LinkNow Media Blog Category: Reviews

LinkNow Case Study: Power Washing Company in Washington

When a local power washing company in Washington first signed up with LinkNow, they had the tools and the talent, but their online presence was barely making a splash. Fast forward to 2025, and they’re ranking for over 1,500 keywords, dominating local search results, and booking out their busiest season with confidence. How did they go from invisible to unstoppable? This case study reveals the digital strategy behind their dramatic growth and how the right SEO and ad campaign can change everything for service businesses ready to scale. A Strong Start, But Not Enough To Compete When this company first came to us in 2018, they weren’t starting from zero—but they also weren’t standing out. With roughly 100 keywords ranking on Google, they had a decent foundation. That said, in a competitive service market where customers are searching every day for solutions, “decent” wasn’t translating into consistent leads or […]

7 Budget-Friendly Marketing Ideas for Small Businesses

7 Budget-Friendly Marketing Ideas for Small Businesses Overview This blog post outlines seven cost-effective marketing strategies small businesses can implement to drive growth, build trust, and boost visibility without straining their finances. Highlights • Create Valuable Content Your Audience Actually Wants • Leverage Customer Testimonials and Reviews • Use SEO-Friendly Content To Boost Organic Traffic • Maximize Visibility With Google Business Profile and Local Listings • Optimize Your Website’s User Experience (UX) • Invest in Referral and Loyalty Programs • Build Strategic Backlinks Introduction Think you need deep pockets to market like a pro? Think again. Whether you’re just starting out or trying to do more with less, smart marketing doesn’t have to break the bank. From creating valuable content to building trust with customer reviews and boosting visibility with local SEO, this guide reveals seven practical, budget-friendly tactics small businesses can use to get noticed, attract new customers, and grow confidently—without overspending. Create Valuable Content Your […]

The Definitive Digital Marketing Checklist

Overview This blog post presents a comprehensive, step-by-step digital marketing checklist designed to help small businesses establish a strong online presence. Highlights • Create a Professional Website • Claim and Optimize Your Google Business Profile • Invest in Local SEO and Publish Fresh, Relevant Content • Build Authoritative Backlinks • Maintain an Active Social Media Presence • Develop a Review and Reputation Management Strategy • Track Your Progress and Adjust Accordingly Introduction Whether you’re a local contractor, boutique owner, or family-run restaurant, digital marketing is the engine that drives growth. When done right, it helps you reach the right customers in the right place at the right time. But here’s the catch: Many small businesses unintentionally leave money on the table by overlooking critical components of their digital strategy. Maybe the website is outdated. Maybe the Google Business Profile is half-complete. Or maybe no one’s monitoring reviews or publishing fresh content. That’s why LinkNow has created this […]

Google vs. Bing: Comparing the Major Search Platforms in 2025

Overview This blog compares Google and Bing in 2025, breaking down their market share, user demographics, SEO factors, and advertising opportunities to help small businesses maximize their online presence. Highlights • Market Share and User Base • Platform Features & Tools • Ranking Factors and SEO Differences • Paid Advertising Opportunities • Bonus Section: The Rise of Alternative Search Methods Introduction In the battle for online search dominance, Google may wear the crown—but Bing is far from a bystander. While most businesses laser-focus on Google, Bing quietly serves a valuable, often overlooked audience that can boost reach and conversions when used strategically. This guide unpacks what sets these platforms apart in 2025, helping small businesses sharpen their marketing game, tap into diverse audiences, and future-proof their online strategy. Market Share and User Base When it comes to search engines, Google reigns supreme—but Bing quietly commands a niche audience that small businesses shouldn’t ignore. Understanding the […]

How Creating a Customer Persona Can Benefit Your Small Business

Overview A customer persona is a fictional profile based on real data that helps businesses understand and reach their ideal customers. This blog explains how to create personas and use them to make smarter, more effective marketing decisions. Highlights •What Is a Customer Persona? •How Does a Customer Persona Benefit Your Business? •How To Create a Customer Persona •How To Use Customer Personas in Your Marketing Strategy •Can Customer Personas Help Even if You Work With a Marketing Company? •Start Making Smarter Marketing Moves Now Introduction Understanding who you’re trying to reach is the foundation of effective marketing. Creating a customer persona brings that understanding to life by turning data into a relatable, detailed snapshot of your ideal buyer. Instead of speaking to a crowd, you’ll know exactly who you’re talking to. This blog will show you how to develop and implement customer personas to sharpen your strategy, improve engagement, […]

LinkNow Case Study: Janitorial Company in Honolulu

In today’s LinkNow Case Study, we’ll be taking a look at a janitorial company in Hawaii that came to us in need of a digital rescue mission. With a lackluster, outdated website and no marketing budget at all, this business was floundering. In one of the most competitive markets for commercial cleaning, they were invisible. Fast-forward one year, and that same business is dominating page one for some of the most competitive keywords in their niche. How’d we do it? Smart strategy, relentless SEO, and a focus on building trust. Here’s how we took them from digital obscurity to the top of Google. No Digital Footprint To Build From When this Honolulu-based janitorial company first approached us in late 2023, their online footprint was virtually nonexistent. No web presence. No rankings. No clear way for potential customers to find them online—even if they were actively searching. In today’s market, […]

LinkNow Case Study: Massage Therapist in Orlando

In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services. In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved. Minimal Online Presence The client’s basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead. Low Search Engine Rankings With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in […]

Google Now Prioritizes Authoritativeness More Than Ever

Overview Authoritativeness has been a key part of how Google rates websites for many years but is becoming even more important as search engine algorithms evolve. This blog examines the importance of expert opinions and how small business owners can use their authority to their advantage. Highlights •Introduction •Why Google Has Started To Focus on Authoritativeness •The Shift Toward Q&A Formatting and Expert Contributions •How Small Business Owners Can Build Their Online Authority •Need Help Establishing Your Online Authority? LinkNow Can Help! Introduction Google’s search algorithms are constantly evolving, but one factor has become increasingly important: authoritativeness. As misinformation and generic content flood the internet, Google is refining its ranking systems to prioritize high-authority content. This shift means businesses that demonstrate real-world knowledge and industry authority have a greater opportunity to rank higher in search results and attract more qualified leads. For small business owners, this means simply publishing content […]

Digital Marketing Best Practices: Why We’re Committed to “White Hat” SEO

Overview Search engine optimization (SEO) is a vital component of digital marketing, but not all SEO practices are effective. White hat SEO is an ethical, sustainable approach that prioritizes long-term success over quick, risky gains. In this blog post, LinkNow Media explores white hat SEO to explain why we’re committed to it, as well as how it differs from black hat techniques. Highlights •Introduction •What Is SEO? •What Is Black Hat SEO? •What Is White Hat SEO? •How Can You Benefit From White Hat SEO Tactics? •What Are the Best White Hat Tactics? •LinkNow Media Is Committed to White Hat SEO Introduction SEO is one of the cornerstones of effective digital marketing. By optimizing your website and content for search engines, you can drive organic traffic to improve your online presence and ultimately help your business grow. However, the effectiveness of SEO practices can vary, with white hat SEO standing […]

Why More Reviews Lead to More Organic Traffic

Overview Online reviews are a crucial factor in driving organic traffic, enhancing search rankings, and improving customer trust. Search engines prioritize fresh, user-generated content, making reviews a key component of SEO. This LinkNow blog explores how reviews impact your SEO efforts, influencing click-through rates, bounce rates, keyword optimization, and local search visibility. We’ll also look at strategies for getting reviews and making the most of them. Highlights •Introduction •Understanding SEO and Organic Traffic •Customer Reviews and Local SEO •The SEO Benefits of Reviews •What Do Search Engines Consider When Assessing Your Reviews? •How To Get More Reviews •Responding to Reviews: Engagement is Key •How To Make Your Reviews Accessible and Visible •Implementing a System for Regularly Updating Reviews •Stay Optimized and Well-Reviewed With LinkNow Introduction Online reviews are more than just a way for customers to express their satisfaction or dissatisfaction with a product or service—they’re a crucial component of […]

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