When you run a business, your website is an extension of your identity. Maintaining a strong digital presence is crucial for commercial operations looking to get ahead in today’s competitive marketplace. However, just as your brick-and-mortar location needs to be secured against potential threats, so does your website. Cyber crimes are an unfortunate reality of digital spaces, and when your website is compromised, it can jeopardize your and your clients’ data. Asking the question, “Is your website secure?” is a complicated query. Knowing the answer can make the difference between thriving, impressive commercial growth and a potentially harmful breach. In this blog, we’ll discuss the complex terrain of cybersecurity and explore some tips for bolstering your own website’s security. What Is Website Security? Before exploring some tips for improving your website’s security, it’s important to clarify what it is and why it matters. As a concept, website security refers […]
LinkNow Tech Support Frequently Asked Questions
We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]
10 Questions to Ask an Agency Before Buying SEO
As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]
Optimizing for All: The Intersection of Digital Accessibility and SEO
Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]
The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge
Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]
Top 5 Factors to Consider Before Buying a Website: Section 3
3) Hosting and more Once you order a website you will need to have it hosted. Though the internet can seem like it exists everywhere and nowhere at once, all the websites on the internet exists on servers and have a physical location. If you think of your website as a virtual office or store for your goods or services then think of hosting as the land that your website is built upon. Basically, hosting means having a place for your website to exist and be on the web. Hosting usually starts when you order the website because as the website is being constructed it still needs a place to be built on. If you want only hosting for your website then it is usually pretty inexpensive and is paid on a monthly basis. But unless you know a lot about how websites and the internet works then you will […]
Top 5 Factors to Consider Before Buying a Website: Section 2
2) Content Creation for SEO and Search Engine Marketing A website company should be able to change the written content on your website free of charge as long as you provide the content. The text content on your website is your primary form of advertising because it conveys not only what you offer your customers, but the feel and dynamic you wish to convey about your brand. But it is also important to know that the writing you have on your site impacts how you are found by search engines such as Google, Yahoo and Bing. This is known as search engine optimization or SEO. There are many different factors that affect SEO such as backlinks, reviews, age of the site, URL, meta data and social media, to name a few. But the written content on your site is one of the most important and obvious aspects to focus on. […]
Is your website infected with a virus? Not quite!
It is not uncommon to stumble upon a website that is filled with links that irritate us by showing random pop-ups when we hover over them, giving us unsolicited information and overall putting us off from continuing to explore its contents. Of course sometimes this information might be useful, but most of the times it is irritating, useless and overall annoying.