Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

“The Shed at Dulwich”: How a Fake Restaurant Soared to the Top of TripAdvisor (And What it Means for Your Business)

The most interesting soft story in reviews for 2017-2018 is without a doubt the curious case of The Shed at Dulwich. Over the course of seven months, Oobah Butler, a 27-year old freelance writer who works for Vice, managed to transform the shed in the back of his garden into the hottest and most exclusive restaurant in London. The problem? The restaurant didn’t exist. To uncover how Butler pulled off his scheme, we’re going to look at TripAdvisor and how gaming the system with fake reviews was the key to creating The Shed at Dulwich hoax. It All Starts With a Well-Designed Website Journalists have devoted many words to The Shed at Dulwich. I’ll be offering a bit of a recap of some of these points. It seems that Mr. Butler got the idea for his hoax after he was paid to write fake reviews of restaurants on TripAdvisor for […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch