Meta descriptions are one of the shortest bits of content you’ll ever have to write. They’re also one of the most important. In this post, you’ll learn how to write a brilliant meta description to drive clicks and get people on your site. At the end, you’ll find 8 top tips to create a powerful, persuasive meta description in 2022. Let’s get started. What Is a Meta Description? A meta description is a brief summary of the contents of a page. These meta descriptions are placed in a webpage’s HTML code, describing the contents of the page for users and search engines. Let’s set one thing straight: Meta descriptions are not a search engine ranking factor. Nowadays, search engines do not use meta description data to influence search rankings. Does that mean you shouldn’t worry about your meta descriptions? That they’re not important? No! Meta descriptions are a crucial part […]
White-Hat SEO: How Playing by the Rules Can Help You Win
If you want to make sure that your website ranks well on Google without facing any potential penalties that could end up hurting your brand, then you need to look take a close look at white-hat SEO. If you are unsure about what white-hat SEO really is and want more information about how this approach can help take your business to the next level, then don’t worry because we at LinkNow Media are here to help explain everything you need to know. The first thing that you need to understand about white-hat SEO techniques is that they are the most legitimate means of increasing your business’s visibility, and any dividend that you obtain from this endeavour will enhance your site’s online ranking capabilities without the risk of any penalties being incurred. One of the biggest concerns that many business owners have about adopting white-hat SEO techniques is that if they […]
Top 5 Factors to Consider Before Buying a Website: Section 2
2) Content Creation for SEO and Search Engine Marketing A website company should be able to change the written content on your website free of charge as long as you provide the content. The text content on your website is your primary form of advertising because it conveys not only what you offer your customers, but the feel and dynamic you wish to convey about your brand. But it is also important to know that the writing you have on your site impacts how you are found by search engines such as Google, Yahoo and Bing. This is known as search engine optimization or SEO. There are many different factors that affect SEO such as backlinks, reviews, age of the site, URL, meta data and social media, to name a few. But the written content on your site is one of the most important and obvious aspects to focus on. […]
Using Description Tags on Your Website
We wanted to clear the air about description tag usage on a website. All too often we run into people with outdated or incomplete knowledge of this very basic subject all the while totally unaware of this fact. Could this be damaging to your website’s performance? You betcha. <TITLE> Tag: This is THE most important aspect of a page in terms on on-site SEO. The other days I spoke to someone who claimed his site had already been optimized by another company and his <TITLE> tag was still his business name. <META NAME=”Description”> Tag: This tag won’t really help your rank anymore – but written properly will definitely help you get more clicks. <META NAME=”Keywords”> Tag: Useless. These tags will do absolutely nothing for your search engine ranking. We feel you can ignore them completely. Video Meta Tags: These are now extremely important if you use video on your site. […]