How to Dominate Google as a General Contractor

  General contracting has changed. The digital age has transformed the industry, making it imperative to have a presence on the net. Sure, word of mouth’s important, but it will only carry you so far. Beyond that, you’ll need a killer online marketing strategy. Today, we’re going to show you how to attain one. If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. This blog post, we’re going to show you how to dominate Google. (Note: While the information in this post is intended for general contractors, it applies to virtually any small- or medium-sized business.  Even if you’re not contractor, you’ll still find it of use.) Ready to make Google work for you? Then let’s get started. Understanding the Three Sections of Google’s Search Results The first thing you need to understand is how the search […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What is YMYL? (and How Can You Use it to Boost Your Google Ranking?)

  In our last blog post, we explained how to use Google’s E-A-T to rank at the top of the search results page. Today we’re going to introduce another of Google’s key ranking terms: YMYL, or Your Money or Your Life. Google pays extra-close attention to websites that fall under the YMYL category. In this post, we’re going to explore: ● What is a YMYL website? ● Why Google scrutinizes YMYL websites so intensely ● Why your YMYL website might not be ranking well ● How you can give Google—and your clients—what they’re looking for If you have any questions or comments of your own as you’re reading this, don’t hesitate to leave a comment below and we’ll get back to you straight away! First things first, let’s start by explaining the YMYL category. What is a YMYL Website? According to Google’s guidelines, a YMYL website is any site that […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Everything You Need to Know About Google’s E-A-T

  If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Climb to the Top of Google with These Risk-Free Backlink Strategies

  In a previous post, we explained what backlinks are and why they’re essential for ranking well on Google. Now it’s time to put that information into action. We’re going to show you three link-building strategies that work. These are safe, legitimate, and risk-free ways for you to earn authority on the Internet, boost your ranking on Google, and drive a ton of leads straight to your website! Here are LinkNow Media’s top three ways to build quality backlinks! 1.      Get Backlinks from News Sources Reporters are always looking for expert opinions on a wide range of subjects. And it’s likely that, somewhere out there, someone is looking for an industry specialist like you to help them with their news story. That’s where HARO (Help a Reporter Out) comes in. It’s an online service that lets you connect with reporters who are researching stories in your industry. They’ll ask you […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Page Speed a Ranking Factor on Google in 2019?

  Ever search for a company on Google, only to find yourself waiting, waiting, and still waiting for their website to load? Even in the age of high-speed internet, some websites take forever to load. And guess what? If you think it’s frustrating, Google does too. After all, Google’s number one priority is to create an amazing experience for their users. If your page doesn’t load fast enough, Google users will simply return to the search results page. The result is that Google will view your page as less relevant than your competition. That means lower rankings, and fewer leads. That’s why you need to read on to make sure you’re up to date on page load speed—one of the most important SEO ranking factors! What is Page Load Speed? Page speed, or site speed, refers to the length of time it takes for your website to load on someone’s […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

A Short Guide to the Importance of Backlinks

  How did Google come to dominate the Internet? Backlinks. Well, OK, it’s more complicated than that. But way back in the 1990s, Google was one of the first to recognize the importance of backlinks. Their algorithm, PageRank, evaluated a webpage’s ranking based in part on the number of other websites linking back to that page. Those links were what indicated that a page was a trustworthy source of information. The concept was revolutionary, and it propelled Google to become by far the most popular search engine in the world, with no signs of slowing down. Today, over 90% of desktop searches are done on Google. Backlinks are still essential in getting a webpage to rank well. There’s a lot of misinformation about them (how they’re dangerous, how you’ll be penalized, etc.). But if you build them using legitimate means, they can help you immensely, demonstrating your credibility and pushing […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Get the Perfect Website for Your Painting Business

  Whether you’re running a residential or commercial painting business, you need a website. It’s a great way to market yourself, establish your reputation and generate leads. It shows potential clients who you are and gives current clients an easy way to get in touch. And while you know your business inside-out, you might not know what makes a killer website. So, we’ve put together a list of the 5 most important things to know about getting a website for your painting business. We cover the whole range of topics from the reasons why you need a website to the basics of sales-driven design and creating content that ranks on Google search. Read on and let us know what you think in the comments!   1. Do You Really Need a Website for Your Painting Company?   Yes! The first thing you need to get started online is a website. […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Why Does It Take So Long to Start Ranking for New Keywords?

  The short answer—and this is one that nobody likes to hear—is that it takes time for Google to index your site in their database. Google works in mysterious ways. But not as mysterious as you might think. By the end of this post we’re confident you’ll have a much clearer understanding of the ranking process, what’s in your control, and what isn’t. What is Google’s Indexing Period? If you’ve ever had assistance with your SEO in the past, you’ve probably heard people mention the “Indexing Period.” The process of “Indexing” refers to the process of adding your website into the Google search engine. In a perfect world, submitting your page to the Google Index would be enough to get your page to the top of the Google results. But things don’t work that way. After your page is submitted to Google, it enters the “Indexing Period”. During this period, […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Want to Create the Perfect Landing Page? Try This!

    Studies show that you have 8 seconds to convince an internet user not to exit your webpage. 8 seconds and that’s it. In a fraction of a minute, you need to get ahold of their attention. After you’ve captured them, then and only then can you convince them your company is the company they’ve been looking for all along. What’s going to keep them on from clicking away? An excellent landing page, that’s what. Crafting the perfect landing page, however, isn’t as easy as it sounds. It’s about knowing what your goals are, who your competition is, and who your readers are. But that’s just half of it.   In the World of Online Marketing, Content is King   In 1996, Bill Gates penned an essay titled “Content is King”, which outlined his predictions for the future of the World Wide Web. Content, Gates wrote, is central to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

9 SEO Tricks that Will Improve Your Ranking on Google

  Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.