Google My Business Finally Welcomes Video

The turn of the new year saw Google introduce a lot of changes to the operating systems of a variety of its platforms. This included increasing multiple new languages to its Maps platform as well as moving one step closer to infinite scrolling on their main search engine through the adoption of a ‘more results’ page. However, it is clear that the developments and changes did not stop there. Google My Business has now got in on the act and it appears that the option to upload videos to a listing on this site has finally arrived. The ability to add a video to a local listing via Google Maps has been in place since August 2017 but January 2018 is the first time that this option is showing up inside of the GMB dashboard. An official announcement from a Google My Business representative confirmed the development and the ability […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

“The Shed at Dulwich”: How a Fake Restaurant Soared to the Top of TripAdvisor (And What it Means for Your Business)

The most interesting soft story in reviews for 2017-2018 is without a doubt the curious case of The Shed at Dulwich. Over the course of seven months, Oobah Butler, a 27-year old freelance writer who works for Vice, managed to transform the shed in the back of his garden into the hottest and most exclusive restaurant in London. The problem? The restaurant didn’t exist. To uncover how Butler pulled off his scheme, we’re going to look at TripAdvisor and how gaming the system with fake reviews was the key to creating The Shed at Dulwich hoax. It All Starts With a Well-Designed Website Journalists have devoted many words to The Shed at Dulwich. I’ll be offering a bit of a recap of some of these points. It seems that Mr. Butler got the idea for his hoax after he was paid to write fake reviews of restaurants on TripAdvisor for […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Are Yelp Ads Giving Your Business Enough Bang for Your Buck?

At LinkNow Media, one of the questions that we receive most commonly from our clients is whether it is worth advertising with Yelp? In the past, the answer to this question may have been a resounding yes, but in recent years there has been growing concerns about the tangible benefits that can be gained from doing so. This article will assess the pros and cons of Yelp and provide our readers with a detailed breakdown about whether Yelp should still be the go-to option for small and medium sized businesses in the U.S. and Canada. One of the biggest issues about Yelp paid subscriptions is that more and more users aren’t sure if it is providing any more leads than their free listings. Again, we will look at the validity of this statement and assess what’s what. So, What Are Yelp Ads and Can They Help Your Business? To put […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How Will Voice Search Affect Your Business’s SEO?

The world of search engine optimization (SEO) is constantly evolving and, as a result, it is imperative to stay on top of the latest SEO trends. Failing to keep up with changes in SEO trends often means getting left behind in the dust. At LinkNow Media, we have a duty to stay on top of the changing search trends so that we can continue to deliver the high level of SEO marketing our clients have come to expect. One of the things we will be keeping a close eye on is how voice search is affecting results. Whether you use it regularly, only tried it once or have written it off as a silly little gimmick, there is no denying that voice search queries are on the rise. Today, we are seeing that voice searches are more accurate than ever, more household products equipped with voice search are growing in […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

What Makes for Good Web Design?

Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How SEO and Web Design Work Together To Boost Your Marketing

Have you seen what high quality SEO and web design can do for your business? Here’s how they work together to take your marketing strategy to the next level. So you’ve spent tons of time and resources on marketing activities for your small business. You’ve opened social media accounts, started using email marketing campaigns, and even have some paid ad campaigns running. BUT if you don’t have a great website, your marketing efforts could be for naught. “My website looks great,” you might be thinking. If it does, did you design in with SEO in mind? What every business owner should keep in mind is your marketing efforts are to drive sales and to drive sales, you should be pointing people toward your website. This means every social media account, email campaign, and paid ad should link the reader to your website. If your website is not designed well, those […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

The Web Design Trends You Need For 2018

Simply having a website isn’t enough in 2018. Take a look at the web design trends you’ll need to stand out this year. Web design’s a fast moving industry. With so many factors at play, from new tech to changes in consumer tastes, there’s a lot of moving parts to it.You need to know what you’re doing before you dive in if you’re going to create something you and your users can get any value out of. In today’s article, we’ll be looking at some of the biggest web design trends of 2018. With these in your arsenal, you’ll be at the top of your web design game. But why take our word for it? Get in touch with us, today, for more on how you can take your online presence to new heights, this year. In the meantime, join us, as we look at what’s going down in web […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Why your website should never be “finished”

Here at LinkNow Media, when we are working with new clients who are building their first websites, one of the most common concerns we hear is that our clients want to delay putting their websites live until everything is perfect. Other business owners speak to us about purchasing a website, but want to delay the purchase until they think they will have more time to deal with the work involved in getting their site finished and online. While it is totally understandable that business owners want to make sure they are putting their best foot forward, this desire can lead to less positive outcomes on the web – especially if you are delaying your website going live until everything is perfect. When it comes to the web and marketing your business online, there is truly no time like the present. Plant the seeds for success The simple truth is that […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Our new Traffic Solutions can help you beat the competition!

LinkNow Media is pleased to announce our new traffic solutions! We have revamped and repackaged our traffic building services to make sure that our customers can get the products they want and need to make their online ventures a success. And at five different tiers of service, we’re confident we have a great value for everyone. Our new solutions are broken up into five tiers: Find Me Local, Traffic, Traffic Plus, Traffic Frenzy, and Traffic Jam. Each of them is a comprehensive SEO solution that will help your website rank well in all the major search engines and help your business reach the next level of success. These new traffic solutions are, across the board, vastly superior to our old traffic-building solutions, both in terms of added services and greater value for their costs. Our Traffic Plus solution costs the same as our former Professional solution, but offers a significantly […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.