Climb to the Top of Google with These 5 Risk-Free Backlink Strategies [2022]

  Do you have a blog or website struggling to gain organic traffic despite following all the SEO best practices and don’t know why? You could be failing to get backlinks from authoritative websites. As you may or may not know, backlinks are links on other websites that take a reader back to one of your web pages. The more external links your website has, the greater the chance it will climb to the top of Google and your organic traffic will pick up. That said, backlinks are not created equal. So, while we recommend getting as many as possible, we also recommend paying attention to the quality of links. For the best results, you want them to come from high-ranking, authoritative websites.   If you’re unsure how to do this, allow us to dispense 5 of our proven-to-work tips and tricks to help you climb to the top of […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?

SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

5 Tips For Creating Google Business Posts

Man jumping in the air while smiling. Text says: Drive sales with these 5 tips to Google Business Posts.

Your Google Business Profile (formerly Google My Business, GMB) is one of the most powerful marketing tools at your disposal. And Google Business Posts are one of the best ways to leverage it. If you already have a Google Business Profile but aren’t sure how to make the most of it, this post is for you. Here are 5 tips to create Google Posts that not only generate clicks but also turn visitors into customers. These are quick, measurable, and easy-to-use tips to power your web presence and grow your ranking on Google. Best of all, they’re completely free. Let’s dive in. 1. Professional Images The first thing anyone will notice about your Google Posts is your chosen image. This can be in the form of a photo or video, and for both, make sure you’re using high-quality, eye-catching visuals that send a message about your business. Original images are […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Does Long-Form Content Improve Search Ranking?

In background, a person wrotes in a notebook. In foreground, text says: More words. More chances to score.

If you think keeping your content short and sweet is the recipe for success, think again. Long-form content is the Internet’s gold standard. It’s the best way to rank well on Google, increase your online visibility, and grow your audience. No matter the type of content you’re creating, if there’s not enough meat and potatoes to satisfy your audience, no one is going to want to stick around for dessert. So, what’s good about long-form content? Read on to discover what could be your new secret weapon. What Long-Form Content Is (and Isn’t) To break it down, long-form content is content that’s comprehensive and in-depth. It provides a deep dive into the subject matter, providing a full reading experience that leaves your audience feeling satisfied. The Best Long-Form Content: Is easy to scan Uses plenty of headings “Chunks” content by using images, infographics, and other visual information Uses bullet-point lists […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Write a Blog Post: A Step-by-Step Guide

On the left, a typewriter, pencil, cup of coffee, and three scrunched-up sheets of paper. On the right, text says: How to write a killer blog post.

Writing blog posts is a stellar way to grow your web presence, drive traffic to your site, and convert visitors into customers. But it ain’t easy. Not unless you know what you’re doing. Fortunately, we have you covered. Here is our fail-safe, step-by-step guide to writing a blog post. This is what we use to grow our blog traffic and reach new customers. Read on to learn how you can create business-boosting blog posts yourself! Part 1: Keyword Research Don’t let the term keyword (KW) research get the best of you. Even if research hasn’t really been your thing in the past, we promise following these steps will make it quick, easy, and much more profitable in the long run. Step 1: Research Your Target Audience Who is your target audience? What questions are they asking? What information do they need to perform a transaction? These are just a few […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

“About Us”: The Most Important Page No One Gets Right (and How to Fix It)

Woman with laptop raises arm in celebration. Text says: Create the perfect About Us page with these 4 tips.

Public Service Announcement! Your “About Us” page isn’t just about you. It’s about your clients. If you want to get the most mileage out of this critical page, you need to switch gears. You need to write your About page with your target audience in mind. This is where most businesses mess up and completely miss the mark. But with these 4 expert tips you’re about to learn, you’ll be able to make your About page truly remarkable. 1. Identify Your Target Audience The first and most important step to writing a stellar About page? Identify your audience. That means researching, thinking, and developing a persona for who your target audience is. Think about the needs of your clients—what challenge do they face that you can fix?—and what you can do to serve them best. Ask yourself questions like: What does your audience need? Why do your customers come to you? […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO Marketing Agency

Digital marketing that will leave you jumping for joy.

Some think of their website as an online business card. In truth, it’s the most powerful marketing tool you have at your disposal. And with our search engine optimization (SEO) services, you can turn it into an effortless source of new leads. To book a free phone consultation, call us at 1-888-667-7186 today. FREE CONSULTATION 10,000+ Active Clients Agree: Our Marketing Works LinkNow is leading the way in cost-effective SEO marketing solutions. With our conversion-driven marketing campaigns, we help you not only rank on Google, but drive sales and transactions. Save time and money on your marketing, and join over 10,000 active clients who call LinkNow their home for SEO, marketing, and more. With our SEO services, you will: ✔ Improve search results on Google, Yahoo!, Bing ✔ Grow your web presence ✔ Build trust with clients ✔ Increase your online authority ✔ Expand your customer base ✔ Save time […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Roofers

Roofers need a way to attract clients, build trust with their audience, and grow their business. With our search engine optimization (SEO) services, you have it. We are North America’s leading digital marketing specialist for roofing companies. We provide a complete range of cost-effective marketing solutions to help you expand your web presence and drive sales and transactions. With over 10,000 active clients on no contract—LinkNow is the affordable, reliable choice for online marketing. Take advantage of our contract-free monthly marketing services. To schedule a free consultation, call 888-667-7186 today. BOOK A FREE CONSULTATION   Making Roofers’ Lives Easier For your website to be effective, you need to get it in front of the customers you want. Our services make that happen. Through savvy marketing strategies tailored to your business, we help you rank on Google and other major search engines so that the clients who need your services, see […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for HVAC Companies

Sky background with text: See your business soar.

Grow your HVAC business with LinkNow Media’s search engine optimization (SEO) services. With over 10,000 clients, we are North America’s premier digital marketing firm for HVAC companies. We provide tailored marketing solutions to help you build your brand and expand your presence online, driving sales while saving you time and money. Discover a better way to market your wares. Call us at 1-888-667-7186 for a free phone consultation. Book a free consultation The Cutting Edge in HVAC SEO Your website is the most powerful tool in your marketing arsenal—and with our SEO services, you can make the very most of it. We leverage the latest digital strategies to grow your web presence with high-quality, high-ranking content. By raising your online visibility, we make sure that the customers who need your services, see your services. With our SEO services, you will: ✔ Grow your web presence ✔ Build trust with clients […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Medical Billing Companies

Send a powerful message about your business—and get discovered by the kinds of clients you want. With our search engine optimization (SEO) services, you can do both. LinkNow specializes in SEO for medical billing companies. We develop strategic solutions to grow your web presence, improve your online reputation, and drive traffic to your site. With the most cost-effective digital marketing solutions in North America, we’ll not only get you seen and found, but also save you time and money. Join over 10,000 business owners who’ve made the switch to LinkNow Media. Call us at 888-667-7186 for a free phone consultation. BOOK A FREE CONSULTATION Medical Billing Marketing, Revolutionized Experience online marketing, the right way. We develop North America’s most cost-effective small-business marketing strategies to help you see the success you deserve. Through conversion-driven content campaigns, we help you expand your digital footprint to build trust with Google, manage your reputation […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.