on Glassdoor, and a 3.8-star rating on Facebook. So, why is the LinkNow Media Yelp rating so low? To try to get an answer, Wesley Mendelovitch, the President of LinkNow Media, decided to email Yelp: They responded to Wesley’s email with the following: In other words, the […]

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

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