LinkNow Media Blog Tag: online marketing

AEO vs SEO: Digital Marketing is Evolving

SEO vs AEO: Digital Marketing is Evolving

Just when you thought your marketing strategy was on track, AI has entered the conversation (pun intended) and introduced a wave of disruption. The era of relying solely on SEO to maintain your brand’s visibility in search engines is over. It’s time to embrace answer engine optimization (AEO)—a new digital ally that enhances customer interactions through chatbots and other AI-driven tools. As artificial intelligence continues to shuffle the digital marketing arena and ruffle some feathers, it’s not all that bad. In fact, AI offers unprecedented opportunities for personalization, efficiency, and insight-driven decision-making. Marketers and business owners must adapt to this new reality, leveraging AI to enhance their strategies and ensure their brands remain competitive. To keep up with this trend and find out how to use this new technology to connect with more potential customers, just keep reading! What is Search Engine Optimization (SEO)? SEO, or search engine optimization, […]

4 SEO Strategies That Still Work in 2024

Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

Spotlight on Sara O’Connor: Senior Account Executive

At LinkNow, we are committed to exceptional website development, SEO, and digital marketing services. Sara O’Connor, a Senior Account Executive who has been with the company for over 12 years, personifies this commitment. Sara’s role is integral to our mission of helping businesses thrive online. Her vast experience, client-focused approach, and dedication to personalized service highlight the benefits of partnering with LinkNow. Having worked with countless businesses over the years, Sara understands that each client requires a unique marketing strategy. By leveraging LinkNow’s diverse tools and options, she ensures that each client receives a tailored approach that fits their specific situation and maximizes their online presence. Approaching her business relationships with a compassionate and problem-solving approach, she makes every effort to work within clients’ budgets, pairing them with a suitable marketing plan that delivers optimal results at a cost that suits them best. When it comes to trust and […]

The Power of Personalization: Ryan Macdonald, Elite Account Executive

Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]

Is Your Website Secure?

When you run a business, your website is an extension of your identity. Maintaining a strong digital presence is crucial for commercial operations looking to get ahead in today’s competitive marketplace. However, just as your brick-and-mortar location needs to be secured against potential threats, so does your website. Cyber crimes are an unfortunate reality of digital spaces, and when your website is compromised, it can jeopardize your and your clients’ data. Asking the question, “Is your website secure?” is a complicated query. Knowing the answer can make the difference between thriving, impressive commercial growth and a potentially harmful breach. In this blog, we’ll discuss the complex terrain of cybersecurity and explore some tips for bolstering your own website’s security. What Is Website Security? Before exploring some tips for improving your website’s security, it’s important to clarify what it is and why it matters. As a concept, website security refers […]

5 Ways for Your Website to Build Trust With Customers and Search Engines

Trust is the foundation of any successful relationship, and that holds true to the one between your website and its visitors. Think back to the last time you made an online purchase or visited a website. What made you trust that particular website? Was it the design, the content, or something else? In this blog post, we’ll share five effective ways for your website to build trust with both your customers and search engines. 1. Ensure High-Quality Content High-quality content is the bedrock of trust. When visitors find your content valuable, accurate, and engaging, they’re more likely to trust your site and return for more. Tips for Creating Valuable Content There are a few key elements to keep in mind when creating high-quality content for your website: •Research thoroughly: Ensure all information is accurate and up-to-date. This involves checking facts and citing credible sources. •Write clearly: Use simple language […]

LinkNow Tech Support Frequently Asked Questions

We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]

How to Create Content That Converts

If you’re a business owner, creating content that resonates with your target audience isn’t just an option—it’s the foundation of success. Compelling content will capture your dream clients’ attention, guide them through their buyer’s journey, and ultimately drive conversions. But it’s not as simple as stringing together words and sentences—it takes planning and strategizing. With the abundance of information available online, it’s essential to craft content that stands out, informs, engages, and compels your audience to take action. In this comprehensive guide, we’ll explore proven strategies and methods to help you create content that converts, ensuring your efforts yield tangible results. Know Your Target Customer Avatar Before creating content, you need to know your audience, aka your target customer avatar. With a customer avatar, you can generate a buyer persona that explores the mindset, priorities, decision-making factors, and path that influence prospective customers’ choices. Having insight into this data […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

The Power of Citations

Let’s face it: you can’t just put your business website online and expect people to find it—let alone instill confidence in your products or services. With so many websites on the internet (and new ones being created every day) search engines need to know that your website is worth showing to their users. This is where the power of citations (also called business directories) really shines. What Are Citations? You may have already heard of citations and their importance, but here’s a quick rundown: citations are entries in online databases that include details such as your company name, address, phone number, website URL, and other relevant details. Citation databases come in a variety of types and sizes, such as local, industry-specific, and general business directories. Having your business listed on a citation database adds credibility and legitimacy to your digital footprint, building trust with both your potential customers and […]

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