White-Hat SEO: How Playing by the Rules Can Help You Win

If you want to make sure that your website ranks well on Google without facing any potential penalties that could end up hurting your brand, then you need to look take a close look at white-hat SEO. If you are unsure about what white-hat SEO really is and want more information about how this approach can help take your business to the next level, then don’t worry because we at LinkNow Media are here to help explain everything you need to know. The first thing that you need to understand about white-hat SEO techniques is that they are the most legitimate means of increasing your business’s visibility, and any dividend that you obtain from this endeavour will enhance your site’s online ranking capabilities without the risk of any penalties being incurred. One of the biggest concerns that many business owners have about adopting white-hat SEO techniques is that if they […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

SEO is Critical If You’re A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

3 Elements of Successful Local SEO Landing Pages

Landing Pages: Not just for PPC When we talk about how important content is to SEO, we usually recommend blogging as a way to produce great content that will help your site rank well in search engines. But another highly effective way to target keywords, especially slightly less common or long tail keywords, is the SEO landing page. We’ve written before about the importance of landing pages to PPC ad campaigns, but that’s not the only use of a landing page. In the broadest definition, a landing page is simply the page that a visitor first arrives on when they come to your website – whether that’s from clicking on an ad or from organic search results. If you want your website to rank for specific keywords, especially lower search volume, long tail keywords, one of the most effective tools at your disposal is the landing page. This can be […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Ultimate Guide to Online Marketing for Small Businesses

The Longest Journey Begins With A Single Step You are reading LinkNow Media’s multi-part guide to small business online marketing. Our goal is to create a resource for small business owners that gives them everything they need to market their businesses online, all in one place. From web design to SEO to email campaigns, we want to give our readers the tools to succeed. If you find this post useful, check out our blog archives for more in depth discussions of various online marketing topics. Part 1: Your Website and On-Page SEO Part 2: Domain Authority and How to Build It Part 3: Citations and Local Search Part 4: How to Build an Awesome Small Business Blog Part 5: How to Create a Huge Social Media Presence for Your Small Business Part 6: Why Email Campaigns are Important Part 7: PPC (Yeah, You Know Me) Part 1: Your Website and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Use AdWords – A Simple Guide for Small Business Owners

How to Use AdWords

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Proven Ways Marketing Experts Transform Websites Into Moneymakers

3 PROVEN WAYS MARKETING EXPERTS TRANSFORM WEBSITES INTO MONEYMAKERS

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Top 5 Factors to Consider Before Buying a Website: Section 5

5)      Staying Current: Mobile site, updating and blogging So, your site has been created, has well-written content, has an SEO strategy and has been properly indexed. What else is there to consider?  Just because you have a website, it does not mean you can simply forget about it. There are still things to do to help you succeed on the internet.  Let us proceed by asking some questions because questions are probably more important than you realize when it comes to SEO (discussed below). Why should I make my website mobile friendly? In January of 2014 a survey[1] discovered that 90% of adults in the US have cellphones and 58% have smartphones. As smartphones allow you to access the internet almost anywhere you go, it is no surprise that having a mobile friendly website is becoming very important for any business. (A mobile friendly website is formatted to look good […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon