7 Shortcuts to Becoming a Better Blogger

7 shortcuts to becoming a better blogger blog banner

Small business blogging can be tough You’ve probably heard lots of advice about how important it is for you to maintain a blog for your small business (you may even have heard that from us). But when you’re not a professional writer, keeping up with your company blog can be an intimidating task. But don’t despair! We’ve got some tips for the beginning blogger that can turn this chore into a more manageable exercise. 1. Read other blogs The hardest part of blogging for most small business owners is simply coming up with topics to write about, week after week. Sometimes inspiration hits and you’ll have no trouble pumping out some great content, but other times it seems like there’s nothing possible to write about. When this happens, one of the best solutions is simply to read other blogs. Find other blogs in your industry if you can, or just […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Create Your Brand Voice

how to create your brand voice

Give your business a social media identity The way we choose to communicate says a lot about us, and this applies to companies just as much as it does to human beings. When most small businesses first create social media accounts, they’re just thinking that this is a new way to get information to their customers. But if you haven’t thought carefully about your brand voice, you may be missing opportunities to connect – or worse, alienating customers! What is a brand voice? Put simply, a brand voice is the way that your brand communicates with the outside world – the tone you use and the style of your writing. If you haven’t thought about it, you’ve probably just defaulted to using your own voice and style when writing social media posts, but this isn’t always the best route. Why does brand voice matter? Brand voice matters for the same […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Reasons the Internet is a Caterer’s Best Friend

Online Marketing is the best way for catering companies to grow It’s no secret that online marketing is the most effective way for small businesses to get their names out there. However, if you own a catering company, the nature of what you do makes online marketing an even more effective method to promote your business. Between the ways that having a website can smooth out the sales process and the way online marketing is the perfect way to showcase your talents, promoting a catering business online is basically a no brainer. It’s almost as if the web and social media were designed specifically to help businesses like yours succeed. 1. A website is the best salesperson you could have When it comes to catering, most people already have an idea of what they want when they begin shopping around. If you have a website, potential customers can see what […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Common Online Marketing Frustrations, and How to Beat Them

Online Marketing Frustrations

Online Marketing is harder than it sounds Online marketing gurus tend to make it all sound so easy. “Just throw a site up on the web, write some content, and tweet at your customers and you’ll be making money hand over fist in no time.” Yeah, right. Anyone who has tried their hand at online marketing knows that it can be a lot harder than that. It can seem like you’re doing everything right, but still not getting the results you want for your business. If you’re frustrated, you’re not alone. Here are three of the issues that people new to online marketing struggle with the most, and the things you can do to deal with them. Can’t get visitors to your website What the experts say: “Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How the Most Successful Massage Therapists Market Themselves Online

Massage Therapist Online Marketing

The Web is the Key to a Successful Massage Therapy Practice If you’re starting a new massage therapy business or you have an existing practice that you want to grow, you’ve probably been doing a lot of thinking about how to promote your business and stand out from the pack. I’ve got news for you – promoting and growing your massage therapy practice is easier than you might think. Booking new clients is all about three things: Discovery – They need to know you exist. Establishing your expertise – They need to know you’re reputable and qualified. Establishing trust – They need to feel safe with you. Once you have these three things, your practice will have nothing stopping its growth. It will just be up to you to keep your clients satisfied and coming back. So how do you establish these three things? The easiest and most effective way […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Build a Small Business Blog

How to build a small business blog

Turn any of your employees into a writer If you’ve been reading this blog for any length of time, you know that we recommend frequent blogging as one of the best ways to help boost your search rankings, engage with your customers, and build an audience. But if you’re like most small business owners, you simply don’t have the time to maintain a blog on your own, on top of all your other responsibilities. Running a blog can be very difficult. Between brainstorming ideas, writing, proofreading, promoting, and responding to comments, it can eat up hours of the week that a lot of people can’t afford to give up. Despite their best efforts, many people simply can’t find the time to maintain their blog. The solution some small business owners have for this problem is to hire an employee specifically to write their blog and run their social media accounts. […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Ultimate Guide to Online Marketing for Small Businesses

The Longest Journey Begins With A Single Step You are reading LinkNow Media’s multi-part guide to small business online marketing. Our goal is to create a resource for small business owners that gives them everything they need to market their businesses online, all in one place. From web design to SEO to email campaigns, we want to give our readers the tools to succeed. If you find this post useful, check out our blog archives for more in depth discussions of various online marketing topics. Part 1: Your Website and On-Page SEO Part 2: Domain Authority and How to Build It Part 3: Citations and Local Search Part 4: How to Build an Awesome Small Business Blog Part 5: How to Create a Huge Social Media Presence for Your Small Business Part 6: Why Email Campaigns are Important Part 7: PPC (Yeah, You Know Me) Part 1: Your Website and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

7 Simple Things You Can Do Online to Stand Out From the Crowd

7 Simple Things You Can Do To Stand Out Online

Once you have these things down, you’ll be ahead of 99% of other online businesses Everyone knows by now that the Internet is the final frontier of marketing, and nearly every business is online trying to stake their claim. There is so much content being produced by so many websites every day that it can be hard to attract the kind of attention that you want. However, the vast majority of businesses trying to market themselves online are just winging it. It’s still more than possible for someone starting out now to make a name for themselves online. All you need to do is take those few extra steps that other business owners are too busy or disorganized to get a handle on. Once you’ve made yourself visible, there’s no limit to how much your company can grow. First, take care of the boring stuff (web design, SEO, email campaigns) […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Definitive Guide to Repurposing Blog Content

The Definitive Guide to Repurposing Blog Content

How repurposing blog content can move you forward Content is one of the most important aspects of any online marketing campaign. If you’ve been faithfully blogging and doing your best to create great content, you’ll know that some posts don’t seem to get any traction while others can take off and keep driving traffic to your site months or years after they’ve been published. It can be very difficult to guess how a particular blog post is going to perform ahead of time. But once you know that a piece is a hit, it’s a shame to just let it sit in your archives. Time is a precious resource for anyone who is trying to market a small business, so why waste time developing brand new content when you can get more use out of content that you already know your audience loves? When you repurpose successful blog content you […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The LinkNow Media Guide to Getting Started with Ecommerce

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The Future of Business Internet shopping is here to stay. In the 1990s, many people were skeptical that Amazon, a fledgling startup trying to sell books online, would ever make a profit. Now it’s one of the largest, most successful companies in the world, and growing every year. The simple fact is that consumers love to shop online. The simple convenience of shopping from the comfort of your home means that ecommerce is going to be a huge force in retail for the foreseeable future. But how do you get started if you want to sell your products online? Do you just create an eBay account and sell things there, or is it better to create your own website? Read on! The Online Auction Option eBay might be the ideal venue for any business that wants to dip its toes into the online retail market. It’s relatively low risk, requires […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.