Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images

  Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

Don’t Stop When You Reach the Top: Why Online Reviews are Still Important for High-Ranking Businesses

  After putting in the time and effort to climb to the top of Google’s SERP, you may think it’s time to relax and enjoy the fruits of your successful SEO strategy—but the work doesn’t stop there. Now that you’re getting as many eyes as possible on your business, you need to show potential customers that you live up to the hype. One of the first things your audience will see when they find your business on Google is your reviews, which is why quality, honest, and recent testimonials can play a big part in purchasing decisions. In this blog post, we’ll highlight the importance of online reviews, provide tips for getting testimonials from your clients, and demonstrate why high-ranking businesses still need them. Let’s dive in! Looking at the Numbers: Reviews Are a Proven Asset You’ve probably heard that online reviews are an important factor in your digital footprint, […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

10 Ways to Promote Your Blog on Google

A woman, smiling, holds a megaphone to her mouth. Caption says: 10 tips to grow your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

7 Ways to Promote Your Blog Online [2022]

A woman sits cross-legged with a laptop on her lap. Text says: 7 ways to promote your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Write a Blog Post: A Step-by-Step Guide

On the left, a typewriter, pencil, cup of coffee, and three scrunched-up sheets of paper. On the right, text says: How to write a killer blog post.

Writing blog posts is a stellar way to grow your web presence, drive traffic to your site, and convert visitors into customers. But it ain’t easy. Not unless you know what you’re doing. Fortunately, we have you covered. Here is our fail-safe, step-by-step guide to writing a blog post. This is what we use to grow our blog traffic and reach new customers. Read on to learn how you can create business-boosting blog posts yourself! Part 1: Keyword Research Don’t let the term keyword (KW) research get the best of you. Even if research hasn’t really been your thing in the past, we promise following these steps will make it quick, easy, and much more profitable in the long run. Step 1: Research Your Target Audience Who is your target audience? What questions are they asking? What information do they need to perform a transaction? These are just a few […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Handyman Companies

Get the leads you need to succeed. LinkNow Media is proud to specialize in search engine optimization (SEO) for handyman companies. We provide comprehensive marketing solutions that let you grow your web presence and expand your customer base. With the most cost-effective marketing services in North America, we give you more bang for your buck, driving traffic to your site while staying well within your budget. Save time, save money, and choose LinkNow Media for all your digital marketing needs. Join over 10,000 business owners who’ve chosen to maximize profits with our services. To schedule a free phone consultation, give us a call at 888-992-1190 today. FREE QUOTE Small-Business Marketing. Revolutionized. Everyone has a website now, including most handyman companies. But few have a website that powers their marketing success. At LinkNow Media, we develop tailored solutions to grow your website into a powerhouse of performance. Through our streamlined optimization […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

4 Tricks to Get Your Blog Noticed on Google

  Your blog is one of the most useful marketing tools you have. It lets you connect with an audience, build trust between you and your clients, and increase your online footprint. But it ain’t worth much if no one’s reading it. So how do you attract readers? While the Internet is chock-full of answers, we at LinkNow Media like to boil it down to one guiding principle: user experience. Make your blog easier to read, answer your users’ questions, and before long you’ll see your rankings climb. Easier said than done, we know. To give you a better sense of how to improve the user experience, we’ve come up with these 4 SEO tricks designed to boost your blog’s searchability. Read on! 1.     Use Targeted Keywords Every page you write must have a purpose. On a blog, usually it’s to inform, educate, or advise. Sometimes to entertain. Whatever it […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Content Still King in 2021?

Every now and then, I hear SEOs loudly proclaiming that content isn’t king. That content marketing is dead. And that even the phrase ‘content marketing is dead’ is dead. My reaction? LOL! After all, everyone wants to be ahead of the curve. Everyone wants to be at the forefront of big changes. Everyone wants to write the next headline that goes viral. And, guess what, that’s what content marketing is all about. Being at the forefront, announcing it with a catchy headline, and funneling traffic toward conversion—sounds like a content marketing strategy to me! Can we finally be realistic about it? Content isn’t going anywhere. It’s still an integral part of search ranking. It’s still critical in generating traffic. It’s still a key component of conversion. Without it, you’ll have nothing. Clients won’t even be able to find you. So, yes. In 2021, content is still king. Read on as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

7 Shortcuts to Becoming a Better Blogger

7 shortcuts to becoming a better blogger blog banner

Small business blogging can be tough You’ve probably heard lots of advice about how important it is for you to maintain a blog for your small business (you may even have heard that from us). But when you’re not a professional writer, keeping up with your company blog can be an intimidating task. But don’t despair! We’ve got some tips for the beginning blogger that can turn this chore into a more manageable exercise. 1. Read other blogs The hardest part of blogging for most small business owners is simply coming up with topics to write about, week after week. Sometimes inspiration hits and you’ll have no trouble pumping out some great content, but other times it seems like there’s nothing possible to write about. When this happens, one of the best solutions is simply to read other blogs. Find other blogs in your industry if you can, or just […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.