Why Choose a Pay-Per-Click Marketing Campaign?

  Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad. Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns. This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns! What is Pay-Per-Click? Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach. As the name may suggest, business owners pay for […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Everything You Need to Know About Google’s E-A-T

  If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

LinkNow Media Awarded a Place on the Globe and Mail’s List of Canada’s Top Growing Companies for 2019

  It’s been a busy year here at LinkNow Media. With growth as our top priority, we managed to surpass our 10 000-client milestone and expand our offices to accommodate our ever-growing staff of nearly 200! And on top of all that, we are proud to announce that LinkNow Media has placed No. 338 on The Globe and Mail’s brand-new ranking of Canada’s Top Growing Companies. It goes without saying that our hard work has paid off—resulting in a three-year revenue growth of 69%. We couldn’t be happier about being recognized for our achievements! Strong Values Are the Key to Success From the very beginning, LinkNow Media was all about helping out the little guy. The family-owned and operated. The independent contractor. The small business owner trying to gain a competitive edge in a market increasingly dominated by big business. Co-founders Wesley Mendelovitch and Sonny Bettan realized that one of […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

LinkNow Media Ranks as One of Canada’s Fastest-Growing Companies on the 2019 Growth 500 List

  We’re thrilled to announce that for the fourth year in a row, LinkNow Media has ranked on the prestigious Growth 500 list for Canada’s Fastest-Growing Companies! Published online at CanadianBusiness.com and Growth500.ca, and in print in Maclean’s magazine, Growth 500 ranks Canada’s Fastest-Growing Companies by five-year revenue growth and celebrates the country’s most successful entrepreneurial businesses. And this year, with a 5-year revenue growth of 242%, we placed at No. 310 on the 2019 Canada-wide Growth 500 list. Looking back on 2019, it’s easy to see why. We more than surpassed our 10,000-client goal. We’re quickly approaching a staff of over 200 employees. And to accommodate all this growth, we even expanded our office space by more than a third. We couldn’t be more excited about what the future holds for LinkNow Media! Join us as we take a look at the people who make it all possible. From […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Why Every Small Business Needs Great Photos for Their Website

  In a time when everyone’s glued to their devices, your business’s visual identity will help you stand out from the crowd. The best way to do that? Include some amazing pictures of your work on your website! Pictures allow your potential clients to put a face to the name, making you more personable and trustworthy. They also play a major role in your branding by showing off the great work you do. Just like reviews, pictures serve as proof that you deserve your great reputation. In today’s blog, we’re going to tell you everything you know about taking amazing pictures for your small business! Use Original Photo Content for Your Business Make sure you’re posting and updating your customers on your business from time to time—don’t just use stock photos. Stock photos are the easy options, but they can be perceived as impersonal and don’t really showcase everything you […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Boost Your Google Ranking with These Review Generation Strategies

Here at LinkNow, we spend a lot of time trying to find ways to improve our client’s Google rankings. The problem is that in SEO, everything takes time. Whether we’re waiting for Google to crawl, index, and rank new pages, or we’re waiting for citations to be updated with correct information—SEO demands patience. But what if we told you there was a way to boost your SEO without waiting? Reviews are the quickest way to improve your ranking on Google. Google especially loves reviews that are detailed, positive, and full of keywords. So, we’ve put together a list of ways for you to get the reviews you need to improve your ranking faster than the competition! No Job Is Complete Until You’ve Asked for a Review After you complete a successful job for a client, there’s a feeling of satisfaction you experience as you drive back to the office. You […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Page Speed a Ranking Factor on Google in 2019?

  Ever search for a company on Google, only to find yourself waiting, waiting, and still waiting for their website to load? Even in the age of high-speed internet, some websites take forever to load. And guess what? If you think it’s frustrating, Google does too. After all, Google’s number one priority is to create an amazing experience for their users. If your page doesn’t load fast enough, Google users will simply return to the search results page. The result is that Google will view your page as less relevant than your competition. That means lower rankings, and fewer leads. That’s why you need to read on to make sure you’re up to date on page load speed—one of the most important SEO ranking factors! What is Page Load Speed? Page speed, or site speed, refers to the length of time it takes for your website to load on someone’s […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Get the Perfect Website for Your Painting Business

  Whether you’re running a residential or commercial painting business, you need a website. It’s a great way to market yourself, establish your reputation and generate leads. It shows potential clients who you are and gives current clients an easy way to get in touch. And while you know your business inside-out, you might not know what makes a killer website. So, we’ve put together a list of the 5 most important things to know about getting a website for your painting business. We cover the whole range of topics from the reasons why you need a website to the basics of sales-driven design and creating content that ranks on Google search. Read on and let us know what you think in the comments!   1. Do You Really Need a Website for Your Painting Company?   Yes! The first thing you need to get started online is a website. […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

3 Reasons Why the LinkNow Yelp Reviews Are Higher Than They Look

  At LinkNow Media, we take a lot of pride in our work. Whether we’re helping our clients create the perfect website, or improving our marketing services, it’s all about doing good work, all the time. That’s how we managed to build a 10 000-strong (and counting!) client base. And for the 3rd year in a row, we’ve been ranked among the fastest-growing companies in Canada! Which is why the LinkNow Yelp reviews are a sore spot for us. We don’t deserve a 2-star rating on Yelp. After all, we have a 4.4-star rating on Google, a 4.5-star rating on Glassdoor, and a 3.8-star rating on Facebook. So, why is the LinkNow Media Yelp rating so low? To try to get an answer, Wesley Mendelovitch, the President of LinkNow Media, decided to email Yelp:     They responded to Wesley’s email with the following:     In other words, the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What Was the Google Indexing Bug?

  Last Friday, the SEO world was sent into a frenzy. Webpages from all over the globe, of every type, from every industry, were suddenly and mysteriously de-indexed by Google. They had simply vanished from the search engine. In some cases, it was whole sites. In others, it was a page or two. On forums, blogs, Twitter, Facebook, and all around the LinkNow Media office, we all cried out in unison: WHAT HAPPENED?   Who Was Affected by the Indexing Bug?   From all our current information, websites of all type and from every corner of the globe were affected. There doesn’t appear to have been any reason behind it. There was speculation that it affected sites which had been helped by the March core update. But no one could confirm this. As far as we can tell, it was random. Moreover, according to Google, there’s no way to accurately […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.