LinkNow Media Blog Tag: digital marketing

How Do You Get the Top Spot on Google Maps?

When your business appears in the top spot on Google Maps, people nearby and looking for products and services like yours are much more likely to click your link and learn more about what makes you the best at what you do. That’s because appearing in the Google Map pack is a lot like getting an endorsement from the search giant itself. This distinction shows searchers that your business is most likely to match what they’re looking for. In this blog, LinkNow Media’s search engine optimization (SEO) experts explain Google Maps and how it helps your business gain the visibility it needs to grow. We’ll go over which ranking factors to be aware of and how to optimize each element to capture a coveted top spot. What Is Google Maps and Why Is the Top Spot Where Your Business Wants to Be? Google Maps is a navigation tool that […]

How to Make Data-Driven Marketing Decisions

Imagine you’re launching a new product in the days before digital data existed. What information do you have available? You rely on gut feeling, customer surveys, and maybe a few focus groups to predict which audience will respond. With these tools, you might create a campaign that feels right, but you’d have no way to know for sure until the results come in—if they come in at all. Fast forward to the present. You’re faced with the same product launch, but instead of intuition, you have access to real-time data: keyword searches, website traffic patterns, audience demographics, and predictive algorithms that suggest optimal timing and content. Which scenario would you choose to make more informed, effective decisions? In this blog, you’ll see how you don’t have to eliminate intuitive marketing completely, but how data supports and enhances it. Why Does Data Matter in Digital Marketing? Let’s start with a […]

How To Get More Reviews for Your Business

Say you need a plumber, and someone tells you that the plumber they hired fixed all their issues quickly and at a great price. Rather than sorting through a bunch of other options, you’ll probably give that plumber a call. Online reviews work in the same way. Reviews are a crucial piece of a small business’ online marketing efforts—but how do you go about getting them? Let the digital marketing professionals at LinkNow guide you through the importance of online reviews, as well as ways to get more for your business. Why Are Customer Reviews Important? Reviews are crucial to your online credibility. Users are accustomed to companies touting their services and products, but positive reviews from past customers speak volumes about your business’ true value. Small businesses especially stand to benefit from reviews. Users searching for plumbers, general contractors, landscapers, roofers, and so on tend to be searching […]

How Much Should a Website Cost?

Whether you’re launching a new business or rebranding, one of the first things you should consider is how much your website should cost. However, balancing your budget with the website you need can be challenging. It’s also often hard to know what you’re actually paying for and whether you’re truly getting the best value for your money. Website development costs can vary greatly, depending on factors like design complexity, functionality, the content management system (CMS) used, hosting plans, and ongoing maintenance. We understand this can be overwhelming. To make things simpler, we’ve created this guide to break down website costs across different tiers, from simple websites to advanced e-commerce platforms. What Factors Influence the Cost of a Website? Before diving into the numbers, it’s essential to understand the key factors that influence the overall cost. While most hosting providers and digital media companies offer base pricing, the final cost […]

Why Mobile Experience Matters in 2024

You see a lot while going about your day, and there’s no end to what it might remind you to do. You see an ad for a car and remember your brakes have been squealing. You see water dripping off a tree’s leaves and remember your tap has been leaking. In these moments, will you wait until the next time you’re at a computer to look up the nearest auto shop or a plumber in your area? In all likelihood, you’ll pull out your phone and search then and there before you forget. Smartphones are an increasingly common way to access information online. Optimizing your site for mobile searches can dramatically improve your online presence and lead to valuable new business, but how do you do it? In this blog, the team at LinkNow will explain the importance of optimizing your site for mobile devices and some key techniques […]

How To Make a Compelling Case Study

The case study is one of the most powerful tools in a marketer’s arsenal. Unlike traditional marketing materials, which often focus on selling, case studies emphasize storytelling, credibility, and evidence-based results. When done right, a case study highlights your expertise, showing how your business has helped others and can do the same for them. In this guide, we’ll show you how to create a compelling case study that will grab the attention of potential customers and present your brand in the best possible light. Why Do Businesses Use Case Studies? Before we jump into the how-to of creating a case study, let’s examine why businesses use them in the first place. Here are some of the key benefits of having a strong case study: Building credibility: Sharing real-life examples of how your products or services have benefited previous clients adds credibility to your claims. Creating social proof: Potential customers […]

AEO vs SEO: Digital Marketing is Evolving

SEO vs AEO: Digital Marketing is Evolving

Just when you thought your marketing strategy was on track, AI has entered the conversation (pun intended) and introduced a wave of disruption. The era of relying solely on SEO to maintain your brand’s visibility in search engines is over. It’s time to embrace answer engine optimization (AEO)—a new digital ally that enhances customer interactions through chatbots and other AI-driven tools. As artificial intelligence continues to shuffle the digital marketing arena and ruffle some feathers, it’s not all that bad. In fact, AI offers unprecedented opportunities for personalization, efficiency, and insight-driven decision-making. Marketers and business owners must adapt to this new reality, leveraging AI to enhance their strategies and ensure their brands remain competitive. To keep up with this trend and find out how to use this new technology to connect with more potential customers, just keep reading! What is Search Engine Optimization (SEO)? SEO, or search engine optimization, […]

The SEO Impact of an Account Executive: Real-Life Success Stories With Jason Stevens

With over 12 years of experience in SEO and marketing, Jason Stevens has transformed the online presence of more than 2,000 clients as an Account Executive at LinkNow. Jason merges his expertise in organic and paid marketing strategies with a personal trainer-like approach. He sets clear expectations, offers consistent support, and holds clients accountable for achieving their desired outcomes. Jason has successfully managed and sold over a million dollars’ worth of website and SEO marketing solutions, consistently delivering outstanding results for thousands of small businesses. His clients praise him as a legend in the field, and his personalized approach has earned him countless 5-star reviews. Beyond his professional achievements, Jason built a robust social media presence, attracting over 14,000 followers with his engaging content about the Toronto Maple Leafs. He eventually sold this account to a prominent Canadian media company, showcasing his prowess in digital marketing. If you’re ready […]

4 SEO Strategies That Still Work in 2024

Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

Spotlight on Sara O’Connor: Senior Account Executive

At LinkNow, we are committed to exceptional website development, SEO, and digital marketing services. Sara O’Connor, a Senior Account Executive who has been with the company for over 12 years, personifies this commitment. Sara’s role is integral to our mission of helping businesses thrive online. Her vast experience, client-focused approach, and dedication to personalized service highlight the benefits of partnering with LinkNow. Having worked with countless businesses over the years, Sara understands that each client requires a unique marketing strategy. By leveraging LinkNow’s diverse tools and options, she ensures that each client receives a tailored approach that fits their specific situation and maximizes their online presence. Approaching her business relationships with a compassionate and problem-solving approach, she makes every effort to work within clients’ budgets, pairing them with a suitable marketing plan that delivers optimal results at a cost that suits them best. When it comes to trust and […]

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