SEO is Critical If You’re A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

3 Concrete Steps to Improve Your Small Business Website

It can seem overwhelming It’s a story we hear all the time – small business owners know that they need to be online to compete, so they hire someone to build a website, and then forget about it.  A month or two later, they suddenly realize they’re not seeing any concrete results from their website and wonder what happened. If this sounds familiar to you, you’re not alone. There’s a common misconception among the general public that once you create a website, you’re all done – that it will just sit on the internet and collect customers for you. Unfortunately for small businesses everywhere, it’s not so simple. There’s a whole industry based around helping businesses get their websites to rank well in search engines and attract customers. Of course you can pay marketing agencies to do all this stuff for you, but many small business owners want to do […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

9 Awesome Link Building Strategies for Local Businesses

9 Link Building Strategies for Local Businesses banner

This is a guest post from Anthony Randall of  Rizolt Marketing The Local Advantage One advantage that a local company has over a purely web-based business is that their relevance is extended to their entire community, independent of the niche that they operate in. For link building purposes, simply being a local company means that your relevance becomes more about your location than the services you provide (though that is still hugely important), and that can really open up a lot of opportunities for you. At the end of the day, there isn’t a whole lot of difference between building links for a local business’ website and building links for any other website. Both are extremely hard work, and a lot of strategies can be successful for both. However, there are a few opportunities that local businesses can leverage better than a company with no local presence could. 1. Local […]

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4 Things Companies Can Learn From Captain America: Civil War

4 Business Lessons from Captain America: Civil War

Communication was Captain America’s biggest problem Captain America: Civil War is the big new blockbuster superhero movie this month, and on the surface, a bunch of superpowered people in costumes punching each other doesn’t have much to do with business. However, after I saw it this weekend, all I could think about was how the film was really just a story about an organization suffering from a communication breakdown. In the movie (no spoilers!), a team of superheroes, led by Captain America and Iron Man, normally work together to save the world but are divided because of a difference of opinion in how to conduct their business, and their whole team ends up fighting each other and doing the bad guys’ work for them. This exact same thing happens in businesses all too often, and 99% of the time this is because of a failure of communication at the leadership level. It’s […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

 The LinkNow Media Guide to Websites for Small Businesses

websites for small businesses

There’s no time like the present Here at the LinkNow blog, we write a lot about how small businesses can make the most of their online and social media marketing efforts. However, recently we’ve been receiving a lot of questions from people who don’t even know where to start. The experts make it seem like online marketing is too complicated to wrap your head around, but that’s not true at all. The key to online marketing all starts with a website. Read on and you’ll be an online marketing wiz (or at least know enough to get started) in no time. Why do I need a website for my small business? In the age of social media, some business owners have begun to claim that they don’t need a website if they have Facebook and Twitter accounts. After all, they argue, all of our customers are on Facebook and Twitter and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.