Google Penalties: What Are They and What Do I Do If I Have One?

Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Have I Been Hit By A Negative SEO Campaign?

You wake up on Monday morning. Everything seems calm. You wake up ten minutes before your alarm as the sun’s rays gentle shine through the slit in your blinds. The birds are singing. The weather outside is a balmy 22 degrees. To top it all off, your favourite song is playing on the radio on your commute to work. You get there, steaming hot mug of fair-trade Ethiopian coffee in hand, and sit at your desk. What could possibly go wrong today? And then you take a look at your website rankings. In the tank. Bottomed out. Like they were never there. It’s a nightmare scenario for anybody who relies on the Internet for sales, which in today’s day and age describes just about everyone with a business. You cross off everything on your web-traffic drop checklist and frantically check your usual Search Engine media sites for news. Was there […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Making Sense of Google’s Mobile-First Indexing

Back in March, Google announced it was launching its

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Has Your Site Traffic Dropped? Check These 5 Issues First!

The fact is, SEO is all about trial and error. No matter how much time you put into optimizing your web design and content, there’s always a chance that suddenly, out of the blue, your traffic could drop. And it sucks. It really sucks. But it’s not the end of the world. Once you’ve gotten over the initial shock of it all, it’s time to get down to business and figure out what went wrong. The first thing you should do is check your Google Anaylitcs: do you notice any patterns in your web traffic that might explain it? For example, if it’s winter and you’re a landscaper, it could be that your content is optimized for lawn care at the expense of snow removal. Or maybe it’s a holiday and no one’s currently looking to have their well water tanks replaced? Second, double check that your code is updated […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

For the 3rd Year in a Row, LinkNow Media Ranked Among Canada’s Fastest Growing Companies

Every year, GROWTH 500 (formerly known as PROFIT 500) ranks Canada’s fastest growing companies. Published online in CanadaBusiness.com and in print in Maclean’s magazine, GROWTH 500 celebrates the best of the best in Canadian business. We are thrilled to announce that GROWTH 500 has featured LinkNow Media once again—for the 3rd year in a row! With a 307% revenue growth, between 2012 and 2017, we ranked a solid 230 on the Canada-wide list. Making things a little sweeter is the fact that we were also featured as Montreal’s 26th fastest growing company. With our sights set on new projects and new hires—not to mention our upcoming 10,000 client milestone—we’re very excited about everything we have planned for 2019! So, what is it that makes LinkNow Media so special? Why is it that, year after year, we stand out from the competition? Is there a secret formula for our growth? A […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

How to Take Advantage of User Intent for SEO

For a lot of small business owners, the world of SEO can seem overwhelming. If understanding the mysterious ranking systems that Google uses is hard enough, keeping up with the constant changes can feel downright impossible. Over the years, SEO experts have developed a few metrics that can help businesses to understand how searchable their pages are. These metrics give us hard facts about what works and what doesn’t. For SEO professionals like us, these numbers help explain to clients how well their pages are doing. The most important ones are: keyword and search engine rankings organic web traffic backlinks volume of searches conversion rates The problem is, Google often changes the things they prioritize. Which explains why user intent has become something of a game changer. User intent allows marketers and small business owners to determine a constant element in SEO. An element that Google puts before everything else. […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

10 Online Marketing Tricks to Take Your Landscaping Business to the Next Level

Remember the days when you’d open your mailbox in the morning and find a bunch of postcards and flyers advertising local services? You’d collect them all, put them on the kitchen table, and two days later throw them in the recycle. And two days after that you’d be looking at your lawn, wondering why it had all these yellow patches and think, ‘Didn’t I just see a flyer for lawn care services?’ Then you’d spend ten minutes digging around in the trash trying to find that flyer. It was a routine. A ritual. Something no one enjoyed, but everyone misses. And the fact is, it used to work really well. In those pre-Internet days, most landscaping companies were able to generate leads by forcing potential clients to rummage through the trash! But those days are long gone. For better or worse, the internet has fundamentally changed the way consumers spend […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch