Link Roundup – Friday, 29 April 2016

Link Roundup

What we learned this week Every week we collect some of the most interesting or educational online marketing blog posts we can find so we can share them with our readers, and this week is no different. Read on to find the best of what we found this week. Marketing Personas: The Complete Beginner’s Guide From the pros at Buffer, the beginner’s guide to creating marketing personas. Personas are a critical part of designing any marketing campaign, so check this out to learn how to do it right. How to Monetise Your Content Marketing Campaign Making money isn’t the direct goal of most content marketing campaigns, but Builtvisible has a great guide to making them pay. SEO or Content Marketing? Here’s How to Rock Both SEO and content marketing shouldn’t be mutually exclusive. SEMrush has a great article on making sure your efforts in both areas are working together for […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 22 April 2016

Link Roundup

What did we learn this week This was a great week, and we found a lot of great social media and online marketing posts to share. Let’s get started! Solving the 10 Most Common Social Media Marketing Challenges The people at Buffer are some of the leading pros at social media, and they’ve collected a bunch of solutions to some of the most common problems businesses face online. 72 Experts Reveal The 3 Best Blog Marketing Tips FirstSiteGuide.com put together of blogging tips from 72 blogging professionals. It’s a collection of wisdom that’s worth checking out! How Stealing Blog Post Ideas Dropped My Bounce Rate from 75% to 25% At Wise Startup Blog, Andrew Wise thinks that stealing blog post ideas can be your key to success. What do you think? Battleground Mobile: Why (& How) to Prepare for the Future The mobile web isn’t just the future, it’s the present. […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Build a Small Business Blog

How to build a small business blog

Turn any of your employees into a writer If you’ve been reading this blog for any length of time, you know that we recommend frequent blogging as one of the best ways to help boost your search rankings, engage with your customers, and build an audience. But if you’re like most small business owners, you simply don’t have the time to maintain a blog on your own, on top of all your other responsibilities. Running a blog can be very difficult. Between brainstorming ideas, writing, proofreading, promoting, and responding to comments, it can eat up hours of the week that a lot of people can’t afford to give up. Despite their best efforts, many people simply can’t find the time to maintain their blog. The solution some small business owners have for this problem is to hire an employee specifically to write their blog and run their social media accounts. […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 15 April 2016

Link Roundup

What we learned this week Hi there! Welcome to this week’s Link Roundup, in which we share all of the most interesting and informative blog posts in the online marketing world this week. Let’s get started. 3 Tactics That’ll Make Writing Tighter as Easy as 1-2-3 Brevity is the key to really effective content marketing. This post from Moz goes into how to teach yourself to write concisely. How to Develop a Perfect Content Marketing Strategy If anyone knows content marketing, it’s the folks at DigitalMarketer. This interview with Russ Henneberry posted at SEMrush has some great insights into creating great content. The Ultimate Link Building Guide for 2016 and Beyond This huge post really might be the ultimate link building guide. From Matt Banner at On Blast Blog, it includes tons of great information that can help you learn to build links. That’s it for this week! If we missed anything […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Easy SEO Tips for HVAC Websites

3 Easy SEO Tips for HVAC Websites

How to make sure that your HVAC website outranks your competitors As a savvy small business owner, you know all about how important it is for your company’s website to rank well on Google. The vast majority of the traffic goes to the first few results, so you want to do everything you can to make sure your site is up there. But if you’ve read up on search engine optimization, it can seem extremely technical and complicated. If you’re running your website on your own, it may seem like it’s too much for you to take on. But don’t worry – there are very simple things you can do to help boost your ranking and earn a bigger slice of that online pie. 1. Local Search for Local Businesses The biggest trap most small business owners fall into is thinking they need to be at the top of Google […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, April 8 2016

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Here’s what we learned this week Every week we gather all the best web design, online marketing, and SEO related posts we find and share them in our Link Roundup. Let’s get started! 9 Books Every Content Marketer Should Read Everyone who wants to promote a business needs to be at least a part time content marketer these days. Copyblogger curated a great list of books to read if you want to improve your skills and make the most of your opportunities. 5 Lazy Tips to Cut Your PPC Budget in Half One of the biggest impediments for small business owners when it comes time to invest in online marketing is the perceived cost of a good PPC campaign. This post from WordStream can show you how to mount a great campaign for a fraction of the cost. How to Keep Your Social Media Images Looking Fresh (Even if You’re […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Is your website mobile friendly?

Is your site mobile friendly?

If you still don’t have a mobile site, you want to read this Just over a year ago, we reported that Google was planning to put an increased emphasis on the importance of websites being mobile friendly. In what became known as “Mobilegeddon,” Google promised that sites that were not optimized for mobile devices would soon take a major hit in their search ranking. People debated the extent of the impact that Mobilegeddon had on search results, but one thing was certain – Google had taken a firm stance and made a commitment to providing the best possible user experience on mobile. Now they’re stepping it up – they’ve announced that in May they are going to put even more of an emphasis on mobile. Why is Google doing this? It may be surprising to some people, but the majority of internet activity is now happening on mobile devices. Whether […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, April 1 2016

Link Roundup

What we learned this week Here we are again, with our weekly collection of the most informative and interesting online marketing content. There was a lot of great stuff this week, so let’s dive in! How to Use Google Analytics to Improve Your Content Strategy If you feel like you’re just creating content with no idea whether or not your work is effective, then this one is for you. SEMrush shows you how to use Google Analytics to determine what’s working and what’s not. Google SEO Certification: Why Doesn’t It Exist? Google provides AdWords certification, but not organic SEO certification. Why not? Stone Temple has the answer. 6 Ways to Use Video to Increase Conversion Rates Video is one of the most effective ways to grab customers’ attention, and Wordstream has a list of great strategies for using video to boost your conversion rates. What Happened to Our Metrics After […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.