How to Master SEO for Roofers in 2020

  There’s never been a better time to get your roofing company online. But having a website is not enough. You need an effective digital marketing and SEO strategy to boost your online presence and produce leads. It’s like building a machine. And the marketing machines we build at LinkNow Media will help you grow your business and take it to the next level! In this post, we’re going to explain the best way to get roofing leads in 2020. We’ll cover five key areas of SEO strategy for roofers: ⇢ Web design ⇢ Written content ⇢ Organic SEO ⇢ Local SEO ⇢ Social Media Web Design for Roofers Pro Tip #1: SEO is all about instant communication. Your website must be designed to communicate 3 things to visitors in under 5 seconds: ⇢ Who you are ⇢ What you do ⇢ How to contact you If it takes more […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Everything You Need to Know about Marketing for B2B

  As a business owner yourself, you know that business owners have different expectations, objectives, and concerns than regular consumers. They are attracted to marketing strategies that speak to their need for good ROIs, financial incentives, solutions to problems, and expertise. By understanding your audience—and their expectations— you will create a marketing strategy that converts because it convinces. In this blog, we’re going to outline everything you need to know about business-to-business (B2B) marketing so that you can create a strategy that will generate leads from your target audience. What Is B2B Marketing and How Does It Differ from B2C Marketing? B2C, or, business-to-consumer marketing is a marketing strategy that’s targeted toward consumers rather than representatives of other businesses. Consumers purchase products and services for themselves as individuals, often for emotional reasons. Businesses and their representatives purchase products on behalf of the goals and objectives of the organization. B2B, or […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

How to Choose a Search Engine Optimization Company to Market Your Small Business

It’s impossible to deny the importance of search engine optimization (what we call SEO) for the success and growth of small businesses. But when it comes time to pick an SEO company to market your business online, you’re flooded with a ton of sales pitches and conflicting information. We want to help. This blog is all about how to choose the right SEO company for your business. Along the way, we’ll also show you how to tell the difference between exaggerated SEO claims and the realistic expectations you should have for your SEO company. Why Do I Need SEO Services? Let’s start with the basics. Search engine optimization is a type of online marketing that aims to make your website more searchable on Google. With the vast majority of consumers using the Google search engine or Google Maps to find the businesses they need, it’s important to appear at the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

The Definitive Beginner’s Guide to Plumber’s SEO

  Have you tried to do SEO yourself?  Are you wasting hours upon hours and getting nowhere?  Are you paying a company to market you online with no return? Are you about to give up? We have hundreds of plumbers as clients and know what works, what doesn’t, and how to do it right the first time.  Having said that, we’ve decided to put together a blog post that explains the basics of SEO for plumbers in terms that anyone can understand with no experience necessary! In this post, we’re going to break down the basics of SEO for plumbers. During this quick read, you’ll learn: • What makes a killer plumbing website • How a mobile-friendly website will push you to the top of Google • What keywords you should use to make your website rank in Google searches • How to set up a Google My Business for […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Do I Need Internet Marketing Services for My Small Business?

  We’ve had a lot of inquiries lately from small business owners wondering whether they should invest in digital marketing. Is it worth the money? Does it generate leads? Will I get more business in the long run? What about the short term? Yes. Yes. Yes. And yes. In 2020, it’s nearly impossible to run a successful small business without taking advantage of online resources like Google Maps, Google searches, review platforms, and digital business directories. The times have changed. But in case you’re not convinced, we’ve put together a list of 6 reasons you need Internet marketing services. Read on. 1. Generate Leads with a Searchable Website Your website is more than just an online business card. It’s a one-way ticket to leads. And if there’s one reason to invest in digital marketing services, it’s to generate leads. With a beautiful website that’s full of relevant written content and […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

6 Air Conditioning Marketing Strategies You Need to Know

  Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

How to Dominate Google as a General Contractor

  General contracting has changed. The digital age has transformed the industry, making it imperative to have a presence on the net. Sure, word of mouth’s important, but it will only carry you so far. Beyond that, you’ll need a killer online marketing strategy. Today, we’re going to show you how to attain one. If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. This blog post, we’re going to show you how to dominate Google. (Note: While the information in this post is intended for general contractors, it applies to virtually any small- or medium-sized business.  Even if you’re not contractor, you’ll still find it of use.) Ready to make Google work for you? Then let’s get started. Understanding the Three Sections of Google’s Search Results The first thing you need to understand is how the search […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What is YMYL? (and How Can You Use it to Boost Your Google Ranking?)

  In our last blog post, we explained how to use Google’s E-A-T to rank at the top of the search results page. Today we’re going to introduce another of Google’s key ranking terms: YMYL, or Your Money or Your Life. Google pays extra-close attention to websites that fall under the YMYL category. In this post, we’re going to explore: ● What is a YMYL website? ● Why Google scrutinizes YMYL websites so intensely ● Why your YMYL website might not be ranking well ● How you can give Google—and your clients—what they’re looking for If you have any questions or comments of your own as you’re reading this, don’t hesitate to leave a comment below and we’ll get back to you straight away! First things first, let’s start by explaining the YMYL category. What is a YMYL Website? According to Google’s guidelines, a YMYL website is any site that […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Everything You Need to Know About Google’s E-A-T

  If you’ve been reading up on Google’s most important ranking factors, you’ve probably come across “E-A-T” more than once. If those three letters are nothing more than a spoonful of alphabet soup to you, you’re not alone. E-A-T is one of the tools that Google uses to figure out whether the content on your website is relevant to searchers. By understanding E-A-T, you’ll be able to create content that will help you outrank your competition and get way more leads. In this post, we’re going to define E-A-T, unpack its importance to Google, and how you can implement these strategies yourself. What is E-A-T? If you’ve found yourself researching Google’s top-ranking factors, you’ve probably come across “E-A-T” more than once. In fact, it is mentioned a whopping 186 times in Google’s Quality Evaluator Guidelines. When Google and the world’s many SEO experts mention this strange acronym, they’re referring to […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Why Every Small Business Needs Great Photos for Their Website

  In a time when everyone’s glued to their devices, your business’s visual identity will help you stand out from the crowd. The best way to do that? Include some amazing pictures of your work on your website! Pictures allow your potential clients to put a face to the name, making you more personable and trustworthy. They also play a major role in your branding by showing off the great work you do. Just like reviews, pictures serve as proof that you deserve your great reputation. In today’s blog, we’re going to tell you everything you know about taking amazing pictures for your small business! Use Original Photo Content for Your Business Make sure you’re posting and updating your customers on your business from time to time—don’t just use stock photos. Stock photos are the easy options, but they can be perceived as impersonal and don’t really showcase everything you […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.